Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Similarweb

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, data-driven content for business leaders in marketing, analytics, and sales
• Building and executing content strategies that support go-to-market objectives
• Collaborating with Product Marketing to develop messaging frameworks and solution-level content
• Leveraging AI-powered content tools to optimize workflows and improve SEO
• Translating complex data and market insights into actionable content

ASSUMPTION: This role requires a strong balance between strategic thinking and hands-on execution, with a focus on driving business impact through compelling content.

📋 Key Responsibilities

✅ Crafting engaging, data-driven content such as blog posts, white papers, case studies, reports, and landing pages targeted at business leaders

✅ Building and executing content strategies that support go-to-market objectives across product lines

✅ Collaborating with Product Marketing to develop messaging frameworks, product positioning content, battle cards, and solution-level content for campaigns, events, and sales enablement

✅ Leveraging AI-powered content tools to optimize workflows, improve SEO, and personalize content across channels

✅ Turning unique data into actionable insights by translating Similarweb’s powerful data into compelling stories and insights that resonate with decision-makers

✅ Collaborating across content and insights teams to align content with business objectives and optimize content performance

✅ Experimenting and innovating by testing and implementing AI-driven content approaches and staying ahead of industry trends

✅ Driving business impact by identifying opportunities to strengthen content marketing materials and messaging by persona, use case, industry, and region

✅ Tracking performance and optimizing content by continuously monitoring content performance, running experiments, and adjusting strategies based on insights and key performance indicators (KPIs)

ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2-5 years of experience in content management, ideally in B2B SaaS or tech

Required Skills:

• Proven experience translating product features and value props into engaging content for enterprise buyers
• Hands-on experience with AI content tools such as Copy.ai, ChatGPT, or Gemini
• Proficiency in using data visualization tools like Flourish and Infogram to create compelling visual assets
• Strong copywriting, editing, and creativity skills, with a proven ability to craft impactful content that resonates with business audiences
• Ability to collaborate effectively with cross-functional teams and manage multiple projects while meeting deadlines
• Strategic and hands-on approach, comfortable balancing big-picture content strategy with fast-paced execution
• Strong knowledge of SEO best practices, keyword research, and content performance measurement to optimize content for various channels
• Experience in optimizing and repurposing core content into various formats such as LinkedIn posts, newsletters, and webinars
• Familiarity with SEO platforms like Similarweb, Ahrefs, SEMrush, or Google Analytics to analyze and improve content performance
• Data-driven mindset with experience analyzing performance and adjusting strategies accordingly
• Self-motivation, attention to detail, and the ability to manage multiple projects, deadlines, and content areas simultaneously

Preferred Skills:

• Familiarity with Similarweb’s platform or other digital intelligence/data tools
• Experience working with revenue teams or GTM leadership to shape pipeline-driving narratives
• Background in journalism, research, or technical writing

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $70,000 - $100,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the Tel Aviv area.

Benefits:

• Competitive compensation packages
• Community engagement, including regular team outings and happy hours
• Career development opportunities, such as Career Week, personalized coaching, and ongoing learning solutions

Working Hours: Full-time (40 hours per week), with flexible hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Similarweb operates in the digital intelligence and data analytics sector, providing digital market intelligence solutions to businesses worldwide.

Company Size: Medium (1,001-5,000 employees), offering a structured yet agile work environment with ample opportunities for growth and collaboration.

Founded: 2009, with headquarters in New York, USA, and additional offices in London, Tel Aviv, San Francisco, Paris, Tokyo, Burlington, Sydney, Kiev, Munich, Prague, and Zürich.

Company Description:

• Similarweb powers businesses with the best digital data, providing accurate, comprehensive, and actionable digital data to help businesses win their markets
• The company offers a range of digital intelligence solutions, including Sales Intelligence, Investor Intelligence, Shopper Intelligence, eCommerce Intelligence, Digital Research Intelligence, and Digital Marketing Intelligence
• Similarweb is listed on the New York Stock Exchange (NYSE: SMWB) and serves over 10,000 customers globally

Company Specialties:

• Sales Intelligence
• Investor Intelligence
• Shopper Intelligence
• eCommerce Intelligence
• Digital Research Intelligence
• Digital Marketing Intelligence
• Benchmarking
• Company Research
• Audience Analysis
• Affiliate Marketing
• Stock Market
• Alternative Data
• Prospecting
• B2B Sales
• SEO
• SEM/PPC
• Market Research
• Digital Analysis
• Digital Marketing

Company Website: https://www.similarweb.com

ASSUMPTION: Similarweb's diverse range of products and services caters to various industries and markets, making it an attractive employer for candidates seeking a dynamic and multifaceted work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the content marketing team and across the organization

Reporting Structure: Reports directly to the Team Lead, Content Marketing, based in the UK, with close collaboration with Product Marketing, SEO, and other relevant teams

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work, allowing for flexibility and a healthy work-life balance

Growth Opportunities:

• Progression within the content marketing team, such as taking on a leadership role or expanding responsibilities
• Transitioning to other marketing or product-related roles within the organization, such as Product Marketing or Demand Generation
• Exploring opportunities in other departments, such as Sales, Customer Success, or Business Development

ASSUMPTION: Similarweb's fast-paced and dynamic work environment offers numerous growth opportunities for motivated and ambitious professionals.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities, fostering a productive and engaging work environment

Office Location(s): 50 W 17th St, New York, 10011, US; 168-172 Old Street, London, England EC1V 9BP, GB; Derech Yitshak Rabin 33, Giv'atayim, Tel Aviv 5348303, IL

Geographic Context:

• Tel Aviv, Israel: A vibrant, multicultural city with a thriving tech industry, offering a high quality of life and numerous cultural attractions
• New York, USA: A global financial and cultural hub, providing ample opportunities for professional growth and networking
• London, UK: A major European financial and tech center, with a diverse talent pool and strong industry connections

Work Schedule: Flexible hybrid work arrangements, with core hours between 9:00 AM and 5:00 PM local time, and the option to work remotely up to two days per week

ASSUMPTION: Similarweb's global offices provide a diverse and dynamic work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR representative
• In-depth behavioral and skills-based interview with the hiring manager and relevant team members
• Final interview with the Team Lead, Content Marketing, and/or other senior stakeholders
• Background check and offer extension

Key Assessment Areas:

• Content creation and storytelling skills
• Familiarity with AI-powered content tools and SEO best practices
• Ability to manage multiple projects and deadlines
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with Similarweb's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your content creation and marketing achievements
• Demonstrate your understanding of Similarweb's products and services, and how your skills align with the company's mission and values
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively in a fast-paced environment
• Follow up with the hiring manager or HR representative after each interview stage to express your continued interest in the role

ATS Keywords: Content Marketing, AI Content Tools, SEO, Digital Storytelling, B2B SaaS, Product Marketing, Data Visualization, Collaboration, Project Management, Data Analysis, Performance Tracking, Content Strategy, Market Insights, Social Media, Email Marketing, Webinars

ASSUMPTION: Similarweb's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization, with a focus on finding the best match for both the candidate and the company.

🛠️ Tools & Technologies

• AI-powered content tools: ChatGPT, Gemini, Copy.ai, Claude, etc.
• Data visualization tools: Flourish, Infogram, Hemingway, Midjourney, Airtable
• SEO platforms: Similarweb, Ahrefs, SEMrush, Google Analytics
• Project management and collaboration tools: Asana, Trello, Jira, Slack, Microsoft Teams
• Content creation and design tools: Adobe Creative Suite, Canva, Sketch, Figma

ASSUMPTION: Similarweb's technology stack is designed to streamline workflows, improve collaboration, and enhance the overall productivity of its teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of customers, both internal and external
• Data-driven: Utilize data and insights to inform decision-making and drive business growth
• Innovative: Foster a culture of continuous learning and improvement, encouraging experimentation and calculated risk-taking
• Collaborative: Encourage open communication, teamwork, and cross-functional collaboration to achieve common goals
• Accountable: Take ownership of tasks and responsibilities, and hold oneself and others accountable for delivering results

Work Style:

• Dynamic and fast-paced, with a focus on agility and adaptability
• Data-driven and analytical, with a strong emphasis on performance tracking and continuous improvement
• Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration
• Innovative and forward-thinking, with a commitment to staying ahead of industry trends and best practices
• Customer-centric and customer-focused, with a deep understanding of customer needs and preferences

Self-Assessment Questions:

• How do your personal values align with Similarweb's company values, and how do you exemplify these values in your daily work?
• Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you approach this situation, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are delivering high-quality work under pressure?

ASSUMPTION: Similarweb's company culture is characterized by a strong focus on customer-centricity, data-driven decision-making, innovation, collaboration, and accountability, with a dynamic and fast-paced work environment that encourages continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic work environment
• Keeping up with industry trends and best practices in AI-powered content creation and digital marketing
• Collaborating effectively with cross-functional teams and stakeholders across different time zones
• Balancing strategic content planning with hands-on content execution and optimization
• Adapting to changes in the company's products, services, or go-to-market strategies

ASSUMPTION: Similarweb's fast-paced and dynamic work environment presents numerous opportunities for professional growth and development, but also requires strong time management, adaptability, and collaboration skills to succeed.

📈 Similar Roles Comparison

• Content Marketing Manager vs. Content Strategist: While both roles focus on content creation and planning, the Content Marketing Manager role places greater emphasis on driving business impact and optimizing content performance, while the Content Strategist role is more focused on long-term content strategy and planning
• Content Marketing Manager vs. Product Marketing Manager: Both roles require strong content creation and strategic planning skills, but the Content Marketing Manager role focuses on external customer-facing content, while the Product Marketing Manager role is more focused on internal product messaging and positioning
• Content Marketing Manager vs. Demand Generation Manager: Both roles require strong content creation and marketing skills, but the Demand Generation Manager role is more focused on driving lead generation and pipeline growth, while the Content Marketing Manager role is more focused on building brand awareness and thought leadership

ASSUMPTION: Similarweb's Content Marketing Manager role is distinct from related positions in its focus on driving business impact, optimizing content performance, and collaborating closely with Product Marketing to support go-to-market objectives.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, white papers, case studies, and landing pages
• Creating a series of data-driven reports and industry benchmarks that showcase Similarweb's unique value proposition and thought leadership in the digital intelligence space
• Collaborating with Product Marketing to develop messaging frameworks, battle cards, and solution-level content for a major product rebranding initiative

ASSUMPTION: Similarweb's Content Marketing Manager role offers a wide range of project types and responsibilities, allowing for diverse skill development and growth opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the content marketing team, and how this role fits into the broader organization?
• How does the company support the professional development and growth of its content marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
• How does the company approach collaboration and communication between content marketing, product marketing, and other relevant teams?
• What are the most significant challenges facing the content marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your content creation, AI integration, and digital marketing expertise
• Prepare a portfolio or examples of your work that demonstrate your ability to create engaging, data-driven content for business audiences
• Follow up with the hiring manager or HR representative after submitting your application to express your continued interest in the role
• Prepare for phone or video screenings and in-depth behavioral interviews, focusing on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.