📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Kion
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving content and SEO strategy for Kion's target personas
- Creating high-value content for campaigns and lead conversions
- Managing multiple projects in a fast-paced, agile environment
- Collaborating with internal stakeholders and external agencies
- Optimizing marketing automation and lead nurturing processes
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Establish SEO, keyword, and backlink strategy to align with pillar campaigns
✅ Build and manage a rich content/editorial calendar to attract a qualified audience
✅ Blog regularly to attract site visitors through search, social media, and email
✅ Review and optimize content for all digital properties re: quality, brand consistency, and tone of voice
✅ Create multi-modal campaign-related resources across the customer journey
✅ Grow new leads by converting site traffic through compelling calls-to-action, landing pages, social media, and email content
✅ Nurture Kion prospects by producing regular, helpful content aligned with the needs and interests of Kion’s target personas
✅ Collaborate with leadership, product, sales, and industry experts to create the most compelling content
ASSUMPTION: This role involves a mix of strategic planning, content creation, and project management, with a strong focus on driving results through content marketing.
🎯 Required Qualifications
Education: BS/BA in business, marketing, or communications
Experience: 7+ years of experience, preferably in cloud or SaaS environments
Required Skills:
- Demonstrable experience driving continually improving content and SEO initiatives
- Understanding of the Google search algorithm and backlink approaches
- Experience planning and executing prospect and customer-facing content programs
- Understanding of the sales funnel, lead lifecycle, and acceleration tactics
- Excellent communication, professional writing, and content curation skills
- Customer and sales-focused mindset
- Strong communication and collaboration skills
- Proficiency with marketing automation platforms (HubSpot & SFDC), CMS (Craft & WordPress), and AI/analytics tools (ChatGPT & SEMrush)
- Solid project management experience
- Analytical and creative mindset
Preferred Skills:
- Experience with cloud, SaaS, or management/governance software
- Familiarity with the tech industry and cloud-related topics
ASSUMPTION: While the required skills list is extensive, many of these skills are interconnected and can be developed over time with the right mindset and training.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Content Marketing Manager with 7+ years of experience in the tech industry)
Benefits:
- 100% remote work schedule (US only) or in-office/hybrid schedule (DC-Maryland-Virginia area)
- Excellent compensation and high-quality benefits, including multiple medical plan options
- 3% of direct compensation contribution to your 401(k)
- Unlimited PTO
- Regular virtual engagements to better connect with co-workers
- Small-team collaborative environment that fosters communication and innovation
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically cloud governance and management
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2020, with a focus on providing policy-based identity, FinOps, and compliance for multicloud infrastructure
Company Description:
- Kion automates CloudOps with a single platform providing policy-based identity, FinOps, and compliance for multicloud infrastructure
- Helps enterprises reduce complexity, eliminate chaos, and minimize manual work to innovate faster with less risk
- Serves leading commercial, higher education, and government agencies, including Indeed, Verizon, NASA, and the Centers for Disease Control and Prevention (CDC)
Company Specialties:
- Cloud governance
- Cloud infrastructure
- Cloud financial management
- Cloud compliance
- Cloud automation and orchestration
Company Website: kion.io
ASSUMPTION: Kion is a growing startup with a focus on innovation and customer success, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them, depending on the company's structure
Work Arrangement: Remote OK (US only) or in-office/hybrid schedule (DC-Maryland-Virginia area), with flexible working hours
Growth Opportunities:
- Potential to grow into a leadership or management role within the marketing department
- Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
- Chance to contribute to the company's growth and success, with the potential for increased responsibility and compensation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Remote-first with an in-office option for those in the DC-Maryland-Virginia area
Office Location(s): 6811 Benjamin Franklin Dr, STE 170, Columbia, Maryland 21046, US
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere in the US
- In-office option provides a collaborative work environment and the opportunity to connect with colleagues in person
- Kion's headquarters are located in Columbia, Maryland, with a focus on serving customers across various industries
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote-first work environment at Kion offers applicants the flexibility to balance their personal and professional lives while collaborating with a diverse team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy
- SEO and keyword research
- Project management and organization
- Communication and collaboration skills
- Alignment with Kion's company values and culture
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on content marketing, SEO, and project management
- Tailor your cover letter to demonstrate your understanding of Kion's mission and how your skills align with the role's requirements
- Prepare examples of your content creation and SEO strategies to discuss during the interview
- Research Kion's company culture and be prepared to discuss how you would contribute to a remote-first work environment
ATS Keywords: Content marketing, SEO, project management, cloud, SaaS, marketing automation, CMS, AI/analytics tools
ASSUMPTION: Kion's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Marketing automation platforms: HubSpot & SFDC
- CMS: Craft & WordPress
- AI/analytics tools: ChatGPT & SEMrush
- Additional tools may be required based on the specific needs of the role and the company
ASSUMPTION: Kion uses industry-standard marketing automation and analytics tools to streamline workflows and improve overall performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Kion values employees who think outside the box and drive progress
- Customer-focused: Kion prioritizes customer success and strives to exceed expectations
- Collaboration: Kion fosters a collaborative work environment where team members support and learn from one another
Work Style:
- Remote-first: Kion offers a flexible, remote work environment with the option to work from the office
- Agile: Kion operates in a fast-paced, agile environment, requiring employees to be adaptable and responsive
- Results-driven: Kion values employees who take initiative, set clear goals, and deliver results
Self-Assessment Questions:
- Do you thrive in a remote-first work environment, and how do you maintain productivity and communication with a distributed team?
- How do you approach project management and organization in an agile work environment?
- Can you provide examples of your content creation and SEO strategies, and how have they contributed to the success of previous projects?
ASSUMPTION: Kion values employees who are self-motivated, results-driven, and able to thrive in a remote-first, agile work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, agile environment
- Balancing the need for strategic planning with the need for quick, tactical execution
- Adapting to a remote-first work environment, with the potential for limited in-person interaction
- Keeping up with the latest trends and best practices in content marketing and SEO
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Digital Marketing Manager: Both roles focus on driving online visibility and engagement, but a Content Marketing Manager has a more narrow focus on content creation and strategy
- Industry-specific context: Kion's focus on cloud governance and management requires a strong understanding of cloud-related topics and the ability to translate complex technical concepts into accessible content
- Career path comparison: A Content Marketing Manager can progress to roles such as Senior Content Marketing Manager, Director of Content Marketing, or VP of Marketing, depending on the company's size and structure
ASSUMPTION: A Content Marketing Manager role at Kion offers a unique opportunity to work in a growing tech startup, focusing on cloud-related content marketing and SEO strategies.
📝 Sample Projects
- Developing a comprehensive content strategy for Kion's target personas, including blog posts, whitepapers, and case studies
- Optimizing Kion's website and digital properties for search engines, improving organic traffic, and driving lead generation
- Collaborating with product, sales, and industry experts to create thought leadership content and demand generation campaigns
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to a Content Marketing Manager at Kion.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing strategy for Kion's target personas, and how this role would contribute to its development and execution?
- How does Kion's marketing team collaborate with other departments, such as product and sales, to create effective content and campaigns?
- What are the most significant challenges facing Kion's content marketing efforts, and how can this role help address them?
- How does Kion support the professional growth and development of its marketing team members, and what opportunities are available for advancement within the department?
- What is the work-life balance like for a Content Marketing Manager at Kion, and how does the company support remote-first employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities available for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills, focusing on content marketing, SEO, and project management
- Prepare examples of your content creation and SEO strategies to discuss during the interview
- Research Kion's company culture and be prepared to discuss how you would contribute to a remote-first work environment
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
