📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Viam
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating compelling, high-quality content that aligns to business goals and engages technical and commercial audiences across industries like robotics, industrial automation, smart infrastructure, and more
- Repurposing and extending stories across a variety of formats including blogs, videos, demos, executive social posts, and case studies
- Executing on day-to-day social operations for the company and exec team, contributing to an agile, high-performing content program
- Leading the development and execution of content strategies that support product launches, marketing campaigns, and long-term brand positioning
- Raising the bar on content quality, operations, and workflows—including strong use of AI tools and repeatable systems to increase velocity and output
ASSUMPTION: This role requires a strong background in B2B content marketing, with a focus on technical products or audiences. The ideal candidate will have experience working with AI-powered workflows and be comfortable operating in an agile environment.
📋 Key Responsibilities
✅ Produce exceptional, high-impact content that drives business outcomes and deepens engagement with technical and business audiences
✅ Drive content development across multiple formats—blog posts, white papers, video scripts, case studies, and more—ensuring each asset is aligned with company OKRs, audience needs, and our brand voice
✅ Work closely with the Head of Content and cross-functional marketing partners to execute end-to-end content strategies and lead key initiatives that amplify the team’s effectiveness
✅ Contribute to shaping the voice of Viam across channels and elevate how we show up to the market
ASSUMPTION: This role requires a high level of ownership and collaboration, with a focus on operational excellence and driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 2-5 years of experience in B2B content marketing, with a focus on technical products or audiences
Required Skills:
- Proven track record of delivering high-quality B2B content that drives engagement and supports business goals
- Excellent storytelling, writing, and editorial skills across long-form and short-form formats
- Strong content strategy and production expertise, with a deep understanding of channel-specific best practices
- Operational excellence—proficient in content tooling, workflows, and performance tracking
- Demonstrated ability to drive cross-functional projects and communicate effectively across teams
- Creative and analytical thinking, with the ability to thrive in ambiguity and move ideas from concept to execution
Preferred Skills:
- Experience working with developer, engineering, or enterprise SaaS audiences
- Background in content marketing for companies focused on robotics, automation, or AI
ASSUMPTION: While not required, experience in the tech industry or with technical audiences would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $155,000/year
Benefits:
- 100% covered medical/dental/vision insurance plans, commuter benefits
- Competitive salary & equity packages
- Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits
- 25 days paid vacation and generous holiday observances
- One Medical Membership
- Citi Bike memberships
- Monthly wellness stipend to be used for a variety of fitness-related items like gym memberships, fitness classes, fitness equipment, apparel, and more
- Free lunch everyday that you’re in the office
- Paid parental leave
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager role with 2-5 years of experience in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Viam helps companies unlock the power of AI, data, and automation in the physical world
- Provides a single platform for engineers of all disciplines to solve problems together and build solutions that are fast and future-proof
- Powers solutions across robotics, food and beverage, climate tech, marine, industrial manufacturing, and more
Company Specialties:
- AI and automation in the physical world
- Platform for engineers to solve problems together
- Solutions across various industries
Company Website: http://www.viam.com
ASSUMPTION: Viam is a growing company in the software development industry, focusing on AI and automation solutions for various industries.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Head of Content
Work Arrangement: On-site, with a focus on operational excellence and agile workflows
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work on cutting-edge AI and automation technologies
- Chance to shape the voice of the company and elevate its brand presence
ASSUMPTION: This role offers significant growth potential as Viam continues to expand its offerings and customer base.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and agile workflows
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for technology, finance, and media industries
- The office is located in a vibrant and dynamic neighborhood, offering easy access to public transportation and various amenities
- The city offers a diverse range of cultural attractions, entertainment, and dining options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The work environment at Viam is collaborative, fast-paced, and focused on operational excellence. The office is located in a vibrant and dynamic neighborhood, offering easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Content to discuss the role, responsibilities, and qualifications
- Skills assessment or case study presentation to evaluate content creation and strategy skills
- Final interview with key stakeholders to discuss the role and make a hiring decision
Key Assessment Areas:
- Content creation and strategy skills
- Operational excellence and workflow management
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with B2B content marketing, technical products, and AI-powered workflows
- Prepare a portfolio or case studies showcasing your content creation and strategy skills
- Research Viam's industry, company, and values to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Content Marketing, B2B Content, Technical Writing, Content Strategy, AI Tools, Operational Excellence, Cross-Functional Collaboration, Agile Workflows
ASSUMPTION: The application process at Viam is designed to assess your content creation and strategy skills, operational excellence, and cultural fit. Tailoring your application materials to highlight these areas will increase your chances of success.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or HubSpot
- AI-powered content tools and workflow management platforms
- Social media management tools like Hootsuite or Buffer
- Analytics tools for tracking content performance, such as Google Analytics
ASSUMPTION: The ideal candidate will have experience with AI-powered content tools and workflow management platforms, as well as a strong understanding of content management systems and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Vision Driven
- Collaborate Openly
- Act Decisively
- Succeed Through Diversity
- Hold Ourselves Accountable
- Lead with Curiosity
Work Style:
- Collaborative and agile, with a focus on operational excellence
- Data-driven and results-oriented, with a strong emphasis on performance tracking
- Adaptable and comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you align with Viam's company values, particularly "Vision Driven" and "Collaborate Openly"?
- Are you comfortable working in an agile, fast-paced environment with a focus on operational excellence?
- How do you approach data-driven decision-making and performance tracking in your content strategies?
ASSUMPTION: Viam values candidates who are vision-driven, collaborative, and adaptable, with a strong focus on operational excellence and data-driven decision-making.
⚠️ Potential Challenges
- Working with technical products and audiences may require a steep learning curve
- Balancing multiple content formats and channels can be challenging and time-consuming
- Operating in an agile, fast-paced environment may require flexibility and adaptability
- Managing cross-functional projects and stakeholders can be complex and demanding
ASSUMPTION: The ideal candidate will be comfortable working with technical products and audiences, balancing multiple content formats and channels, and operating in an agile, fast-paced environment. They will also have strong project management and stakeholder communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical products and audiences, as well as AI-powered workflows
- Viam's industry focus on AI and automation sets it apart from other software development companies
- This role offers significant growth potential as Viam continues to expand its offerings and customer base
ASSUMPTION: This role is unique in its focus on technical products and audiences, AI-powered workflows, and the opportunity to shape the voice of a growing company in the AI and automation industry.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, white papers, and social media campaigns
- Creating a series of technical blog posts or articles to educate audiences on AI and automation best practices
- Managing a cross-functional project to create a comprehensive case study showcasing Viam's solutions and success stories
ASSUMPTION: These sample projects illustrate the range of content creation and strategy skills required for this role, as well as the need for strong cross-functional collaboration and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for one of Viam's recent product launches, and how it contributed to its success?
- How does the content team collaborate with other departments, such as product and engineering, to ensure our content is accurate, relevant, and engaging?
- What are the most important qualities you look for in a Content Marketing Manager, and how do you see this role evolving as Viam grows?
- How does Viam support the professional development and growth of its employees, particularly in the content marketing team?
- What are the biggest challenges facing the content team in the next 6-12 months, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess your understanding of Viam's content strategy, cross-functional collaboration, and growth potential, as well as your ability to address the team's challenges and contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with B2B content marketing, technical products, and AI-powered workflows
- Prepare a portfolio or case studies showcasing your content creation and strategy skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
