📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Workstream
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (In-office 5x a week)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a comprehensive content strategy
- Creating and overseeing high-impact content across various media types
- Collaborating cross-functionally with other go-to-market leaders
- Building and executing a video content strategy
- Acting as a company and product evangelist
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Developing and leading a comprehensive content strategy aligned with marketing and business goals across the funnel—from brand awareness to lead generation to customer retention.
✅ Creating and overseeing high-impact content, including blog posts, ebooks, videos, webinars, social posts, and more.
✅ Building and executing a video content strategy—from ideation and scripting to working with internal teams and external partners on production and distribution.
✅ Collaborating cross-functionally with Product Marketing, Demand Generation, Sales, Customer Success, and Leadership to ensure content supports key campaigns and initiatives.
✅ Leading the creation of both brand storytelling content and performance-driven assets, ensuring consistency in voice, tone, and message across platforms.
✅ Managing editorial calendar to ensure timely development and publication of content across company-owned and external channels.
✅ Acting as a company and product evangelist by staying up to date on industry trends, contributing thought leadership pieces, and speaking on behalf of the brand when needed.
✅ Analyzing content performance across channels and using data insights to inform content strategy and drive continuous improvement.
✅ Partnering with external writers, video producers, and agency resources to scale content output while maintaining quality and consistency.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization. Successful candidates will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience)
Experience: 5+ years of experience in content marketing, content strategy, or a related field—preferably focused on an SMB audience
Required Skills:
- Exceptional writing, editing, communication, and presentation skills
- Proven experience developing and executing content that delivers measurable business impact
- Experience creating channel-specific content to drive performance across different platforms
- Track record of building and scaling audience/engagement through content
- Experience working cross-functionally in a collaborative environment and comfortable managing multiple stakeholders and priorities
- Familiarity with SEO best practices and analytics platforms such as Google Analytics, HubSpot, or similar
- Strong analytical skills to measure performance and make data-driven decisions
- Self-starter with a bias for action—you thrive in ambiguity, embrace change, and are always looking for ways to improve
Preferred Skills:
- Experience self-producing videos, podcasts, and other multimedia content and proficiency with related tools
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (San Francisco)
Benefits:
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision (95% of employee premiums and 85% for dependents)
- In office amenities and stocked kitchen
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Working Hours: Full-time (40 hours per week) with the expectation to work on-site up to 5 days a week
ASSUMPTION: The salary range provided is inclusive of the base salary and excludes discretionary bonuses and equity packages. Final compensation will be determined based on factors such as skillset, experience, job scope, and current market data.
📌 Applicant Insights
🔍 Company Context
Industry: Workstream is a mission-driven company that focuses on building premium, modern software solutions for hourly businesses. They help local businesses around you hire, manage, and pay qualified workers, with customers including leading brands from multiple sectors.
Company Size: Workstream is a Series B hyper-growth startup with 201-500 employees, offering an early employee opportunity to work with the founding team and industry veterans to accelerate your career.
Founded: 2017, with headquarters in San Francisco, California
Company Description:
- Dedicated to empowering deskless workers and local businesses
- Focused on providing HR, payroll, and hiring solutions for the hourly workforce
- Committed to creating a positive work environment with competitive benefits and growth opportunities
Company Specialties:
- Training and Applicant Tracking Software
- Customized Workflow and Machine Learning
- SMB, Franchises, and Manufacturing Solutions
- Scheduling and Interviewing Tools
Company Website: https://www.workstream.us
ASSUMPTION: Workstream is a growing company with a strong focus on its mission and values, offering a dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product Marketing, Demand Generation, Sales, Customer Success, and Leadership
Work Arrangement: Hybrid, with the expectation to work on-site up to 5 days a week
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to learn and develop skills in various aspects of content marketing and strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and overall success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with in-office amenities and a stocked kitchen
Office Location(s): 521 7th St, San Francisco, California 94103, US
Geographic Context:
- San Francisco is a vibrant, diverse city with a thriving tech industry
- The office is located in the SoMa neighborhood, offering easy access to public transportation and nearby amenities
- The city is known for its mild Mediterranean climate, with cool summers and mild winters
Work Schedule: Full-time (40 hours per week) with flexible hours and the expectation to work on-site up to 5 days a week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another executive team member
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Candidates' understanding of content marketing strategies and tactics
- Candidates' ability to create and optimize content for various channels and platforms
- Candidates' communication, presentation, and interpersonal skills
- Candidates' analytical skills and data-driven decision-making abilities
- Candidates' cultural fit with the company's mission, values, and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your content marketing achievements and the impact you've made in previous roles
- Demonstrate your understanding of Workstream's mission and how your skills and experience align with the company's goals
- Prepare questions to ask the interviewers about the company, the team, and the role to show your interest and engagement
ATS Keywords: Content Marketing, Content Strategy, Storytelling, Writing, Editing, Communication, Presentation Skills, SEO, Analytics, Collaboration, Video Production, Data Analysis, Self-starter, Audience Engagement, Performance Measurement
ASSUMPTION: Workstream uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot, or similar)
- Analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
- Video production and editing tools (e.g., Adobe Premiere Pro, iMovie, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- SEO tools (e.g., SEMrush, Ahrefs, or similar)
ASSUMPTION: Familiarity with these tools and technologies is not required but can be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven and value-based
- Empowering deskless workers and local businesses
- Collaborative and inclusive work environment
Work Style:
- Fast-paced and dynamic growth environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Self-starter with a bias for action and a strong work ethic
Self-Assessment Questions:
- How do you align with Workstream's mission to empower deskless workers and local businesses?
- How comfortable are you working in a fast-paced, collaborative environment with multiple stakeholders and priorities?
- How do you approach continuous learning and improvement in your content marketing strategies and tactics?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Workstream's mission, values, and work style will be more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing on-site and remote work effectively
- Adapting to changing priorities and shifting team dynamics
- Navigating a growing company with evolving processes and structures
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Content Strategist: While both roles focus on content, the Content Marketing Manager role is more focused on execution and optimization, while the Content Strategist role is more focused on planning and high-level strategy.
- Industry-specific context: Workstream's focus on the hourly workforce and deskless workers sets it apart from other content marketing roles in more traditional industries.
- Career path comparison: This role offers opportunities for growth into leadership positions within the marketing department and the company as a whole, with potential career paths including Director of Marketing, VP of Marketing, or other executive roles.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Workstream's industry can help candidates tailor their applications and prepare for interviews more effectively.
📝 Sample Projects
- Developing and executing a video content strategy for a new product launch, including ideation, scripting, production, and distribution
- Creating a comprehensive content audit and strategy for a company blog, including keyword research, content gap analysis, and optimization recommendations
- Managing a team of external writers and video producers to create and publish high-impact content across multiple channels, ensuring quality, consistency, and timely delivery
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Marketing Manager role at Workstream, offering candidates a better understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how this role fits into its execution?
- How does the marketing team collaborate with other departments, such as Product Marketing, Demand Generation, Sales, and Customer Success?
- What are the most significant challenges facing the company's content marketing efforts, and how can this role address them?
- What opportunities exist for growth and development within the marketing department and the company as a whole?
- How does Workstream support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help candidates better understand the role, the team, and the company, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of your content marketing achievements and the impact you've made in previous roles
- Prepare questions to ask the interviewers about the company, the team, and the role to show your interest and engagement
- Follow up with the hiring team within 48 hours after your interview to reiterate your interest in the role and address any remaining questions
- If selected for the final round, be prepared to present a content marketing plan or project that showcases your skills and experience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
