Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Thomson Reuters

🔹 Location: Criciúma, Santa Catarina, Brazil

🔹 Job Type: On-site

🔹 Category: SEO & Content Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing company-aligned content marketing strategies
• Producing engaging and high-quality content across multiple formats
• Collaborating with various teams to meet audience needs
• Driving organic traffic through SEO optimization

ASSUMPTION: This role requires a creative and analytical mindset to create content that resonates with diverse audiences while aligning with company goals. The use of digital platforms and trends is critical.

📋 Key Responsibilities

✅ Develop and implement a strategic content marketing plan

✅ Create diverse content formats such as blog posts, case studies, and videos

✅ Manage and coordinate the content calendar

✅ Collaborate with product, sales, and design teams for content alignment

✅ Optimize content for search engines to boost SEO rankings

✅ Analyze content performance and provide actionable insights

✅ Stay updated on industry trends and best practices

✅ Manage relationships with external content creators and freelancers

✅ Strategize and manage user-generated content and community engagement

✅ Ensure brand consistency in style and messaging

ASSUMPTION: The candidate will need strong project and people management skills to effectively organize and lead content initiatives.

🎯 Required Qualifications

Education: Degree in Marketing, Advertising, Communication, or related field

Experience: Proven experience in content marketing and SEO is essential

Required Skills:

• Advanced English proficiency
• Proven content marketing experience with a professional portfolio
• Experience in SEO and data analysis tools

Preferred Skills:

• Team management experience
• Experience in community management and user-generated content

ASSUMPTION: Candidates need to demonstrate a history of successful content strategies and SEO initiatives with measurable results.

💰 Compensation & Benefits

Salary Range: Not specified, but typically competitive within the industry

Benefits:

• Hybrid work model for flexibility
• Comprehensive health and wellbeing benefits
• Inclusive and award-winning company culture

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: Compensation package likely includes a competitive salary with comprehensive health and wellness benefits, reflecting the company’s global standing.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development and Media Solutions

Company Size: Over 35,000 employees, fostering a diverse and inclusive environment

Founded: Company history not specified, but Thomson Reuters has been advancing industry standards for nearly 160 years

Company Description:

• Leading provider of news and information-based tools
• Focuses on legal, tax, and compliance solutions
• Facilitates transformative digital solutions for professionals

Company Specialties:

• Intelligent Information
• Legal and Tax Solutions
• Media and Technology Innovations

Company Website: http://tr.com

ASSUMPTION: Thomson Reuters provides resources adapted to the rapid pace of industry change, reinforcing its position as a market leader.

📊 Role Analysis

Career Level: Mid-level with potential for leadership development

Reporting Structure: Likely reports to senior marketing leadership or a director

Work Arrangement: Hybrid, combining both office and remote work

Growth Opportunities:

• Professional development programs
• Networking through company-sponsored initiatives
• Access to leadership training and mentorship

ASSUMPTION: The role offers room for advancement through professional development resources and a supportive work culture.

🌍 Location & Work Environment

Office Type: Modern office facilities supporting collaboration

Office Location(s): Avenida Centenario, 7405, Criciuma, SC, Brazil

Geographic Context:

• Located in a vibrant business hub
• Accessible transportation and amenities
• Proximity to Thomson Reuters' global network

Work Schedule: Standard workweek; hybrid model allows for flexibility

ASSUMPTION: The work environment is designed to accommodate flexible schedules while emphasizing collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone screening interview
• In-person or video interview with the hiring team

Key Assessment Areas:

• Content strategy development
• SEO and digital marketing skills
• Project and team management capabilities

Application Tips:

• Highlight experience with content and SEO
• Showcase successful projects with metrics
• Demonstrate teamwork and leadership skills

ATS Keywords: Content Marketing, SEO, Digital Strategy, Team Leadership

ASSUMPTION: Candidates can anticipate a multi-stage interview process focusing on strategic and technical capabilities.

🛠️ Tools & Technologies

• CMS for content management
• SEO tools for optimization
• Data analysis platforms for performance monitoring

ASSUMPTION: Familiarity with the latest digital marketing tools is necessary to meet job expectations.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Innovation and excellence
• Social responsibility and impact

Work Style:

• Collaborative teamwork
• Emphasis on creativity and innovation
• Open communication and feedback structure

Self-Assessment Questions:

• Can you demonstrate past successes in content marketing?
• Are you comfortable managing both strategic and day-to-day tasks?
• How do you approach content optimization for SEO?

ASSUMPTION: A candidate with a strong commitment to teamwork, innovation, and a proactive approach will fit well culturally.

⚠️ Potential Challenges

• Navigating complex, multi-departmental content needs
• Staying ahead of rapidly changing digital trends
• Balancing diverse stakeholder expectations
• Optimizing multilingual and multi-format content

ASSUMPTION: The role may require balancing simultaneous projects while adapting to dynamic content and SEO landscapes.

📈 Similar Roles Comparison

• Similar roles may focus more on either SEO or content creation, but this role demands a balance of both.
• Mid-level content roles elsewhere might not offer similar strategic input opportunities.
• Comparable positions often lack the breadth of collaborative interactions.

ASSUMPTION: This position offers a broader scope and a blend of content and SEO responsibilities compared to similar roles.

📝 Sample Projects

• Developing a cross-platform content campaign
• Implementing SEO strategies that boost organic search
• Managing company-wide community engagement initiatives

ASSUMPTION: Projects will require interdisciplinary cooperation, tapping into various media forms for maximum impact.

❓ Key Questions to Ask During Interview

• How does the content team collaborate with sales and product development?
• What are some past successful content strategies, and why were they successful?
• How does Thomson Reuters stay ahead with content trends?
• What are the performance metrics for this role?
• How is feedback typically gathered and used to improve content strategies?

ASSUMPTION: Interview questions should explore strategic direction and daily team interactions to understand the role's holistic view.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Thomson Reuters career portal
• Prepare a portfolio demonstrating content marketing work
• Ensure your resume highlights relevant SEO strategies and results
• Contact the recruiter with any preliminary questions
• Research the company's customer base to tailor your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.