π Core Information
πΉ Job Title: Content Marketing Manager
πΉ Company: Sigma Computing
πΉ Location: New York City, NY
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: May 9, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Managing content production calendar and ensuring deadlines are met
- Writing strategic briefs that align with business goals
- Coordinating freelance writers, internal contributors, and SMEs
- Editing content for clarity, structure, tone, and brand alignment
- Partnering with SEO, product marketing, and demand gen on distribution and reuse
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple stakeholders and ensure content is delivered on time and on brand.
π Key Responsibilities
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Manage the content production calendar and ensure everything hits deadlines
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Write clear, strategic briefs that align with business goals
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Coordinate freelance writers, internal contributors, and SMEs
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Edit content for clarity, structure, tone, and brand alignment
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Own the stakeholder review process from first draft to publish
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Publish and QA content in Webflow
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Partner with SEO, product marketing, and demand gen on distribution and reuse
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Track performance and recommend improvements based on results
ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work collaboratively with various teams to ensure content is optimized for search engines and aligns with business objectives.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 6+ years in content marketing, journalism, or editorial production
Required Skills:
- Proven experience managing editorial calendars and large content pipelines
- Strong editing skills with a focus on structure, voice, logic, and flow
- Confidence working with multiple stakeholders and senior contributors
- Familiarity with SEO best practices and publishing platforms (Webflow, CMSs, etc.)
- Clear thinking, sharp writing, low ego, and high standards
Preferred Skills:
- Experience in B2B SaaS or working with technical audiences
- Background in agency, newsroom, or startup environments
- Familiarity with AI tools and enthusiasm for using them to work smarter
- Comfort working in tools like Canva, Jira, Sprout Social, and Google Analytics
- Bonus skills: Experience with BI platforms
ASSUMPTION: Candidates should have a strong portfolio demonstrating their editing and content creation skills, as well as experience managing editorial calendars and working with multiple stakeholders.
π° Compensation & Benefits
Salary Range: $120,000 - $140,000 annually
Benefits:
- Equity
- Generous health benefits
- Flexible time off policy
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch program
- Dog-friendly office
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager role with 6+ years of experience in the B2B SaaS industry.
π Applicant Insights
π Company Context
Industry: Software Development, specifically Business Intelligence and Data Analytics
Company Size: 501-1,000 employees. This size allows for a well-established company with resources for growth, but still offers opportunities for individual impact and growth.
Founded: 2017. Sigma Computing has grown significantly since its founding and has raised $200M in Series D financing in May 2024.
Company Description:
- Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions.
- The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface β no coding required.
- Sigma Computing has added features such as collaboration tools and embedded analytics capabilities, and its most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot, and a notebook interface for users who prefer a code-first environment.
Company Specialties:
- Data Analytics
- Business Intelligence
- Data Visualization
- Cloud Data Warehouses
- Spreadsheet
- Analytics
- Reporting
- Data Applications
- and Data Apps
Company Website: https://www.sigmacomputing.com/
ASSUMPTION: Sigma Computing is a well-funded, growing company with a strong focus on innovation and data-driven decision-making. This role offers the opportunity to work in a dynamic, fast-paced environment with a clear focus on growth and success.
π Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in content marketing and editorial production.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with various teams, including SEO, product marketing, and demand generation.
Work Arrangement: On-site, with an office location in New York City. The company has an in-office work environment in all its offices in SF, NYC, and London.
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Content Marketing Manager to expand their team and take on more strategic responsibilities.
- The company's focus on innovation and data-driven decision-making provides opportunities for professional development and growth in the field of content marketing.
- The company's strong commitment to diversity, equity, and inclusion creates an environment where employees can thrive and grow both personally and professionally.
ASSUMPTION: This role offers significant opportunities for growth and development, both within the company and in the broader field of content marketing.
π Location & Work Environment
Office Type: On-site, with an office location in New York City.
Office Location(s): 116 New Montgomery St, San Francisco, California 94105, US (Note: The company has multiple offices, but this role is based in New York City)
Geographic Context:
- New York City is a major hub for the tech industry, with a vibrant and diverse culture.
- The company's office is located in the heart of San Francisco's financial district, providing easy access to public transportation and amenities.
- The company's commitment to diversity, equity, and inclusion creates a welcoming and inclusive work environment.
Work Schedule: Full-time, 40 hours per week, with flexible time off policy.
ASSUMPTION: The on-site work environment in New York City provides an opportunity to work in a dynamic and collaborative setting, with access to the resources and amenities of a major tech hub.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Content creation and editing skills
- Project management and organizational skills
- Collaboration and communication skills
- Understanding of SEO best practices and content strategy
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and editing work, as well as your experience managing editorial calendars and working with multiple stakeholders
- Demonstrate your understanding of SEO best practices and content strategy in your application materials
ATS Keywords: Content Marketing, Editorial Production, SEO, Editing, Project Management, B2B SaaS, Technical Writing, Collaboration, AI Tools, Webflow, CMS, Google Analytics, Canva, Jira, Sprout Social, Performance Tracking
ASSUMPTION: The application process for this role will focus on assessing the candidate's content creation and editing skills, as well as their ability to manage editorial calendars and work collaboratively with various teams.
π οΈ Tools & Technologies
- Webflow
- CMS (Content Management System)
- Google Analytics
- Canva
- Jira
- Sprout Social
ASSUMPTION: The candidate should have experience working with publishing platforms, CMSs, and project management tools, as well as familiarity with SEO best practices and analytics tools.
π Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with multiple stakeholders and managing editorial calendars?
- Do you have a strong understanding of SEO best practices and content strategy?
- Are you committed to data-driven decision-making and continuous learning?
- Do you value collaboration, teamwork, and a customer-centric approach?
- Are you passionate about fostering a diverse, equitable, and inclusive work environment?
ASSUMPTION: Sigma Computing values candidates who are comfortable working in a fast-paced, dynamic environment and are committed to data-driven decision-making, innovation, and collaboration. Candidates should also be passionate about fostering a diverse, equitable, and inclusive work environment.
β οΈ Potential Challenges
- Managing multiple stakeholders and editorial calendars can be challenging and requires strong organizational skills and attention to detail
- Working in a fast-paced, dynamic environment can be stressful and may require long hours or working on weekends
- The company's focus on innovation and data-driven decision-making may require the candidate to learn new tools and technologies quickly
- The company's commitment to diversity, equity, and inclusion may require the candidate to engage in difficult conversations and challenge systemic biases
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents significant challenges that require strong organizational skills, attention to detail, and a commitment to data-driven decision-making and continuous learning.
π Similar Roles Comparison
- This role is similar to a Senior Content Marketing Manager or Editorial Director in a B2B SaaS company, but with a greater focus on managing editorial calendars and working with multiple stakeholders
- Unlike other roles in the field, this role requires a strong understanding of SEO best practices and content strategy, as well as experience working with AI tools
- This role offers opportunities for growth and development in the field of content marketing, as well as the potential to take on more strategic responsibilities as the company continues to grow
ASSUMPTION: This role is unique in its focus on managing editorial calendars and working with multiple stakeholders, as well as its requirement for a strong understanding of SEO best practices and content strategy. However, it offers many opportunities for growth and development in the field of content marketing.
π Sample Projects
- Managing the content production calendar for a quarterly product launch, ensuring all content is delivered on time and on brand
- Editing a series of blog posts on AI tools and their applications in the field of data analytics
- Coordinating a team of freelance writers and internal contributors to create a comprehensive guide to data visualization best practices
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage editorial calendars, edit content for clarity and brand alignment, and coordinate multiple stakeholders to deliver high-quality content on time and on brand.
β Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into that strategy?
- How does the company support the professional development and growth of its content marketing team?
- Can you describe the company's approach to diversity, equity, and inclusion, and how that approach is reflected in the content marketing team?
- How does the company measure the success of its content marketing efforts, and how does this role contribute to that measurement?
- What are the biggest challenges facing the content marketing team, and how does this role address those challenges?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's content strategy, professional development opportunities, and commitment to diversity, equity, and inclusion. They also show the candidate's understanding of the role's responsibilities and the challenges facing the content marketing team.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and editing work, as well as your experience managing editorial calendars and working with multiple stakeholders
- Demonstrate your understanding of SEO best practices and content strategy in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about the next steps in the interview process
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.