📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Workstream
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Hybrid (Up to 5 days in office per week)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a comprehensive content strategy
- Creating and overseeing high-impact content across various media types
- Collaborating cross-functionally with other teams to support key campaigns and initiatives
- Building and executing a video content strategy
- Analyzing content performance and making data-driven decisions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and lead a comprehensive content strategy aligned with marketing and business goals across the funnel—from brand awareness to lead generation to customer retention.
✅ Create and oversee high-impact content, including blog posts, ebooks, videos, webinars, social posts, and more.
✅ Build and execute a video content strategy—from ideation and scripting to working with internal teams and external partners on production and distribution.
✅ Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, Customer Success, and Leadership to ensure content supports key campaigns and initiatives.
✅ Lead the creation of both brand storytelling content and performance-driven assets, ensuring consistency in voice, tone, and message across platforms.
✅ Manage editorial calendar to ensure timely development and publication of content across company-owned and external channels.
✅ Act as a company and product evangelist by staying up to date on industry trends, contributing thought leadership pieces, and speaking on behalf of the brand when needed.
✅ Analyze content performance across channels and use data insights to inform content strategy and drive continuous improvement.
✅ Partner with external writers, video producers, and agency resources to scale content output while maintaining quality and consistency.
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in content marketing, content strategy, or a related field—preferably focused on an SMB audience
Required Skills:
- Exceptional writing, editing, communication, and presentation skills
- Proven experience developing and executing content that delivers measurable business impact
- Experience creating channel-specific content to drive performance across different platforms
- Track record of building and scaling audience/engagement through content
- Experience working cross-functionally in a collaborative environment and comfortable managing multiple stakeholders and priorities
- Familiarity with SEO best practices and analytics platforms such as Google Analytics, HubSpot, or similar
- Strong analytical skills to measure performance and make data-driven decisions
- Self-starter with a bias for action—you thrive in ambiguity, embrace change, and are always looking for ways to improve
Preferred Skills:
- Experience self-producing videos, podcasts, and other multimedia content and proficiency with related tools
ASSUMPTION: Candidates with experience in the SMB space and a strong portfolio of content samples will be given priority.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on Utah market rates and company size)
Benefits:
- Competitive salary and equity
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
- 401K Plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Workstream is a leading HR, Payroll, and Hiring platform for the hourly workforce, specializing in streamlining HR tasks for franchise and business owners.
Company Size: 201-500 employees (as of 2023)
Founded: 2017, with headquarters in San Francisco, California, and offices in Lehi, Utah, and Vancouver, British Columbia.
Company Description:
- Workstream's smart technology helps franchise and business owners move fast, reduce labor costs, and simplify operations by automating HR tasks.
- The platform is used by 46 of the top 50 quick-service restaurant brands, including Burger King, Jimmy John’s, Taco Bell, and many others.
- Workstream is committed to empowering deskless workers and local businesses by providing them with modern, user-friendly software solutions.
Company Specialties:
- Training
- Applicant Tracking Software
- Customized Workflow
- Machine Learning
- Aviation
- SMB
- Franchises
- Manufacturing
- Scheduling
- Interviewing
Company Website: https://www.workstream.us
ASSUMPTION: Workstream's focus on the hourly workforce and commitment to streamlining HR tasks make it an attractive employer for candidates interested in the HR tech space.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications
Reporting Structure: This role reports directly to the VP of Marketing or a similar executive position
Work Arrangement: Hybrid (up to 5 days in office per week, with the remaining days remote)
Growth Opportunities:
- As Workstream continues to grow, there will be opportunities for the Content Marketing Manager to expand their team and take on more strategic responsibilities.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Workstream continues to expand its product portfolio and customer base.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities and stocked kitchen
Office Location(s): 521 7th St, San Francisco, California 94103, US; 2755 E Cottonwood Pkwy, Salt Lake City, Utah 84121, US; Burnaby St, Vancouver, British Columbia, CA
Geographic Context:
- Lehi, Utah, is a rapidly growing tech hub with a high quality of life, offering easy access to the outdoors and a short commute to Salt Lake City.
- The San Francisco office is located in the heart of the city's tech district, providing ample opportunities for networking and professional development.
- Vancouver, British Columbia, is a multicultural city with a strong tech industry, offering a high standard of living and easy access to nature.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having access to the resources and collaboration opportunities provided by the office.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the VP of Marketing or a similar executive position
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy skills
- Communication and collaboration abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Workstream's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
- Include examples of your content marketing work, such as blog posts, videos, or case studies, to demonstrate your abilities.
- Prepare for behavioral interview questions that focus on your content strategy, creation, and optimization skills, as well as your ability to work effectively with cross-functional teams.
- Research Workstream's industry, products, and competitors to show your understanding of the company and its market position.
ATS Keywords: Content Marketing, Content Strategy, SEO, Analytics, Collaboration, Video Production, Data Analysis, Self-starter, Audience Engagement, Performance Measurement
ASSUMPTION: Workstream's application process is designed to assess candidates' skills and cultural fit, with a focus on real-world examples and behavioral-based interview questions.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or similar platforms
- Analytics tools such as Google Analytics, HubSpot, or similar
- Video production and editing software such as Adobe Premiere Pro, Final Cut Pro, or similar
- Project management tools such as Asana, Trello, or similar
- Collaboration tools such as Slack, Microsoft Teams, or similar
ASSUMPTION: Workstream uses industry-standard tools and platforms to streamline its content marketing processes and workflows.
👔 Cultural Fit Considerations
Company Values:
- Empower deskless workers and local businesses
- Simplify operations for franchise and business owners
- Move fast and continuously improve
- Collaborate effectively and communicate openly
- Embrace diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on communication and teamwork
- Data-driven and results-oriented, with a focus on measurable outcomes and continuous learning
Self-Assessment Questions:
- How do you stay up to date on industry trends and best practices in content marketing?
- Can you provide an example of a time when you had to manage multiple stakeholders and priorities to deliver a successful content project?
- How do you approach optimizing content for different platforms and channels to maximize engagement and performance?
ASSUMPTION: Workstream's cultural values and work style emphasize collaboration, innovation, and a strong commitment to empowering deskless workers and local businesses.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong time management and prioritization skills.
- Working with cross-functional teams may present challenges in communication and collaboration, requiring strong interpersonal skills and the ability to navigate different perspectives.
- The fast-paced nature of the role may require adaptability and the ability to thrive in a dynamic work environment.
- The hybrid work arrangement may present challenges in maintaining work-life balance, requiring strong time management and self-discipline.
ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and time management skills, as well as a proactive approach to personal and professional development.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a unique focus on the hourly workforce and the opportunity to work with a wide range of industries and verticals.
- Workstream's commitment to innovation and continuous improvement provides a dynamic and challenging work environment, with ample opportunities for professional growth and development.
- As a mid-sized company, Workstream offers the benefits of a startup-like culture with the stability and resources of an established organization.
ASSUMPTION: This role offers a unique blend of industry focus, company culture, and professional development opportunities, making it an attractive choice for candidates interested in the HR tech space.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, videos, webinars, and social media campaigns
- Creating a video content series featuring industry experts and thought leaders, showcasing Workstream's unique value proposition and expertise
- Optimizing content for search engines and maximizing organic traffic through targeted keyword research and on-page optimization
ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content Marketing Manager's responsibilities, as well as the opportunity to make a significant impact on Workstream's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's content marketing strategy and how this role fits into it?
- How does Workstream support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Workstream measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
ASSUMPTION: These interview questions will help candidates better understand the role's responsibilities, Workstream's content marketing strategy, and the company's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and relevant skills, using the ATS keywords provided
- Prepare for behavioral interview questions that focus on your content strategy, creation, and optimization skills, as well as your ability to work effectively with cross-functional teams
- Research Workstream's industry, products, and competitors to show your understanding of the company and its market position
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
