Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Marshall+Sterling Services Inc

🔹 Location: Poughkeepsie, New York, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a content marketing strategy to increase brand awareness, drive leads, and engage clients.
• Driving marketing technology and AI innovation by managing marketing platforms to streamline workflows and enhance performance.
• Creating SEO-optimized blog posts and overseeing email marketing campaigns to attract leads, engage clients, and retain relationships.
• Collaborating across teams to ensure content aligns with Marshall+Sterling brand guidelines, messaging, and objectives.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of digital marketing and SEO to succeed.

📋 Key Responsibilities

✅ Partnering with the CMO and internal teams to develop and implement a content marketing strategy that aligns with the company’s business goals to increase brand awareness, drive leads, and client engagement.

✅ Driving marketing technology and AI innovation by taking ownership of our marketing platforms to streamline workflows and enhance performance.

✅ Writing and editing SEO-optimized blog posts for B2C and B2B audiences to drive traffic and educate clients.

✅ Overseeing email marketing campaigns to attract leads, engage clients, and retain relationships.

✅ Collaborating across teams to ensure content aligns with Marshall+Sterling brand guidelines, messaging, and objectives.

✅ Staying informed on industry trends and regulations to create timely, relevant content.

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and project management, requiring the ability to balance multiple priorities and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience: Minimum of 5 years of experience in marketing and communications operations, ideally within the insurance, financial services, or a related industry.

Required Skills:

• Proficiency with key marketing tools and platforms, including Salesforce (marketing automation), WordPress (content management), Emma (email marketing), and Google Analytics (data visualization).
• Strong project management capabilities, with hands-on experience using tools such as Asana and Mojo to plan, coordinate, and execute marketing initiatives.
• Familiarity with current trends, compliance standards, and regulatory considerations in the insurance and financial services sectors.

Preferred Skills:

• Experience using graphic design software such as Canva and Adobe Creative Suite.
• Excellent writing, editing, and proofreading skills.
• A strong understanding of lead generation, customer acquisition, and retention strategies.

ASSUMPTION: While not explicitly stated, proficiency in SEO best practices and a strong portfolio demonstrating content creation skills would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 based on experience and certification.

Benefits:

• Comprehensive package including Medical, Dental, Vision, 401(k) with match, Generous Paid Time Off (PTO), thirteen paid holidays, company-paid life insurance for you and your dependents, employee assistance fund and programs, wellness perks, and more!
• Employee Stock Ownership Program with long-term rewards, collaborative and engaged culture, and no out-of-pocket costs.

Working Hours: 40 hours per week, with flexibility for remote work not specified.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager role with 5-10 years of experience in the insurance or financial services sector.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance. Marshall+Sterling is a leading broker for all lines of business and personal insurance, providing employee benefits and wealth management and retirement planning services.

Company Size: 501-1,000 employees. As a mid-sized company, Marshall+Sterling offers a collaborative environment with opportunities for growth and impact.

Founded: 1864. With over 150 years of history, Marshall+Sterling has established itself as a trusted and experienced player in the insurance industry.

Company Description:

• Marshall+Sterling helps clients analyze and assess their risk, delivering custom solutions to help businesses and individuals Secure Success.
• The company is committed to understanding its clients’ needs and finding tailored solutions to help them navigate risk with confidence.
• Marshall+Sterling is among the largest privately-owned insurance agencies in the United States, with total written premiums in excess of $1 billion.

Company Specialties:

• Commercial Insurance
• Personal Insurance
• Employee Group Benefits
• Risk Management
• Specialty Risks - Including Bonds
• Life Insurance
• Loss Control
• Equine Insurance
• Wealth Management

Company Website: https://marshallsterling.com/

ASSUMPTION: Marshall+Sterling’s extensive experience and size provide stability and resources for employees, while its employee-owned structure fosters a collaborative and engaged culture.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic planning, creative execution, and project management skills, placing it at the mid-level of the marketing career path.

Reporting Structure: This role reports directly to the CMO and collaborates with internal teams to ensure content aligns with Marshall+Sterling brand guidelines, messaging, and objectives.

Work Arrangement: On-site, with no specified remote work flexibility mentioned in the job description.

Growth Opportunities:

• As an employee-owned company, Marshall+Sterling offers opportunities for career growth and long-term wealth building through its Employee Stock Ownership Program.
• The company’s size and diverse service offerings provide opportunities for career progression within the marketing department or across other functional areas.

ASSUMPTION: Given the company’s size and employee-owned structure, there are likely opportunities for career growth and advancement within Marshall+Sterling for high-performing employees.

🌍 Location & Work Environment

Office Type: Corporate office. Marshall+Sterling’s headquarters is located in Poughkeepsie, New York, with additional offices throughout the United States and the U.S. Virgin Islands.

Office Location(s): 110 Main Street, Poughkeepsie, NY 12601, US

Geographic Context:

• Poughkeepsie is located in the Hudson Valley region of New York, approximately 75 miles north of New York City.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
• Poughkeepsie is home to several colleges and universities, providing a diverse and educated workforce.

Work Schedule: Full-time, with no specified hours or flexibility mentioned in the job description.

ASSUMPTION: While the job description does not specify work hours or flexibility, it is likely that the role requires a standard full-time work schedule with some flexibility for remote work, given the company’s size and employee-owned structure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Strategic thinking and content marketing strategy development
• SEO knowledge and content creation skills
• Project management capabilities and attention to detail
• Cultural fit and alignment with Marshall+Sterling’s values and mission

Application Tips:

• Highlight your experience with content marketing strategy development and execution, with a focus on SEO and lead generation.
• Include examples of your writing and editing skills, demonstrating your ability to create engaging and informative content.
• Tailor your resume and cover letter to emphasize your relevant skills and experience, and how you align with Marshall+Sterling’s mission and values.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Content Marketing, SEO, Digital Marketing, Email Marketing, Project Management, Marketing Automation, Data Visualization, Collaboration, Lead Generation, Customer Acquisition, Editing, Proofreading, Graphic Design, Compliance Standards, Regulatory Considerations

ASSUMPTION: Marshall+Sterling uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application pass through the initial screening process.

🛠️ Tools & Technologies

• Salesforce (marketing automation)
• WordPress (content management)
• Emma (email marketing)
• Google Analytics (data visualization)
• Asana and Mojo (project management)
• Canva and Adobe Creative Suite (graphic design)

ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies is required for this role, and applicants should be prepared to demonstrate their familiarity with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Marshall+Sterling is committed to acting with honesty and transparency in all aspects of its business.
• Impact: The company strives to make a positive difference in the lives of its clients, employees, and communities.
• People-First: Marshall+Sterling prioritizes the well-being and success of its employees, fostering a collaborative and engaged culture.

Work Style:

• Collaborative: Marshall+Sterling emphasizes teamwork and cross-functional collaboration to achieve its goals.
• Innovative: The company encourages creativity and continuous improvement in its approach to risk management and insurance solutions.
• Client-Focused: Marshall+Sterling is dedicated to understanding its clients’ needs and providing tailored solutions to help them navigate risk with confidence.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful content marketing strategies that drive brand awareness and lead generation?
• Are you proficient in SEO best practices and able to create engaging, informative content that resonates with target audiences?
• Do you thrive in a collaborative, innovative work environment and enjoy working with cross-functional teams to achieve common goals?

ASSUMPTION: Marshall+Sterling’s employee-owned structure and commitment to its values create a strong cultural fit for individuals who are collaborative, innovative, and client-focused, with a passion for driving impact through their work.

⚠️ Potential Challenges

• Balancing multiple priorities and meeting deadlines in a fast-paced, dynamic work environment.
• Adapting to changes in the insurance industry and regulatory landscape, requiring continuous learning and staying informed on trends and best practices.
• Managing remote team members and stakeholders, requiring strong communication and project management skills.
• Navigating a large, employee-owned organization with diverse service offerings and multiple office locations, potentially leading to complex decision-making processes and siloed communication.

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a proactive approach to staying informed on industry trends and best practices.

📈 Similar Roles Comparison

• Content Marketing Manager vs. Digital Marketing Manager: While both roles focus on driving online engagement and lead generation, the Content Marketing Manager role places a greater emphasis on creating and distributing valuable content, while the Digital Marketing Manager role encompasses a broader range of online marketing channels and tactics.
• Industry-specific context: Marshall+Sterling’s focus on the insurance and financial services sectors requires a strong understanding of the unique challenges and opportunities faced by these industries, as well as the ability to create targeted content that resonates with clients and prospects.
• Career path comparison: The Content Marketing Manager role can serve as a stepping stone to more senior marketing roles, such as Director of Marketing or Chief Marketing Officer, or provide an opportunity to specialize in content marketing and develop expertise in this area.

ASSUMPTION: A strong understanding of the unique requirements and opportunities presented by the insurance and financial services industries, as well as a clear career path and growth opportunities, are essential for success in this role.

📝 Sample Projects

• Developing a comprehensive content marketing strategy that aligns with Marshall+Sterling’s business goals and brand guidelines, including a content calendar, SEO optimization plan, and lead generation tactics.
• Creating a series of blog posts and email campaigns that educate clients on emerging trends and best practices in risk management and insurance solutions, driving engagement and lead generation.
• Managing a team of content creators and marketing specialists to develop and execute a targeted content marketing campaign that drives brand awareness and generates leads for a specific product or service offering.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and project management skills required for success in the Content Marketing Manager role at Marshall+Sterling.

❓ Key Questions to Ask During Interview

• Can you describe the current content marketing strategy and how my role would contribute to its evolution and success?
• How does Marshall+Sterling support the professional development and growth of its content marketing team members?
• What are the biggest challenges facing the insurance and financial services industries, and how can content marketing help address them?
• How does Marshall+Sterling measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration and knowledge-sharing with other departments and teams within Marshall+Sterling?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company’s goals and culture, while also providing valuable information to help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience, and how you align with Marshall+Sterling’s mission and values.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.