Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Latch

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: On-site

🔹 Category: SEO & Content Marketing

🔹 Date Posted: Mon Mar 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing content initiatives for SEO, thought leadership, product marketing, and sales enablement
• Working closely with the Head of Marketing to transform strategies into actionable content
• Driving brand awareness and supporting inbound lead generation
• Collaborating with different teams to produce tailored content for various marketing channels

ASSUMPTION: The role predominantly focuses on SEO and content marketing strategies. Given the company's technology-driven approach, familiarity with digital tools and metrics is assumed to be necessary for success.

📋 Key Responsibilities

✅ Write SEO-driven content, including blog posts and website copy

✅ Conduct keyword research and optimize content for search engines

✅ Track organic performance metrics and suggest strategic adjustments

✅ Draft industry-relevant blog posts and repurpose content for social media

✅ Develop product marketing collateral such as one-pagers and user guides

✅ Assist in creating sales enablement materials

ASSUMPTION: Responsibilities are assumed to include managing content creation from ideation to publication, involving a high level of collaboration with cross-functional teams.

🎯 Required Qualifications

Education: Not specified

Experience: 1-3 years in content marketing, copywriting, or a related field

Required Skills:

• Strong writing and editing skills
• Deep understanding of SEO principles
• Ability to manage multiple projects

Preferred Skills:

• Experience with email marketing and social media engagement
• Project management skills

ASSUMPTION: The role likely requires a degree in Marketing, Communications, or a related field, though not explicitly stated. Technical writing skills may also be advantageous.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Potential global team collaboration
• Opportunities for career growth
• Diversity and inclusion commitment

Working Hours: 40 hours per week, standard hours likely

ASSUMPTION: While salary is not specified, industry standard for similar positions typically ranges from $50,000 to $80,000 annually. Benefits probably include healthcare and retirement plans, common in tech companies.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 201-500 employees, indicating a medium-sized enterprise with opportunities for personal impact and development

Founded: 2014, beginning as an innovator in smart access technology

Company Description:

• Provides a holistic platform for modern building management through LatchOS
• Incorporates AI and data integration for enhanced residential experiences
• Strong focus on tech-driven solutions aligning with contemporary living standards

Company Specialties:

• Smart building solutions
• AI-driven applications
• Integrated hardware and software ecosystems

Company Website: http://www.latch.com

ASSUMPTION: The company places a strong emphasis on technological innovation and integrated building solutions, which may appeal to candidates with a background or interest in high-tech environments.

📊 Role Analysis

Career Level: Entry to mid-level, offering developmental opportunities in a strategic marketing position

Reporting Structure: Reports to the Head of Marketing, indicating potential for mentorship and strategic alignment

Work Arrangement: On-site, suggesting a collaborative environment in the Saint Louis headquarters

Growth Opportunities:

• Exposure to various facets of B2B marketing
• Opportunity to contribute creatively to brand positioning
• Potential to influence marketing strategies company-wide

ASSUMPTION: The role offers significant exposure to different marketing elements, likely broadening professional skills and offering upward mobility within a growing company.

🌍 Location & Work Environment

Office Type: Likely a modern, tech-equipped workspace supporting creativity and collaboration

Office Location(s): Main office in St. Louis, Missouri

Geographic Context:

• Vibrant local tech community presence
• Culturally rich with modest living costs compared to other tech hubs
• Accessible networking opportunities in a growing business environment

Work Schedule: Standard full-time hours with expected onsite presence

ASSUMPTION: The office environment is likely configured for collaborative tech work, with amenities to facilitate innovation and productivity.

💼 Interview & Application Insights

Typical Process:

• Initial video interview with HR
• Technical interview with the Head of Marketing
• Assessment of content creation skills via a sample project

Key Assessment Areas:

• Content strategy understanding
• Technical SEO skills
• Writing and editing proficiency

Application Tips:

• Emphasize past content projects in your portfolio
• Prepare examples of SEO-driven results you’ve achieved
• Demonstrate strategic thinking and creative flair

ATS Keywords: Content marketing, SEO, brand awareness, lead generation, content creation, digital marketing

ASSUMPTION: The interview process is structured to assess both technical proficiency in content marketing and the candidate's creativity and fit with team dynamics.

🛠️ Tools & Technologies

• SEO Tools (e.g., SEMrush, Ahrefs)
• Content Management Systems (e.g., WordPress)
• Collaboration Platforms (e.g., Slack, Asana)

ASSUMPTION: The tools listed are standard in the industry for managing content and SEO, suggesting their use in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Commitment to diversity and inclusivity
• Focus on customer-centric solutions

Work Style:

• Collaborative team environment
• Entrepreneurial approach to challenges
• Agile and adaptive working methods

Self-Assessment Questions:

• Are you comfortable working in a fast-paced, tech-focused environment?
• Can you balance strategic direction with day-to-day content creation?
• Do you possess a strong ability to work independently while collaborating?

ASSUMPTION: The company culture likely values proactive and innovative individuals who are eager to contribute strategically while thriving in a dynamic workplace.

⚠️ Potential Challenges

• Navigating a fast-paced and rapidly changing tech environment
• Managing multiple projects with strict deadlines
• Ensuring content aligns with rapidly evolving marketing strategies
• Integrating SEO best practices with creative content

ASSUMPTION: The fast-paced nature of the company may require quick adaptation to new digital marketing trends and tools.

📈 Similar Roles Comparison

• More specialized SEO roles focus exclusively on search optimization
• Generalist content roles may lack specific commitments to SEO or tech products
• Product-focused content roles integrate deep product knowledge into content

ASSUMPTION: The unique combination of SEO, content creation, and product marketing sets this role apart from other content marketing positions.

📝 Sample Projects

• Developing a comprehensive SEO strategy for a new product launch
• Crafting customer success stories for online publication
• Creating an infographic series for a key marketing campaign

ASSUMPTION: Projects are likely varied, allowing for creative expression while addressing strategic marketing objectives.

❓ Key Questions to Ask During Interview

• How is success measured for a content marketing initiative?
• What content performance metrics are prioritized?
• Can you describe the collaboration dynamics within the marketing team?
• What recent content marketing campaigns have been particularly successful?
• How is the company adapting its marketing strategies to emerging digital trends?

ASSUMPTION: These questions are designed to gauge the company's focus areas and how the role integrates into broader marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application on the official Latch careers page
• Prepare a tailored cover letter reflecting your strategic and creative skills
• Include portfolio examples showcasing your content marketing achievements
• Ensure your resume highlights SEO and content management skills
• Be ready for a multi-stage interview process that assesses both technical skills and cultural fit

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.