📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Newfold Digital
🔹 Location: Cebu City, Cebu, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO-driven content strategies
- Leading a team of content writers and overseeing content production
- Optimizing content for search engines and user intent
- Collaborating cross-functionally to align content with marketing objectives
ASSUMPTION: This role requires a strategic thinker with strong leadership skills and a deep understanding of SEO best practices.
📋 Key Responsibilities
✅ Conduct keyword research and competitive analysis to identify high-value ranking opportunities
✅ Determine whether a keyword deserves a new URL or should be optimized within existing content
✅ Create and maintain a content calendar that accounts for product updates, seasonality trends, and high-conversion opportunities
✅ Oversee on-page SEO, ensuring metadata, headers, internal linking, and content are optimized for search performance
✅ Perform SEO content audits to identify underperforming pages and provide recommendations for improvement
✅ Use data from Google Analytics, Search Console, Ahrefs, and SEMrush to monitor rankings and refine content strategy
✅ Review final drafts from content writers to ensure the content targets the primary keyword and meets search intent
✅ Provide on-the-job coaching to writers on how to better write for SEO and target primary keywords
✅ Work with product teams, designers, and brand strategists to ensure content aligns with marketing objectives
✅ Manage the content production workflow, ensuring timely execution of SEO-optimized content
✅ Keep up with Google algorithm updates and SEO trends to adjust strategy as needed
✅ Explore opportunities to leverage AI-driven content tools to enhance keyword research and content optimization
ASSUMPTION: This role involves a mix of strategic planning, hands-on content optimization, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in content marketing with a strong SEO focus
Required Skills:
- Proven expertise in SEO-driven content strategy and keyword research
- Hands-on experience with SEO tools like Ahrefs, SEMrush, Google Search Console, and Screaming Frog
- Ability to identify search trends, keyword opportunities, and content gaps
- Strong analytical and data-driven mindset
- Proven leadership and training skills
- Experience managing and mentoring a content team
- Strong writing and editing skills
- Proficiency with content management systems (WordPress, Confluence, Jira)
Preferred Skills:
- Experience with AI-driven content tools
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in content marketing and SEO, with a strong ability to lead and mentor a team.
💰 Compensation & Benefits
Salary Range: PHP 800,000 - 1,200,000 per year (based on industry standards for a mid-level marketing role in Cebu)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation policy
- Punctuality bonus
- Learning and development opportunities
- Diversity and inclusion programs
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Cebu. Benefits are based on the company's stated policies.
📌 Applicant Insights
🔍 Company Context
Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. They specialize in web services, including domains, hosting, online marketing, SEO, website builders, and WordPress.
Company Size: 1,001-5,000 employees. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat hierarchy.
Founded: 2021 (through the combination of Endurance Web Presence and Web.com Group)
Company Description:
- Newfold Digital offers a wide range of web services, catering to customers of all sizes
- The company prides itself on collaborating with customers to serve their online presence needs
- Newfold Digital is committed to fostering a culture of diversity and inclusion
Company Specialties:
- Websites
- Domains
- Hosting
- Online marketing
- SEO
- Website builder
- WordPress
Company Website: newfold.com
ASSUMPTION: Newfold Digital's extensive portfolio of brands and services allows for diverse career paths and growth opportunities within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior or management positions
Reporting Structure: This role reports directly to the Marketing Manager and oversees a team of content writers
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Advancement to a senior content marketing role or management position
- Expansion into other marketing disciplines or specializations
- Opportunities to work on cross-functional projects and collaborate with other teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Cebu City, Philippines
Geographic Context:
- Cebu City is the second-most populous city in the Philippines, offering a vibrant and dynamic work environment
- The city is known for its rich history, culture, and natural beauty, providing ample opportunities for leisure and recreation
- Cebu City has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The Cebu City office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- SEO knowledge and content strategy expertise
- Leadership and team management skills
- Analytical and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Highlight past successes in content strategy and SEO-driven growth
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare examples of your content optimization and keyword research processes
- Research Newfold Digital's company culture and values to demonstrate your fit
ATS Keywords: SEO, content strategy, keyword research, content optimization, team leadership, data analysis, content creation, project management, Google Analytics, SEMrush, Ahrefs
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Google Search Console, Screaming Frog
- Content management systems: WordPress, Confluence, Jira
- Project management tools: Asana, Trello, or similar
- Data analysis tools: Google Analytics, Google Data Studio, or similar
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Inclusive
- Accountable
Work Style:
- Data-driven
- Results-oriented
- Collaborative
- Adaptable
- Continuously learning
Self-Assessment Questions:
- Do you have a proven track record of driving organic growth through SEO-driven content strategy?
- Are you comfortable leading a team and providing mentorship and guidance to help them grow professionally?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Candidates who align with Newfold Digital's values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing a team of writers with varying levels of SEO expertise
- Keeping up with frequent Google algorithm updates and SEO trends
- Balancing the need for high-quality content with the need for timely publication
- Working in a fast-paced, dynamic environment with shifting priorities
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Marketing Manager vs. SEO Specialist: The Content Marketing Manager role is more focused on strategy and team leadership, while the SEO Specialist role is more technical and hands-on
- Industry-specific context: Newfold Digital's diverse portfolio of brands and services offers unique opportunities for content marketing and SEO
- Career path comparison: This role can serve as a stepping stone to senior content marketing roles, management positions, or other marketing specializations
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of this position can help candidates determine if this role is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a content strategy to improve organic traffic for a newly launched website
- Conducting keyword research and competitive analysis to identify high-value ranking opportunities for a high-traffic blog
- Optimizing content for search engines and user intent to improve conversion rates for an e-commerce platform
ASSUMPTION: These sample projects illustrate the types of initiatives the Content Marketing Manager might undertake to drive organic growth and improve user experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- How does Newfold Digital support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Newfold Digital foster a culture of diversity and inclusion, and what initiatives are in place to support this?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO expertise, content strategy experience, and leadership skills
- Prepare examples of your content optimization and keyword research processes to showcase your technical skills
- Research Newfold Digital's company culture and values to demonstrate your fit and alignment with their priorities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
