Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Kyan Health

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior Level (3-7 years)

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content marketing strategy that aligns with business goals and campaign themes.
• Creating and managing engaging content across various formats and channels to address workplace mental health challenges.
• Collaborating cross-functionally with leadership, UX/UI designers, and customer care teams to develop creative content.
• Ensuring content quality, consistency, and on-time delivery while driving organic growth through strategic content initiatives.
• Acting as an in-house expert on mental health trends and workplace wellbeing topics to ensure credibility and thought leadership in all content.

ASSUMPTION: This role requires a strong focus on strategic thinking, project ownership, and collaboration, with a deep understanding of mental health trends and B2B SaaS content marketing.

📋 Key Responsibilities

✅ Own and evolve the content marketing plan, aligning content strategy with business goals, campaign themes, and key audience segments across global markets.

✅ Create and manage engaging content across formats and channels (e.g., blog, LinkedIn, customer stories, newsletters, videos) that addresses workplace mental health challenges and showcases Kyan's solutions.

✅ Collaborate cross-functionally with the user content team, design, demand generation, sales, and external partners to co-create content that builds brand awareness and generates inbound leads.

✅ Ensure content quality and consistency by upholding editorial standards and managing production workflows and a scalable content library.

✅ Drive organic growth by powering a high-performing content engine using keyword research, AI tools, and performance insights to attract qualified traffic and convert high-intent prospects.

✅ Act as an in-house expert on mental health trends and workplace wellbeing topics, becoming Kyan's trusted voice on the subject to ensure credibility and thought leadership in all content.

ASSUMPTION: The ideal candidate will have experience in B2B SaaS content marketing, strong storytelling skills, and a deep understanding of mental health trends and workplace wellbeing topics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3-7 years of content marketing experience, particularly in B2B SaaS.

Required Skills:

• Proven ability to develop and execute content marketing strategies.
• Excellent storytelling skills with a strong command of the English language (native or near-native fluency).
• Strong project management skills and the ability to lead content projects from concept to completion.
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, cross-functional environment.
• Deep understanding of mental health trends and workplace wellbeing topics.

Preferred Skills:

• SEO experience.
• Experience in the health industry.
• Experience with multimedia content or ad copy.

ASSUMPTION: The ideal candidate will possess a strong strategic mindset, project ownership skills, and the ability to collaborate effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for mid-senior level marketing roles in Berlin).

Benefits:

• Full access to Kyan Health's comprehensive mental health app, including unlimited sessions with licensed psychologists and ICF-certified coaches.
• 30 days of vacation.
• Competitive salary.
• Fantastic office in Berlin Mitte near Rosenthaler Platz with a hybrid work environment (office-first setup, 3 days on-site).

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely for 2 days per week.

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Berlin, with a focus on B2B SaaS content marketing experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care (B2B SaaS)

Company Size: 51-200 employees (mid-sized company, offering a mix of startup agility and established processes)

Founded: 2021 (young, growing company with significant potential for growth and impact)

Company Description:

• Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact.
• The company uses predictive analytics to help businesses monitor and reduce risks like absenteeism, turnover, and presenteeism.
• Kyan offers a global program with local relevance, providing the widest language coverage on the market to ensure tailored support for diverse teams and individuals worldwide.

Company Specialties:

• AI-powered mental health solutions
• Predictive analytics for employee well-being
• Global program with local relevance

Company Website: https://www.kyanhealth.com/

ASSUMPTION: Kyan Health is a growing company with a strong focus on employee well-being and mental health, offering a unique opportunity for candidates to make a significant impact in the B2B SaaS space.

📊 Role Analysis

Career Level: Mid-Senior Level (3-7 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager, Alexander.

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• As the first designer on the marketing team, this role offers the opportunity to shape Kyan's brand identity and content strategy.
• With the company's rapid growth, there will be ample opportunities for career advancement and increased responsibility.
• The role provides exposure to various aspects of marketing, allowing the candidate to develop a well-rounded skill set.

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to shape Kyan's content marketing strategy.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site, 2 days remote)

Office Location(s): Berlin Mitte near Rosenthaler Platz

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The office is located in the heart of Berlin Mitte, offering easy access to public transportation and numerous amenities.
• The city's dynamic startup scene and strong focus on work-life balance make it an attractive location for professionals.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely for 2 days per week.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the structure and collaboration of an on-site office environment while also allowing for the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• CV/Portfolio Check
• Recruiter Call (30 minutes)
• Manager Call (45 minutes, on-site preferred)
• Case Study (60-90 minutes, on-site preferred)
• Offer Stage: Founder Meeting (15 minutes), Reference Check, Offer

Key Assessment Areas:

• Content creation and strategy skills
• Project management and organizational skills
• Collaboration and communication skills
• Understanding of mental health trends and workplace wellbeing topics

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
• Prepare a portfolio showcasing your best work, with a focus on B2B SaaS content marketing examples.
• Be ready to discuss your approach to content strategy, project management, and mental health trends during the interview process.

ATS Keywords: Content Marketing, B2B SaaS, Storytelling, Content Strategy, Project Management, Collaboration, English Proficiency, Lifelong Learning, SEO, Mental Health Knowledge, Multimedia Content, Ad Copy

ASSUMPTION: The interview process is designed to assess the candidate's content marketing skills, strategic thinking, and cultural fit with Kyan Health's collaborative and innovative team environment.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant content marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Harmonizing work and life
• Fostering a positive environment that champions performance and personal growth and well-being
• Innovation, collaboration, and the well-being of every team member

Work Style:

• Collaborative and low-ego team environment
• Focus on innovation and continuous improvement
• Supportive and inclusive culture that prioritizes employee well-being

Self-Assessment Questions:

• Do you thrive in a fast-paced, cross-functional environment?
• Are you comfortable working with a mix of on-site and remote team members?
• Do you have a strong understanding of mental health trends and workplace wellbeing topics?

ASSUMPTION: Kyan Health values a collaborative, innovative, and supportive work environment that prioritizes employee well-being and work-life balance.

⚠️ Potential Challenges

• The role requires a strong understanding of mental health trends and workplace wellbeing topics, which may necessitate additional research and learning.
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
• The role may require occasional travel to attend industry events or meet with clients and partners.
• The fast-paced, growing nature of the company may present challenges in terms of keeping up with the pace of change and adapting to new priorities.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to make a significant impact in a growing company and a dynamic industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on mental health trends and workplace wellbeing topics.
• B2B SaaS content marketing experience is preferred, as the role involves creating content that addresses workplace mental health challenges and showcases Kyan's solutions.
• Career progression in this role may involve moving into a more senior marketing or management position, with the opportunity to shape Kyan's content marketing strategy and team.

ASSUMPTION: This role offers a unique opportunity to combine content marketing expertise with a deep understanding of mental health trends and workplace wellbeing topics in a growing B2B SaaS company.

📝 Sample Projects

• Developing a content marketing strategy that aligns with business goals and campaign themes for a global B2B SaaS company.
• Creating a series of blog posts, LinkedIn articles, and customer stories that address workplace mental health challenges and showcase Kyan's solutions.
• Managing a content library and ensuring content quality and consistency across various formats and channels.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute content marketing strategies, create engaging content, and manage production workflows and a scalable content library.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kyan support employee well-being and mental health?
• What opportunities are there for career growth and development within the marketing team and the company as a whole?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
• Prepare a portfolio showcasing your best work, with a focus on B2B SaaS content marketing examples.
• Be ready to discuss your approach to content strategy, project management, and mental health trends during the interview process.
• Follow up with the hiring manager, Girish, one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.