📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Qualia
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time (Remote OK)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy to drive pipeline growth
- Managing and producing multimedia content for key marketing campaigns and major events
- Collaborating cross-functionally with various teams to produce compelling content
- Analyzing content performance and optimizing opportunities
- Improving communication quality and consistency across the company
ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation. The ideal candidate will be comfortable managing projects while also producing high-quality content.
📋 Key Responsibilities
✅ Build and execute a content strategy and calendar aligned with marketing objectives and pipeline goals
✅ Partner with cross-functional teams to produce engaging content for various channels
✅ Write and edit content for scripts, eGuides, social media, landing pages, and other channels
✅ Analyze content performance and identify optimization opportunities
✅ Collaborate with stakeholders to enhance written and verbal communication across the company
ASSUMPTION: This role involves a mix of strategic planning, content creation, and performance analysis. Strong organizational skills and the ability to manage multiple projects are essential.
🎯 Required Qualifications
Education: Degree in a writing-intensive field, such as journalism or communications
Experience: 4+ years of experience in B2B marketing, preferably for a SaaS or fintech business
Required Skills:
- Proven writing and editing skills with a strong portfolio
- Experience in content strategy and analytics
- Ability to meet quick deadlines and prioritize tasks
- Strong collaboration skills with various teams
- Familiarity with commonly used style guides
Preferred Skills:
- Experience in real estate or mortgage technology
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in real estate or mortgage technology may be beneficial but is not required. Fluency in additional languages could be an asset for reaching a diverse audience.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Content Marketing Manager with 4+ years of experience in Austin, Texas)
Benefits:
- Comprehensive Health Plans
- 401k Program
- Commuter Benefits
- Professional Development
- Parental Leave
- Flexible Time Off Policy
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the company's provided information.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (Proptech)
Company Size: 201-500 employees (Medium-sized company offering growth opportunities and a well-defined structure)
Founded: 2015 (Established company with a history of growth and success)
Company Description:
- Qualia is a leading B2B real estate technology company transforming the home buying and selling experience
- Offers a digital closing platform for real estate transactions, connecting homebuyers, sellers, lenders, title and escrow agents, and real estate agents
- Processes millions of consumer transactions annually through its business customers across the country
Company Specialties:
- Title closing software
- Escrow software
- Real estate closing
- Digital mortgage
- Digital closing
- Electronic signatures
- Title automation
- Notary
- Mortgage closing
- Loan software
- Title and escrow education
- Accounting
- Compliance
- Mortgage management
- Remote real estate closings
- Home purchase software
- Refinance software
- Eclosing
- Cybersecurity
- Mortgage lender software
- Settlement software
Company Website: http://www.qualia.com
ASSUMPTION: Qualia is a well-established company in the proptech industry, offering a range of products and services for real estate professionals and consumers.
📊 Role Analysis
Career Level: Mid-level to senior (Based on required experience and responsibilities)
Reporting Structure: This role reports directly to the VP of Marketing (Based on the company's organizational structure)
Work Arrangement: Full-time with remote work flexibility
Growth Opportunities:
- Potential career progression into senior or management roles within the marketing department
- Broad exposure to various aspects of marketing and content creation
- Opportunities to work on high-impact campaigns and projects
ASSUMPTION: This role offers growth opportunities within the marketing department and exposure to various aspects of content marketing and strategy.
🌍 Location & Work Environment
Office Type: Hybrid (Based on the company's remote work policy)
Office Location(s): Austin, Texas (with remote work flexibility)
Geographic Context:
- Austin, Texas is a vibrant city with a thriving tech industry and a high quality of life
- The city offers a mix of urban and suburban living options
- Austin has a humid subtropical climate with mild winters and hot summers
Work Schedule: Standard business hours with flexible scheduling
ASSUMPTION: The work environment is hybrid, with the option to work remotely. Austin, Texas, offers a high quality of life and a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Content assessment or test project
- Interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of your writing samples, demonstrating your range and versatility
- Prepare for content-related questions and be ready to discuss your approach to content strategy and analytics
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
ATS Keywords: Content Strategy, B2B Marketing, Storytelling, Writing, Editing, Multimedia Production, Collaboration, Analytics, Communication, Project Management
ASSUMPTION: The interview process may include a content assessment or test project to evaluate the candidate's writing and editing skills, as well as their ability to develop a content strategy.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
- Analytics tools (e.g., Google Analytics, SEMrush)
- Multimedia production tools (e.g., Adobe Creative Suite, iMovie)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Innovative
- Collaborative
- Customer-focused
- Data-driven
Work Style:
- Self-motivated and organized
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Creative and strategic thinker
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you enjoy collaborating with cross-functional teams to produce engaging content?
- Are you skilled at analyzing data and using insights to inform content strategy?
ASSUMPTION: Qualia values candidates who are mission-driven, innovative, and collaborative, with strong communication and data-driven skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic planning with hands-on content creation
- Adapting to a fast-paced, dynamic work environment
- Working remotely and maintaining productivity
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges are common for a role that requires a mix of strategic planning, content creation, and performance analysis, as well as remote work flexibility.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Marketing Manager: The Content Marketing Manager role is more specialized and focused on content creation and strategy, while the Marketing Manager role oversees all aspects of marketing, including content, campaigns, and team management
- Content Marketing Manager vs. Copywriter: The Content Marketing Manager role involves strategic planning and project management, while the Copywriter role focuses primarily on writing and editing content
- Content Marketing Manager vs. Content Strategist: The Content Marketing Manager role involves both strategy and execution, while the Content Strategist role focuses solely on developing and implementing content strategies
ASSUMPTION: These comparisons highlight the unique aspects of the Content Marketing Manager role and how it differs from related positions in marketing and content creation.
📝 Sample Projects
- Developing a content strategy for a major product launch
- Creating a series of blog posts and eGuides to educate real estate professionals on industry trends and best practices
- Managing a webinar series featuring industry experts and thought leaders
- Producing a video series showcasing customer success stories and testimonials
ASSUMPTION: These sample projects demonstrate the range of content marketing activities and responsibilities for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions help candidates better understand the role's priorities, the company's marketing strategy, and the team's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of your writing samples, demonstrating your range and versatility
- Prepare for content-related questions and be ready to discuss your approach to content strategy and analytics
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
