📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Upland Software
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing campaigns to drive leads and subscribers
- Optimizing content for SEO to generate traffic and improve online visibility
- Editing and refining content created by others to ensure high-quality output
- Collaborating with cross-functional teams to create innovative content ideas
- Analyzing campaign performance and communicating business results
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving measurable results through engaging content.
📋 Key Responsibilities
✅ Create and execute content marketing campaigns to drive leads and subscribers
✅ Optimize content for SEO to generate traffic and improve online visibility
✅ Edit and refine content created by others to ensure high-quality output
✅ Collaborate with cross-functional teams to create innovative content ideas
✅ Analyze campaign performance and communicate business results
✅ Monitor and manage a group mailbox to gather, document, and analyze customer feedback
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, with a strong emphasis on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 3-4 years of experience in direct B2B digital content development strategies
Required Skills:
- Proven track record of producing engaging B2B content
- Strong SEO knowledge and experience
- Excellent writing and editing skills
- Ability to communicate and collaborate effectively with cross-functional teams
- Strong project management skills
- Familiarity with CRM systems and/or online content management systems
Preferred Skills:
- Bachelor’s degree in English, Journalism, or a related field
- Experience with WordPress, Weebly, and/or Joomla!
- Knowledge of digital marketing tactics, including email marketing and web analytics
- Self-driven working style and ability to juggle multiple projects at a time
ASSUMPTION: Candidates with a strong writing portfolio and relevant work experience in B2B content marketing will be given preference.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Content Marketing Manager with 3-4 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Upland Software operates in the Software Development industry, focusing on cloud-based tools for digital transformation. The company offers a wide range of products, including digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more.
Company Size: Upland Software has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Upland Software was founded in 2010 and has since grown to become a leader in cloud-based tools for digital transformation, with a strong focus on AI capabilities.
Company Description:
- Upland Software offers a suite of cloud-based software products that help businesses increase revenue, reduce costs, and deliver immediate value
- The company's products cover a wide range of areas, including digital marketing, knowledge management, contact center service, sales productivity, and content lifecycle automation
- Upland Software is committed to helping businesses achieve outcomes that matter through its powerful cloud products
Company Specialties:
- Knowledge Management
- Contact Center Productivity
- Cloud Fax
- Account-Based Selling
- Digital Marketing
- Sales Enablement
- Enterprise Search
- RFP Response Automation
- Project and IT Management
- Email and SMS Automation
- Content Workflow Automation
- Digital Transformation
- AI
Company Website: www.uplandsoftware.com
ASSUMPTION: Upland Software's diverse product offerings and commitment to digital transformation provide a dynamic and innovative work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in B2B content marketing.
Reporting Structure: The Content Marketing Manager will report directly to the Marketing Director and may oversee junior content marketing specialists or interns.
Work Arrangement: This role is remote-friendly, with the option to work from home or in the office. The work arrangement may include a hybrid model, with a mix of on-site and remote work.
Growth Opportunities:
- Advancement to a Senior Content Marketing Manager or Marketing Director role
- Expansion into related fields, such as SEO management or digital marketing strategy
- Opportunities to lead cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Upland Software has a hybrid work environment, with both on-site and remote work options available.
Office Location(s): 401 Congress Ave, Austin, Texas 78701, US
Geographic Context:
- The United States offers a large and diverse job market for content marketing professionals
- The remote-friendly work arrangement provides flexibility and the opportunity to work from various locations
- The company's headquarters in Austin, Texas, offers a vibrant and growing tech industry
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work and potential adjustments for different time zones.
ASSUMPTION: The remote-friendly work arrangement and flexible scheduling options cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other marketing team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and experience
- Campaign planning and execution
- Collaboration and communication skills
- Data analysis and reporting
Application Tips:
- Highlight relevant B2B content marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Upland Software's products and market position
- Prepare examples of your best B2B content marketing work to showcase during the interview
- Research Upland Software's products and competitors to showcase your industry knowledge
ATS Keywords: B2B content marketing, SEO, lead generation, campaign development, editing, collaboration, data analysis, digital marketing, CRM, content management systems
ASSUMPTION: Upland Software's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Weebly, Joomla!)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Accountability
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in B2B content marketing?
- Can you provide an example of a time when you had to adapt your content strategy based on data or feedback?
- How do you approach collaborating with cross-functional teams to develop innovative content ideas?
ASSUMPTION: Upland Software values candidates who are passionate about innovation, customer focus, and collaboration, and who can thrive in a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest trends and best practices in B2B content marketing and SEO
- Balancing creativity and data-driven decision making
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the company's products, services, or market position
ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and a willingness to adapt and pivot as needed.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a strong focus on SEO and lead generation
- Upland Software's diverse product offerings provide a unique opportunity to work on a wide range of content marketing campaigns
- Career progression may involve moving into a senior content marketing role or expanding into related fields, such as SEO management or digital marketing strategy
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and continuous improvement, with a strong focus on driving measurable results through engaging content.
📝 Sample Projects
- Developing and executing a content marketing campaign to drive leads and subscribers for a new product launch
- Optimizing a series of blog posts for SEO to improve organic traffic and engagement
- Editing and refining a white paper to ensure high-quality output and alignment with the company's brand voice and messaging
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Content Marketing Manager role at Upland Software.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how this role fits into it?
- How does Upland Software approach collaboration and communication between marketing and other departments?
- What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
- How does Upland Software support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of content marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's content marketing strategy and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B content marketing experience and achievements
- Prepare examples of your best B2B content marketing work to showcase during the interview
- Research Upland Software's products and competitors to demonstrate your industry knowledge
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
