Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Pontera

🔹 Location: New York, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing full-funnel content campaigns
• Creating compelling copy for various channels and formats
• Collaborating with cross-functional teams to drive brand awareness and lead generation
• Monitoring and optimizing content performance using analytics tools
• Growing as a mentor in copyediting and improving writing skills across the team

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on driving results through engaging content.

📋 Key Responsibilities

✅ Plan and prepare long-form content campaigns, including white papers, research reports, ebooks, etc.

✅ Draft email and ad copy, FAQs, guides, and more for marketing campaigns

✅ Execute content strategies that drive engagement, brand awareness, and lead generation across multiple channels

✅ Prepare thought leadership content for executive social channels, blogs, op-eds, and more

✅ Generate a repository of on-brand content for the website and digital campaigns

✅ Work closely with the graphic designer to ensure visually appealing and optimized content

✅ Gather feedback from stakeholders and exercise flexibility in incorporating feedback

✅ Monitor content performance using analytics tools and adjust strategies based on data-driven insights

✅ Stay abreast of industry trends and sales conversations to improve content quality and relevance

ASSUMPTION: This role requires a high degree of flexibility and adaptability, as well as strong communication and collaboration skills to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field

Experience: 4+ years of experience in content creation for financial services/products

Required Skills:

• Excellent organizational and interpersonal skills
• Stellar writing skills with the ability to synthesize complex information
• Expertise in soliciting, embracing, and incorporating feedback on work
• Strong drive to become a subject matter expert
• Thorough understanding of content marketing performance analysis, KPIs, and ROI
• At least a basic understanding of keyword strategy and SEO
• Ability to think strategically and use data to craft compelling narratives
• Experience writing for various formats and channels, including blog, website, digital and offline ads, long-form research/white papers, infographics

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Familiarity with content management systems (e.g., WordPress, Drupal)
• Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is expected for this role.

💰 Compensation & Benefits

Salary Range: $130,000 to $150,000 annually

Benefits:

• Equity
• Healthcare
• Retirement (401k with employer match and access to a retirement advisor)
• Family Benefits (paid parental leave and reimbursement program for family planning services)
• Professional Development (sponsored learning and development program)
• Food Perks (fully stocked kitchen and lunch reimbursement program)
• Work Flexibility (hybrid office work model and generous PTO)

Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (in-office Tues/Weds/Thurs and WFH Mon/Fri)

ASSUMPTION: The salary range provided is based on industry standards for a Content Marketing Manager with 4-10 years of experience in the financial services industry and is located in New York, NY.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, specifically focused on retirement planning and financial advisory services

Company Size: 201-500 employees, which means a mid-sized company with established processes but still offering growth opportunities

Founded: 2012, with over a decade of experience in the industry

Company Description:

• Pontera is a fintech company on a mission to help millions of Americans retire better by enabling financial advisors to securely and compliantly manage their clients' 401(k)s, 403(b)s, and other workplace-sponsored retirement plan accounts
• The platform is designed to work across many account types and seamlessly integrate with existing portfolio management tools to help advisors improve their clients' financial outcomes
• Founded in 2012, Pontera is headquartered in New York City and has a strong focus on innovation and growth

Company Specialties:

• Personal Finance
• Held Away Accounts
• 401(k)
• Asset Management
• Order Management System
• Financial Advisory
• Financial Wellness
• Retirement
• Wealth Tech
• Wealth Management
• FinTech
• Advisor Tech
• Financial Planning
• defined contribution
• asset location
• nyc
• and startup

Company Website: https://www.pontera.com

ASSUMPTION: Pontera's focus on retirement planning and financial advisory services requires a strong understanding of the financial industry and its regulations.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's content marketing efforts

Reporting Structure: This role reports directly to the Head of Brand and collaborates with various stakeholders within the marketing department, as well as other teams such as design and content strategy

Work Arrangement: Hybrid, with a flexible work-from-home policy and an in-office requirement of three days per week

Growth Opportunities:

• As Pontera continues to grow, there may be opportunities for the Content Marketing Manager to take on more responsibilities or lead a team
• The company offers a sponsored learning and development program, allowing employees to grow their skills and advance their careers
• Pontera's focus on innovation and growth means that there are always new projects and initiatives to get involved in

ASSUMPTION: Given Pontera's size and growth trajectory, this role offers significant opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern and collaborative workspace in New York City

Office Location(s): 111 W 33rd St, New York, NY 10120, US

Geographic Context:

• New York City is a major financial hub, with a vibrant and diverse culture
• The office is conveniently located in Midtown Manhattan, close to public transportation and various amenities
• Pontera's location allows for easy collaboration with financial industry partners and clients

Work Schedule: Full-time, with a hybrid work arrangement (in-office Tues/Weds/Thurs and WFH Mon/Fri)

ASSUMPTION: While Pontera offers a hybrid work arrangement, the in-office requirement of three days per week allows for better collaboration and integration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Brand
• Background check and offer extension

Key Assessment Areas:

• Writing and content creation skills
• Understanding of content marketing strategies and best practices
• Ability to work collaboratively with cross-functional teams
• Problem-solving and adaptability
• Alignment with Pontera's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and content creation work, demonstrating your ability to create engaging and effective content
• Demonstrate your understanding of Pontera's mission and how your skills and experience make you a strong fit for the role
• Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company

ATS Keywords: Content Marketing, Financial Services, Writing, SEO, Marketing Strategy, Campaign Management, Collaboration, Stakeholder Management, Thought Leadership, Long-Form Content, White Papers, Ebooks, Analytics, KPIs, ROI

ASSUMPTION: Pontera's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging and effective content and collaborate with cross-functional teams.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centric: Pontera is focused on helping financial advisors better serve their clients
• Innovative: The company is committed to continuous improvement and staying at the forefront of the financial technology industry
• Collaborative: Pontera values teamwork and cross-functional collaboration to drive success
• Accountable: The company holds itself to high standards and takes responsibility for its actions and outcomes

Work Style:

• Pontera's work style is fast-paced and dynamic, with a focus on growth and innovation
• The company values autonomy and empowers employees to take ownership of their work and make decisions
• Pontera's culture is collaborative and supportive, with a strong emphasis on teamwork and communication

Self-Assessment Questions:

• Do you share Pontera's commitment to helping financial advisors better serve their clients?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on growth and innovation?
• Do you thrive in a collaborative and supportive work environment, with a strong emphasis on teamwork and communication?

ASSUMPTION: Pontera's culture is built on a people-first principle, with a strong focus on collaboration, innovation, and continuous improvement.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Pontera's focus on innovation and growth means that the role may evolve and change over time, requiring adaptability and flexibility
• The financial services industry is complex and regulated, requiring a strong understanding of the industry and its regulations
• The role may require occasional travel for industry events and conferences

ASSUMPTION: While Pontera offers a dynamic and challenging work environment, the company's focus on growth and innovation also presents significant opportunities for career growth and development.

📈 Similar Roles Comparison

• Content Marketing Manager (Pontera) vs. Content Marketing Specialist (Financial Services Firm): The Pontera role requires more strategic thinking and tactical execution, with a broader scope of responsibilities and a higher level of autonomy
• Content Marketing Manager (Pontera) vs. Content Marketing Manager (Tech Company): The Pontera role is focused on the financial services industry, with a unique set of regulations and complexities
• Content Marketing Manager (Pontera) vs. Senior Content Marketing Manager (Financial Services Firm): The Pontera role offers significant opportunities for career growth and development, with the potential to take on more responsibilities or lead a team

ASSUMPTION: While the Content Marketing Manager role at Pontera shares similarities with other content marketing roles, its focus on the financial services industry and unique set of responsibilities make it a distinct opportunity.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for Pontera's 401(k) and 403(b) retirement plan offerings
• Creating a series of white papers and research reports on retirement planning trends and best practices
• Launching a thought leadership campaign for Pontera's executive team, positioning them as industry experts and thought leaders

ASSUMPTION: These sample projects are designed to highlight the strategic and tactical aspects of the Content Marketing Manager role at Pontera.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing campaigns that the Content Marketing Manager will be responsible for planning and executing?
• How does the Content Marketing Manager collaborate with other teams, such as design and content strategy, to create engaging and effective content?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Pontera support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the Content Marketing Manager in this role, and how can the successful candidate overcome them?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your writing and content creation abilities
• Prepare examples of your writing and content creation work, demonstrating your ability to create engaging and effective content
• Demonstrate your understanding of Pontera's mission and how your skills and experience make you a strong fit for the role
• Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.