Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: EisnerAmper

🔹 Location: Iselin, New Jersey, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with on-site flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to support business growth
• Creating high-quality, engaging content for various channels and audiences
• Collaborating with cross-functional teams to ensure consistent messaging and branding
• Monitoring content performance and adjusting strategies based on data insights
• Managing projects and teams to meet deadlines and milestones

ASSUMPTION: This role requires a strong understanding of content marketing principles, SEO best practices, and digital marketing strategies. The ideal candidate will have experience in a similar role and be comfortable working independently and in a team environment.

📋 Key Responsibilities

✅ Develop and execute content marketing strategies that align with business objectives

✅ Create engaging and high-quality content for paid and owned channels, including articles, eBooks, whitepapers, case studies, collateral, landing page copy, ad copy, emails, podcasts, and video scripts

✅ Collaborate with marketing colleagues and other departments to publish and promote content

✅ Develop and execute industry and service-line-specific content plans and distribution strategies

✅ Identify content gaps and opportunities, and maintain messaging consistency across all content

✅ Monitor content performance and adjust strategies based on data insights

✅ Maintain a strong understanding of SEO and use SEO briefs to optimize content for discoverability and rankings

✅ Work independently and within a team on special non-recurring and ongoing projects

✅ Update and maintain marketing materials, including brochures and presentations

✅ Manage projects to ensure all milestones and deadlines are met

✅ Collaborate closely with operations, technical, and service area subject matter experts to gather information for content development

✅ Translate and communicate technical material and concepts into content accessible to audiences with mixed levels of expertise

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines. The ideal candidate will be a self-starter with excellent communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, or a related field

Experience: 5+ years of content marketing experience

Required Skills:

• Excellent writing, editing, and proofreading skills across a variety of formats
• Strong understanding of content marketing principles, SEO best practices, and digital marketing strategies
• Excellent project management and organizational skills
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong knowledge of market research techniques and databases
• Ability to translate technical materials into accessible content

Preferred Skills:

• Knowledge of accounting, tax, consulting, or other professional services
• Experience using project management software (i.e., Monday.com)
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have experience in content marketing and a strong understanding of SEO and digital marketing strategies. They will be comfortable working independently and in a team environment, with excellent communication and organizational skills.

💰 Compensation & Benefits

Salary Range: $85,000 - $150,000 per year (varies by location and experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Flexible work arrangements
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager role. Actual compensation will be determined based on experience and other factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: EisnerAmper is a leading accounting, tax, and business advisory firm, serving clients across various industries and sectors.

Company Size: EisnerAmper has approximately 4,500 employees across the world, making it one of the largest firms in its industry.

Founded: EisnerAmper was founded in 1990 and has since grown to become a global organization with offices in multiple countries.

Company Description:

• EisnerAmper is committed to providing exceptional client service and helping clients achieve their business goals
• The firm offers a wide range of services, including accounting, tax, audit, and advisory services
• EisnerAmper is known for its innovative approach to client service and its commitment to staying at the forefront of industry trends and best practices

Company Specialties:

• Accounting and auditing services
• Tax planning and compliance
• Business advisory and consulting services
• Industry-specific solutions

Company Website: http://www.eisneramper.com

ASSUMPTION: EisnerAmper is a well-established and respected firm in its industry, with a strong reputation for client service and innovation. The company offers a wide range of services and caters to clients of all sizes, from small businesses to large corporations.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: The Content Marketing Manager will report directly to the Director of Marketing or a similar role.

Work Arrangement: This role is remote with on-site flexibility. The ideal candidate will be comfortable working independently and in a team environment.

Growth Opportunities:

• Advancement to a senior or director-level role within the marketing department
• Transition to a related role within the firm, such as a specialist or manager position in a specific service line or industry
• Career development opportunities, including training and mentorship programs

ASSUMPTION: The Content Marketing Manager role offers significant growth potential within the marketing department and the firm as a whole. EisnerAmper values internal promotions and provides opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: EisnerAmper has multiple office locations worldwide, with the main headquarters in New York, NY. This role is remote with on-site flexibility, allowing for work from home or at any EisnerAmper office location.

Office Location(s): Iselin, New Jersey, United States (with remote flexibility)

Geographic Context:

• Iselin, New Jersey, is a suburb of New York City, offering a mix of urban and suburban living
• The area is known for its diverse communities, high-quality schools, and convenient access to major transportation networks
• Iselin is home to several corporate headquarters and offers a variety of dining, entertainment, and shopping options

Work Schedule: Full-time, with flexible work arrangements available

ASSUMPTION: The remote nature of this role allows for a flexible work-life balance, with the option to work from home or at any EisnerAmper office location. The ideal candidate will be comfortable working independently and in a team environment, with strong communication and organizational skills.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• In-person or virtual final interview with key stakeholders
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Understanding of content marketing principles and SEO best practices
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with EisnerAmper's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your writing and editing skills in your application materials
• Demonstrate your understanding of content marketing principles and SEO best practices in your interview responses
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research EisnerAmper's company culture and values, and be prepared to discuss how your personal values align with the firm's

ATS Keywords: Content Marketing, SEO, Digital Marketing, Project Management, Writing, Editing, Proofreading, Marketing Strategy, Branding, Collaboration, Teamwork, Communication, Technical Translation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and editing skills, understanding of content marketing principles and SEO best practices, and cultural fit with EisnerAmper's values and mission. The ideal candidate will have a strong portfolio of relevant work samples and be able to demonstrate their skills and experience effectively.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or Drupal
• Marketing automation platforms (MAPs) such as HubSpot or Marketo
• Search engine optimization (SEO) tools such as Google Search Console or SEMrush
• Project management software such as Monday.com or Asana
• Design tools such as Adobe Creative Suite or Canva
• Video editing software such as Adobe Premiere Pro or iMovie
• Audio editing software such as Audacity or GarageBand

ASSUMPTION: The ideal candidate will have experience with a variety of content marketing tools and technologies, and be comfortable learning new platforms as needed. Familiarity with industry-standard tools and software is preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Respect
• Teamwork
• Innovation
• Client focus

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving business objectives
• Adaptable and comfortable with change
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do your personal values align with EisnerAmper's core values of integrity, expertise, respect, teamwork, innovation, and client focus?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• Can you provide an example of a successful content marketing campaign you've led or contributed to? What was your role, and what were the results?

ASSUMPTION: EisnerAmper values candidates who are a strong cultural fit with the firm's values and mission. The ideal candidate will be able to demonstrate their alignment with EisnerAmper's core values and provide examples of their ability to work effectively in a collaborative and results-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders to gather information and ensure consistent messaging
• Keeping up with industry trends and best practices in content marketing and SEO
• Adapting to changes in the firm's strategic goals and priorities
• Balancing the need for creativity and innovation with the requirement for consistent branding and messaging

ASSUMPTION: The Content Marketing Manager role can be challenging at times, requiring strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines. The ideal candidate will be comfortable working in a fast-paced and dynamic environment, and be able to adapt to changes as needed.

📈 Similar Roles Comparison

• Content Marketing Specialist: Focuses on executing content marketing strategies and tactics, with less emphasis on strategic planning and management
• Digital Marketing Manager: Oversees all digital marketing channels and strategies, including content marketing, social media, SEO, and paid advertising
• Content Strategist: Develops and implements content strategies that align with business objectives, with less emphasis on day-to-day content creation and management

ASSUMPTION: The Content Marketing Manager role is distinct from related positions in its focus on strategic planning, execution, and management of content marketing efforts. The ideal candidate will have experience in content marketing and be comfortable working independently and in a team environment.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new service line or industry vertical
• Creating a series of blog posts, whitepapers, and case studies to showcase the firm's expertise in a specific area
• Managing a team to produce a quarterly magazine or other long-form content piece
• Collaborating with designers and developers to create engaging and user-friendly landing pages and other digital assets

ASSUMPTION: The Content Marketing Manager role offers a variety of project types and opportunities for growth and development. The ideal candidate will be comfortable working on a range of projects and be able to adapt to changes in priorities and scope as needed.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for the firm, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does EisnerAmper support the professional development and growth of its marketing team members?
• What is the team structure and dynamic within the marketing department, and how does this role fit into it?

ASSUMPTION: The interview process for this role will focus on assessing the candidate's skills, experience, and cultural fit with EisnerAmper's values and mission. The ideal candidate will be prepared to ask thoughtful questions about the role, the team, and the firm's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best work samples, showcasing your writing, editing, and project management skills
• Research EisnerAmper's company culture and values, and be prepared to discuss how your personal values align with the firm's
• Follow up with the hiring manager or HR representative within one week of submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.