📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Sword Health
🔹 Location: United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth marketing strategies to optimize enrollments
- Creating compelling content for various channels such as email, direct mail, webinars, and social media
- Collaborating with cross-functional teams to ensure campaign excellence
- Driving member engagement and program completion across key employers, clients, and health plans in the US
ASSUMPTION: This role requires a strong B2C writer with a deep understanding of B2C marketing nuances, particularly in email and direct mail channels. The ideal candidate will have a proven track record of driving customer acquisition in a B2C or B2B2C environment.
📋 Key Responsibilities
✅ Support copywriting & content creation for email and direct mail campaigns, collaborating with the Marketing Analyst and Head of Marketing to test and optimize across channels (e.g., subject lines, email and direct mail content, landing pages).
✅ Partner closely with CSMs for tier 1 clients and Customer Success to leverage top client opportunities for growth.
✅ Execute thematic campaigns, webinars, and social media content, as well as member and B2B newsletters.
✅ Lead the execution of member engagement and B2C acquisition campaigns across various channels to boost enrollments and enhance program outcomes.
✅ Ensure campaign excellence according to Sword’s standards through cross-functional collaboration with Design, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Clinical, and Operations teams.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure consistent messaging and successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of hands-on full-funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high-growth startup or top-tier consulting company or agency
Required Skills:
- Expertise in analytical tools including Looker and Google Sheets. Knowledge of statistical principles and test design. Mixpanel experience is a plus.
- Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external clients
- Self-motivated with a bias for action
- Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
- Positive, can-do attitude
- Creative and analytical thinker - constantly using data to identify new high-impact opportunities to test and drive Move enrollments
- Extremely proactive and adaptable to a fluid environment
- Track record producing a high volume of marketing campaigns and thrives in a fast-moving, high-growth environment
- Deep passion for solving problems in a fast-paced, startup environment
Preferred Skills:
- Experience in a B2C fitness or wellness platform
ASSUMPTION: While not required, experience in a B2C fitness or wellness platform would be beneficial for understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Content Marketing Manager with 2-5 years of experience in the US)
Benefits:
- Comprehensive health, dental, and vision insurance
- Life and AD&D insurance
- Financial advisory services
- Supplemental insurance benefits (accident, hospital, and critical illness)
- Health savings account
- Equity shares
- Discretionary PTO plan
- Parental leave
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is an estimate based on industry standards for a Content Marketing Manager with 2-5 years of experience in the US. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Sword Health operates in the digital health and software development industries, focusing on AI-powered physical therapy and pain management solutions.
Company Size: Sword Health has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Sword Health was founded in 2015, making it a well-established company in the digital health space.
Company Description:
- Sword Health is on a mission to free 2 billion people from pain by pioneering the field of AI Care.
- The company has developed the first platform to predict, prevent, and treat pain by starting with the expertise of world-class doctors of physical therapy and building an interactive AI experience to deliver care that members can use anywhere, anytime, under a clinician’s supervision.
- Sword Health is recognized as a Forbes Best Startup Employer in 2025, highlighting its focus on being a destination for the best and brightest talent.
Company Specialties:
- Digital Health
- Medical devices
- Machine learning
- Artificial Intelligence
- Physical therapy
- Virtual physical therapy
- Digital physical therapy
- FDA-listed device
- Biofeedback
- MSK (musculoskeletal)
- Telemedicine
Company Website: https://swordhealth.com/
ASSUMPTION: Sword Health's focus on AI Care and digital health solutions makes it an innovative and exciting place to work, with a strong emphasis on technology and data-driven decision-making.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in growth marketing, content creation, and customer acquisition.
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and collaborate closely with various teams, including Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Clinical, and Operations.
Work Arrangement: This role is remote-friendly, with flexible working hours and the option to work from anywhere in the United States.
Growth Opportunities:
- As Sword Health continues to grow, there will be opportunities for the Content Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole.
- The company's focus on innovation and technology creates ample opportunities for professional development and skill-building.
ASSUMPTION: The Content Marketing Manager's role is crucial for driving member engagement and program completion, making it an excellent opportunity for a motivated and creative professional to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from anywhere in the United States
Office Location(s): The company has offices in New York, NY; Draper, UT; Porto, Portugal; and the Bay Area, US. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States is the primary market for Sword Health's Move platform, making it an ideal location for a Content Marketing Manager focused on driving member enrollments and engagement.
- The company's remote-friendly work environment allows for greater flexibility and work-life balance.
Work Schedule: Full-time, with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: The remote-friendly work environment at Sword Health allows for a better work-life balance and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Take-home assignment or case study
- Final interview with the Head of Marketing and other relevant stakeholders
Key Assessment Areas:
- Writing and content creation skills
- Analytical and strategic thinking
- Collaboration and communication skills
- Cultural fit and alignment with Sword Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio or examples of your content creation and marketing efforts, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
ATS Keywords: Content creation, copywriting, email marketing, direct mail campaigns, data analysis, B2C marketing, customer acquisition, growth marketing, cross-functional collaboration, strategic thinking, creative problem-solving, analytical skills, proactive attitude, adaptability, communication skills, fitness or wellness experience
ASSUMPTION: Sword Health's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's success. Applicants should be prepared to demonstrate their expertise and passion for driving member engagement and program completion.
🛠️ Tools & Technologies
- Looker
- Google Sheets
- Mixpanel (preferred)
- Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
- Direct mail platforms (e.g., Phrasee, Persado, or similar)
ASSUMPTION: The Content Marketing Manager will be expected to have proficiency in relevant marketing and analytics tools to effectively execute campaigns and drive member engagement.
👔 Cultural Fit Considerations
Company Values:
- Do it for the patients
- Deliver more than expected
- One team, one dream
- Embrace change
- Act with integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Customer-focused and patient-centric
Self-Assessment Questions:
- How do you align with Sword Health's mission to free 2 billion people from pain, and how does this role contribute to that mission?
- How do you ensure that your content creation and marketing efforts are patient-centric and focused on driving meaningful engagement and outcomes?
- How do you approach collaboration and communication with cross-functional teams, and how do you ensure that your work aligns with the broader goals of the organization?
ASSUMPTION: Sword Health's company culture is focused on delivering exceptional patient care, embracing change, and working collaboratively to achieve common goals. Candidates should be prepared to demonstrate their alignment with these values and work styles during the interview process.
⚠️ Potential Challenges
- The fast-paced, startup environment at Sword Health may require candidates to be adaptable and comfortable with change
- The role may involve working with a diverse range of stakeholders, including clients, partners, and internal teams, which can present unique communication and collaboration challenges
- The remote-friendly work environment may require candidates to be self-motivated and able to manage their time effectively
- The need to balance multiple projects and priorities may present time management and organizational challenges
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on driving customer acquisition and member engagement through email and direct mail channels
- This role requires a strong understanding of B2C marketing nuances and a proven track record of driving customer acquisition in a B2C or B2B2C environment
- Career progression in this role may lead to opportunities in growth marketing, brand marketing, or other related fields within Sword Health or the broader digital health industry
ASSUMPTION: This role is well-suited for a creative and analytical professional with a strong background in B2C marketing and a passion for driving customer acquisition and engagement.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive member enrollments and activations for a key employer client
- Creating a series of engaging social media posts to promote a thematic campaign focused on pain management and prevention
- Collaborating with the Customer Success team to create a B2B newsletter that highlights the benefits of Sword Health's Move platform for employers and health plans
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available to the Content Marketing Manager at Sword Health.
❓ Key Questions to Ask During Interview
- How does this role contribute to Sword Health's overall mission and growth strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sword Health support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Content Marketing Manager in this role, and how can I best prepare to address them?
- How does Sword Health measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success for Sword Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your content creation and marketing efforts, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
