- Developing and managing a content calendar aligned to business objectives, buyer personas, and funnel stages, prioritizing top-of-funnel content.
- Creating and managing high-impact content end-to-end, including blogs, emails, whitepapers, case studies, landing pages, product one-pagers, and videos that convert.
- Partnering with demand generation and sales teams to ensure content supports campaign themes and GTM priorities.
- Building integrated content and email campaigns that drive awareness, lead generation, engagement, and increase lead conversion.
- Continuously measuring performance and optimizing content and campaigns, using data to refine formats, topics, and distribution channels with a focus on improving pipeline and conversion rates.
*ASSUMPTION:* The ideal candidate will have experience in B2B content marketing and be comfortable working in a fast-paced, innovative environment. They should also be familiar with content performance metrics and tools like Google Analytics and HubSpot.
📋 Key Responsibilities
🔹 Develop and manage a content calendar aligned to business objectives, buyer personas, and funnel stages, prioritizing top-of-funnel content that fuels demand generation campaigns.
🔹 Create and manage high-impact content end-to-end, including blogs, emails, whitepapers, case studies, landing pages, product one-pagers, and videos that convert, ensuring every piece of content drives measurable growth.
🔹 Partner with demand generation and sales teams to ensure content supports campaign themes and GTM priorities, collaborating to create conversion-optimized content.
🔹 Build integrated content and email campaigns that drive awareness, lead generation, engagement, and increase lead conversion, using data to refine formats, topics, and distribution channels.
🔹 Continuously measure performance and optimize content and campaigns, using data to refine formats, topics, and distribution channels with a focus on improving pipeline and conversion rates.
*ASSUMPTION:* The ideal candidate will have strong analytical skills and be comfortable using data to inform content strategy and optimization.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, Communications, or a related field.
🔹 Experience: 4-7 years of experience in B2B content marketing, with a proven track record of developing and executing successful content strategies.
🔹 Required Skills:
- Proven ability to develop content strategies and manage campaign execution across multiple channels.
- Strong writing, editing, and messaging skills with an editorial eye for detail and tone.
- Experience collaborating with demand generation and sales teams to create conversion-optimized content.
- Comfortable with content performance metrics and using tools like Google Analytics and HubSpot to track ROI.
- Familiarity with tools like HubSpot, Canva, and Webflow.
🔹 Preferred Skills:
- Experience in the energy or power markets.
- Familiarity with energy or power market trends and regulations.
*ASSUMPTION:* The ideal candidate will have a strong understanding of the energy or power markets and be able to create content that resonates with industry professionals.
💰 Compensation & Benefits
🔹 Salary Range: $90,000 - $120,000 per year (based on experience and location)
🔹 Benefits:
- Medical, dental, and vision insurance.
- Family planning benefits through Carrot, including IVF, adoption, and gender-affirming care.
- Competitive salary plus stock option package based on geographical location.
- Annual company retreat.
- Pre-tax commuter benefits plus CitiBike annual subscription.
- 401k with company match.
- Flexible PTO policy.
📊 Applicant Insights
Company Context
🔹 Industry: Data Infrastructure and Analytics
🔹 Company Size: 51-200 employees
🔹 Founded: 2017
🔹 Company Description: Amperon is a leading energy forecasting company, positioned at the intersection of energy data and AI. Founded in 2018, Amperon has become a trusted partner to power and utility companies, delivering demand, renewable generation, and price forecasts. With cutting-edge predictive analytics, seamless data integrations, and premium customer support, Amperon enables customers to enhance grid reliability and optimize asset performance. Committed to grid modernization, Amperon is the forecasting company of the energy transition.
🔹 Company Specialties: sustainability, energy, forecasting, machine learning, EV, and data analytics.
Role Analysis
🔹 Career Level: Mid-career to senior-level marketing professional.
🔹 Reporting Structure: Reports directly to the VP of Marketing and works closely with comms, sales, product marketing, SMEs, and customer success teams.
🔹 Work Arrangement: Remote solely, with an all-company event at least once a year for social interaction.
🔹 Growth Opportunities: Potential growth opportunities include leading a team, managing a larger budget, or expanding the content marketing function as the company grows.
*ASSUMPTION:* The ideal candidate will be comfortable working remotely and be a self-starter with strong time management skills.
🔹 Geographic Context: Houston, Texas, with a diverse and growing tech industry.
🔹 Work Schedule: Flexible hours with a focus on productivity and results.
*ASSUMPTION:* The ideal candidate will be comfortable working in a remote environment and be able to manage their time effectively.
💼 Interview & Application Insights
🔹 Typical Process:
1. Phone or video screen with the hiring manager (VP of Marketing).
2. In-depth content strategy discussion with the marketing team.
3. Final interview with the CEO or another senior leader.
🔹 Key Assessment Areas:
1. Content strategy and planning.
2. Writing and editing skills.
3. Collaboration and communication skills.
4. Analytical skills and data-driven decision-making.
5. Industry-specific knowledge.
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight relevant content marketing experience and skills.
2. Prepare for content strategy discussion questions and be ready to discuss your approach to content creation and optimization.
3. Research Amperon's industry and competitors to demonstrate your understanding of the energy market.
4. Practice your writing and editing skills to showcase your ability to create high-quality content.
🛠️ Tools & Technologies
🔹 HubSpot, Canva, Webflow, Google Analytics, WordPress, SEO tools, and industry-specific software.
👔 Cultural Fit Considerations
🔹 Company Values: Forecasting the energy transition, empowering customers, and driving innovation.
🔹 Work Style: Fast-paced, innovative, and collaborative, with a strong focus on data-driven decision-making and continuous improvement.
🔹 Self-Assessment Questions:
1. How do you align with Amperon's mission to forecast the energy transition and empower customers?
2. How do you approach working in a fast-paced, innovative environment, and what strategies do you use to manage your time and priorities?
3. How do you ensure that your content resonates with industry professionals, and what research methods do you use to understand your audience?
⚠️ Potential Challenges
🔹 Challenges Specific to This Role:
1. Balancing top-of-funnel content creation with demand generation campaign support.
2. Keeping up with industry trends and regulations in the energy market.
3. Collaborating effectively with remote teams and stakeholders.
🔹 Challenges Specific to Amperon:
1. Working in a fast-paced, growing startup environment.
2. Balancing remote work with occasional in-person team events.
3. Maintaining a strong company culture in a remote-first organization.
📈 Similar Roles Comparison
🔹 How This Role Differs from Related Positions:
1. Focus on top-of-funnel content creation and demand generation campaigns.
2. Collaboration with a wide range of teams, including sales, product marketing, and customer success.
3. Working in a fast-paced, innovative environment with a strong focus on data-driven decision-making.
🔹 Industry-Specific Context:
1. The energy market is dynamic and fast-paced, with constant changes in regulations and technology.
2. Amperon's focus on energy forecasting and predictive analytics sets it apart from traditional content marketing roles.
📝 Sample Projects
🔹 Sample Projects Specific to This Role:
1. Developing a content strategy for a new product launch, including blog posts, emails, and social media content.
2. Creating a whitepaper series to establish Amperon as a thought leader in energy forecasting and analytics.
3. Collaborating with the sales team to create case studies that highlight Amperon's success in driving customer growth and retention.
💡 Key Questions to Ask During the Interview
🔹 Questions Specific to Role Responsibilities:
1. How do you approach developing a content strategy for a new product or service?
2. Can you describe your experience working with sales and marketing teams to create conversion-optimized content?
3. How do you measure and optimize content performance, and what tools do you use to track ROI?
🔹 Questions Specific to Team Structure:
1. How does the content marketing team collaborate with other departments, such as sales and product marketing?
2. What is the typical content approval process, and how do you ensure content aligns with campaign themes and GTM priorities?
🔹 Questions Specific to Company Culture:
1. How does Amperon support work-life balance for remote employees?
2. What opportunities are there for professional growth and development within the content marketing team?
📌 Next Steps for Applicants
🔹 To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant content marketing experience and skills.
3. Prepare for content strategy discussion questions and be ready to discuss your approach to content creation and optimization.
4. Research Amperon's industry and competitors to demonstrate your understanding of the energy market.
5. Practice your writing and editing skills to showcase your ability to create high-quality content.
6. Follow up with the hiring manager (VP of Marketing) one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
