📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Port
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content marketing strategy
- Creating high-quality, engaging content for various channels
- Collaborating with cross-functional teams to ensure consistent messaging
- Optimizing content for SEO to improve organic search rankings
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strategic thinker with a strong understanding of content marketing principles and SEO best practices. The ideal candidate will have a passion for creating engaging content and a love for smart, snappy copy.
📋 Key Responsibilities
✅ Develop and implement a content marketing strategy to increase brand awareness, generate leads, and drive customer engagement
✅ Create high-quality, compelling content for various channels, including blog posts, articles, whitepapers, case studies, social media, email campaigns, and website content
✅ Conduct thorough research on industry-related topics to produce authoritative and informative content
✅ Collaborate with cross-functional teams, including marketing, product, sales, and design, to ensure consistent messaging and brand voice across all content
✅ Optimize content for SEO to improve organic search rankings and drive traffic to the website
✅ Manage content calendars and ensure timely delivery of all content projects
✅ Stay up-to-date with the latest trends and best practices in content marketing and the industry
ASSUMPTION: This role requires a strong understanding of content marketing principles and SEO best practices. The ideal candidate will have exceptional writing, editing, and proofreading skills, as well as excellent project management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 5+ years of proven experience as a Content Marketing Manager or similar role
Required Skills:
- Exceptional writing, editing, and proofreading skills
- Strong understanding of content marketing principles and SEO best practices
- Proficient in using content management systems (CMS) and marketing automation tools
- Excellent project management and organizational skills
- Ability to work both independently and collaboratively in a fast-paced environment
- Creative thinker with a strategic mindset
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with HTML and CSS
- Knowledge of the technology industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with HTML and CSS would be beneficial for this role. Additionally, knowledge of the technology industry would be a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level content marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
- Competitive vacation and sick leave policies
Working Hours: Full-time (40 hours per week, with flexible hours and the option to work remotely)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level content marketing role in the United States. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Port is a technology company specializing in urban logistics infrastructure, powered by its proprietary platform, Port OS. The company operates in the competitive and rapidly evolving technology industry.
Company Size: Port is a small company with 11-50 employees, which means applicants can expect a dynamic, agile work environment with ample opportunities for growth and impact.
Founded: Port was founded in 2019, making it a relatively young and innovative company in the technology space.
Company Description:
- Port is an open, flexible internal developer portal designed to streamline everything developers need to know to deliver software more productively and comply with organizational standards.
- The platform unifies and presents all of the tools in a company's platform, so developers can work efficiently with clear guidance along the golden paths established collaboratively with stakeholders like security, SREs, and management.
- Port is the only developer portal with the total flexibility to handle all customers' unique platforms and standards, without the cost and complexity of building from scratch.
Company Specialties:
- Urban logistics infrastructure
- Port OS platform
- Developer portal
Company Website: https://port.app
ASSUMPTION: Port's focus on urban logistics infrastructure and its proprietary Port OS platform sets it apart in the technology industry. Applicants should be prepared to work in a dynamic, innovative environment that prioritizes collaboration and adaptability.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced content marketing professionals looking to take on a strategic role in a growing company.
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including marketing, product, sales, and design.
Work Arrangement: This role is fully remote, with flexible work hours. Applicants should be comfortable working independently and collaborating with remote teams.
Growth Opportunities:
- As Port continues to grow, there may be opportunities for the Content Marketing Manager to take on additional responsibilities or lead a team.
- The company's focus on innovation and adaptability provides ample opportunities for professional development and growth.
ASSUMPTION: Given Port's small size and rapid growth, the Content Marketing Manager may have the opportunity to shape the role and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote. Port does not have a physical office, and employees are expected to work remotely.
Office Location(s): N/A
Geographic Context:
- The United States is a large and diverse country with varying time zones, climates, and cultures. Applicants should be comfortable working with team members across different regions and time zones.
- Port's remote work environment allows for greater flexibility and work-life balance, but it also requires strong self-motivation and time management skills.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Applicants should be comfortable working in a fully remote environment and be prepared to manage their time effectively and maintain strong communication with their team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Content marketing assessment or case study
- Final interview with the Head of Marketing
Key Assessment Areas:
- Writing and editing skills
- Understanding of content marketing principles and SEO best practices
- Project management and organizational skills
- Cultural fit and alignment with Port's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your writing and editing skills by submitting a writing sample or portfolio.
- Demonstrate your understanding of content marketing principles and SEO best practices in your application materials.
- Highlight any relevant experience or achievements in the technology industry.
ATS Keywords: Content Marketing, SEO, Writing, Editing, Project Management, Marketing Automation Tools, CMS, Strategic Mindset, Creative Thinking
ASSUMPTION: Port's application process may include assessments or case studies to evaluate candidates' skills and fit for the role. Applicants should be prepared to demonstrate their understanding of content marketing principles and SEO best practices throughout the application process.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress, HubSpot, or Marketo
- Marketing automation tools such as HubSpot, Marketo, or Pardot
- SEO tools such as SEMrush, Ahrefs, or Moz
- Project management tools such as Asana, Trello, or Jira
- Collaboration tools such as Slack, Microsoft Teams, or Google Workspace
ASSUMPTION: Applicants should be comfortable using a variety of content management, marketing automation, SEO, project management, and collaboration tools to streamline their work and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Port values creativity, adaptability, and a willingness to challenge the status quo.
- Collaboration: Port prioritizes teamwork, open communication, and a supportive work environment.
- Customer-centric: Port is committed to understanding and meeting the needs of its customers, both internal and external.
Work Style:
- Agile and adaptable: Port's small size and rapid growth require employees to be flexible and adaptable to change.
- Collaborative: Port values open communication and teamwork, both within and across departments.
- Customer-focused: Port prioritizes understanding and meeting the needs of its customers, both internal and external.
Self-Assessment Questions:
- Do you thrive in a dynamic, agile work environment that prioritizes innovation and adaptability?
- Are you comfortable working collaboratively with remote teams and across departments?
- Do you have a customer-centric mindset and a passion for creating engaging, impactful content that meets the needs of your audience?
ASSUMPTION: Port's small size, rapid growth, and focus on innovation and adaptability require employees to be agile, collaborative, and customer-focused. Applicants should assess their fit with these values and work styles before applying.
⚠️ Potential Challenges
- Working in a fully remote environment may present challenges in terms of communication, collaboration, and maintaining work-life balance.
- Port's small size and rapid growth may result in a fast-paced, sometimes chaotic work environment that requires employees to be adaptable and resilient.
- The technology industry is competitive and rapidly evolving, which may present challenges in terms of staying up-to-date with industry trends and best practices.
- Applicants should be prepared to work independently and take initiative in a dynamic, sometimes uncertain environment.
ASSUMPTION: Applicants should be aware of the potential challenges associated with working in a small, growing company in the competitive technology industry and be prepared to navigate these challenges with adaptability, resilience, and a customer-centric mindset.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Marketing Manager: The Content Marketing Manager role is more specialized and focused on creating and distributing engaging content, while the Marketing Manager role is broader and may include additional responsibilities such as market research, advertising, and event planning.
- Content Marketing Manager vs. Copywriter: The Content Marketing Manager role is more strategic and focused on developing and executing a comprehensive content marketing strategy, while the Copywriter role is more tactical and focused on creating compelling copy for various channels.
- Content Marketing Manager vs. SEO Specialist: The Content Marketing Manager role is broader and includes responsibilities such as creating and distributing engaging content, while the SEO Specialist role is more specialized and focused on optimizing content for search engines to improve organic search rankings.
ASSUMPTION: Applicants should consider the differences between the Content Marketing Manager role and similar roles in marketing, copywriting, and SEO to ensure they are applying for the role that best aligns with their skills, interests, and career goals.
📝 Sample Projects
- Developing and executing a content marketing strategy to increase brand awareness and drive customer engagement for a new product launch
- Creating a series of blog posts, whitepapers, and case studies to showcase the success of Port's platform in improving the developer experience for customers
- Optimizing content for SEO to improve organic search rankings and drive traffic to the Port website
ASSUMPTION: Applicants should be prepared to develop and execute strategic, engaging content marketing campaigns that align with Port's business goals and enhance its online presence.
❓ Key Questions to Ask During Interview
- How does Port differentiate itself in the competitive technology industry?
- What are the biggest challenges facing the Content Marketing team, and how can this role help address them?
- How does Port support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Port foster a customer-centric culture, and what steps are taken to ensure that content marketing efforts align with customer needs?
ASSUMPTION: Applicants should ask thoughtful, insightful questions during the interview process to demonstrate their interest in the role and their understanding of Port's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a writing sample or portfolio that showcases your writing and editing skills.
- Demonstrate your understanding of content marketing principles and SEO best practices in your application materials.
- Follow up with Port's HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
