📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Moveworks
🔹 Location: Mountain View, California
🔹 Job Type: Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (local to Bay Area)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling content to build brand awareness for Moveworks
- Developing high-quality content across multiple channels
- Collaborating with cross-functional teams to create content that supports strategic aims
- Monitoring and analyzing content performance to refine future strategies
ASSUMPTION: This role requires a strong understanding of AI and B2B technology to create accurate and engaging content for a technically inclined audience.
📋 Key Responsibilities
✅ Create engaging demand gen assets, from blog posts to ebooks, that educate and inform our audience
✅ Craft compelling content collaboratively across departments that positions Moveworks as a thought leader in the AI space
✅ Explore and experiment with new content formats to reach and resonate with our target audience
✅ Spearhead the full content lifecycle; ideate, write, edit, and publish high-caliber content
✅ Ensure content is polished, adheres to brand standards, and is produced smoothly from conception to publication
✅ Work directly with internal stakeholders to ensure the content meets the needs of our audience and supports our overarching strategic aims
✅ Promote interdepartmental collaboration with teams like Demand Generation, Sales, Product Marketing, and Customer Success
✅ Generate content that is both compelling and accurate for a technically inclined audience
✅ Coordinate with Design and Web Development teams to ensure content is visually appealing and digitally optimized
✅ Create engaging narratives that clearly convey Moveworks' distinct advantages, ensuring uniformity in our brand voice across all our content platforms
✅ Assist in monitoring and analyzing content performance and event materials, using data to refine and enhance future content strategies
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 3+ years of experience in content creation and marketing, preferably in B2B technology or SaaS industries
Required Skills:
- Proven track record of developing impactful content that drives demand generation and thought leadership initiatives
- Exceptional storytelling abilities, with a knack for simplifying complex concepts and capturing audience interest
- Strong team player with the ability to collaborate effectively across departments and levels of seniority
- Experience working closely with Sales and Marketing and Product Marketing teams to align content strategies with business goals
- Comfortable working with data to measure content performance and derive actionable insights
- Ability to identify trends and adjust content strategies accordingly to maximize impact
Preferred Skills:
- Previous experience working with high-tech startups or mid-sized SaaS companies
- Familiarity applying SEO best practices
- Familiarity with emerging content creation trends and technologies
- Experience with Adobe Experience Manager (AEM) for web production and Asana for project management
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $140,000 - $177,000 per year
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time (40 hours/week), with 2 days in the office per week
ASSUMPTION: The salary range provided is based on market data for similar roles in the Bay Area. Final offers may vary based on factors such as the candidate's experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI and conversational interfaces
Company Size: 501-1,000 employees (as of 2025)
Founded: 2016
Company Description:
- Moveworks is an AI Assistant that helps all employees find information, automate tasks, and be more productive
- It gives the entire workforce one interface to get answers and take action across every enterprise system
- Powered by a pioneering Reasoning Engine paired with an Agentic Automation Engine, Moveworks understands queries and builds intelligent plans to fulfill them
Company Specialties:
- AI and conversational interfaces
- Employee productivity and support
- Enterprise system integration
Company Website: moveworks.ai
ASSUMPTION: Moveworks is a rapidly growing startup with a strong focus on innovation and employee success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Content Marketing
Work Arrangement: Hybrid, with 2 days in the office per week
Growth Opportunities:
- Potential to grow into a senior role or management position as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of content marketing
- Chance to learn and develop skills in AI and B2B technology
ASSUMPTION: This role offers significant growth potential as Moveworks continues to expand and gain market share.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1400 Terra Bella Ave, Mountain View, California 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering ample opportunities for professional growth and networking
- The Bay Area has a diverse and vibrant culture, with numerous attractions and amenities
- The cost of living in the Bay Area is high, but Moveworks offers competitive compensation and benefits to offset this
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: While the cost of living in the Bay Area is high, the region's vibrant tech industry and cultural offerings make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth content assessment and interview with the content team
- Final interview with the Director of Content Marketing
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of AI and B2B technology
- Cultural fit and collaboration skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your content creation and marketing work, demonstrating your ability to create engaging and informative pieces
- Showcase your understanding of AI and B2B technology in your application materials
ATS Keywords: Content Marketing, AI, B2B, Demand Generation, Thought Leadership, Storytelling, Collaboration, SEO, Data Analysis, Project Management, Creative Writing, Brand Messaging, Content Strategy, Technical Writing, Content Performance Monitoring, Interdepartmental Collaboration, Content Lifecycle Management, Emerging Technologies
ASSUMPTION: Moveworks uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM) for web production
- Asana for project management
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Content creation and editing tools (e.g., Google Docs, Microsoft Word, Grammarly)
ASSUMPTION: While Moveworks uses specific tools and technologies, candidates with experience in similar software and a willingness to learn new tools are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Moveworks values creativity, risk-taking, and continuous learning
- Collaboration: Moveworks fosters a culture of teamwork and open communication
- Customer-centricity: Moveworks prioritizes the needs and success of its customers
Work Style:
- Fast-paced and dynamic, with a focus on results and impact
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on using data to inform decision-making and improve performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you a strong collaborator, and do you enjoy working with diverse teams to achieve common goals?
- Are you comfortable using data to inform decision-making and improve performance, and do you have experience with data analysis tools?
ASSUMPTION: Moveworks values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The Bay Area has a high cost of living, which may be a barrier for some candidates
- Moveworks is a rapidly growing startup, which can present unique challenges and opportunities
- The role requires a strong understanding of AI and B2B technology, which may be a barrier for candidates without relevant experience or expertise
ASSUMPTION: While Moveworks offers numerous benefits and opportunities for growth, candidates should be aware of the unique challenges that come with working for a fast-growing startup in a high-cost-of-living area.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position requires a deeper understanding of AI and B2B technology
- Moveworks is a rapidly growing startup, offering more opportunities for growth and advancement than larger, more established companies
- This role is focused on thought leadership and demand generation, rather than brand awareness or customer retention
ASSUMPTION: While this role shares similarities with other content marketing positions, its focus on AI and B2B technology, as well as its growth potential, sets it apart.
📝 Sample Projects
- Creating a series of blog posts explaining complex AI concepts in an accessible and engaging way
- Developing an ebook that outlines the benefits of using AI to automate employee tasks and improve productivity
- Collaborating with the design team to create visually appealing infographics that illustrate the power of conversational AI
ASSUMPTION: These sample projects demonstrate the range of content creation and marketing tasks required for this role, as well as the opportunity to work collaboratively with other teams.
❓ Key Questions to Ask During Interview
- How does Moveworks differentiate itself from other AI and conversational interface providers?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
- How does Moveworks support the professional growth and development of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Moveworks measure the success of its content marketing efforts, and what metrics are most important to track?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the content marketing team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of AI and B2B technology
- Provide examples of your content creation and marketing work, demonstrating your ability to create engaging and informative pieces
- Prepare for your interviews by researching Moveworks and familiarizing yourself with the AI and conversational interface landscape
- Follow up with the hiring team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
