Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Doctor Care Anywhere

🔹 Location: London, United Kingdom

🔹 Job Type: Part-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (occasional travel to London office required)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for multiple channels to drive brand awareness, customer engagement, and investor relations.
• Collaborating with cross-functional teams to create content that supports sales enablement, customer education, and investor engagement.
• Developing high-quality, SEO-optimized content that improves search rankings and increases organic traffic.
• Managing multiple projects efficiently and meeting deadlines.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working with marketing automation tools and CMS platforms, with a preference for HubSpot.

📋 Key Responsibilities

✅ Write high-quality, engaging content including whitepapers, industry reports, ebooks, blogs, and healthcare insights to drive awareness, engagement, and investor confidence.

✅ Develop investor-focused content such as company news, quarterly reports, shareholder updates, and investment presentations.

✅ Create SEO-optimized blog posts to improve search rankings and increase organic traffic.

✅ Write customer-focused web content that enhances the online experience and drives conversion.

✅ Develop compelling copy for partner engagement and nurturing prospects.

✅ Create engaging healthcare insights and trend reports, making complex topics accessible to diverse audiences, including investors.

✅ Ensure content aligns with brand tone of voice—trustworthy, clear, and engaging.

✅ Collaborate with the investor relations team to craft messaging that effectively communicates company performance, strategy, and market positioning.

✅ Monitor content performance and suggest improvements based on insights and engagement metrics.

ASSUMPTION: The ideal candidate will have experience in content marketing, copywriting, or a related field, with a portfolio showcasing their work. They should also have experience creating content for B2B and B2C audiences, preferably in healthcare or lifestyle sectors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field.

Experience: 3-5 years in content marketing, copywriting, or a related field.

Required Skills:

• Excellent writing, editing, and storytelling skills.
• Ability to translate complex healthcare topics into clear, engaging, and accessible content.
• SEO knowledge and experience writing for digital channels.
• Strong organizational skills with the ability to manage multiple projects efficiently.
• Experience working with marketing automation tools, CMS platforms (HubSpot preferred).

Preferred Skills:

• Experience in investor relations content.
• Familiarity with healthcare or lifestyle sectors.

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £24,000 - £27,000 per annum, pro-rata (£40,000 - £45,000 FTE - 37.5 hours)

Benefits:

• Private Medical Insurance
• Doctor Care Anywhere subscription
• 25 Days Holiday + Bank Holidays
• Birthday Day Off
• Buy up to 5 days of additional annual leave
• Company Pension scheme
• Charity Days
• Enhanced Maternity and Paternity Pay
• Bike2Work Scheme
• UK Hybrid Working
• Development Opportunities

Working Hours: 22.5 hours per week (0.6FTE)

ASSUMPTION: The salary range provided is based on industry standards for a part-time Content Marketing Manager role in London. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices

Company Size: 501-1,000 employees

Founded: 2013

Company Description:

• Doctor Care Anywhere is a private healthcare company that provides people with a smart and easy way to manage their health.
• Their online platform allows clinicians to treat patients from home or the surgery, giving them the time and flexibility to be the healthcare professional they've always wanted to be.
• The company aims to improve people’s lives by making the highest quality healthcare instantly accessible to patients, wherever they are.

Company Specialties:

• Health
• Medicine
• Telemedicine
• Telehealth
• Wellness
• Apps
• Heathcare
• General Practice
• Heath Tracking
• and International Healthcare

Company Website: http://www.doctorcareanywhere.com

ASSUMPTION: Doctor Care Anywhere is a well-established company in the medical practices industry, with a strong focus on providing accessible healthcare services to patients.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing.

Work Arrangement: Hybrid (occasional travel to London office required)

Growth Opportunities:

• Potential career progression into senior marketing roles within the company.
• Opportunities to develop skills in investor relations content and healthcare marketing.
• Chance to work with a diverse range of teams and stakeholders, gaining valuable experience in cross-functional collaboration.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid (occasional travel to London office required)

Office Location(s): 13-15 Bouverie Street, 2nd Floor, London, England EC4Y 8DP, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving job market and numerous opportunities for personal and professional growth.
• The city is well-connected by public transportation, making it easy to commute to the office from various locations.
• London offers a wide range of cultural attractions, restaurants, and entertainment options, providing a high quality of life for residents.

Work Schedule: Flexible, with occasional travel to the London office required

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Writing and editing skills
• Understanding of healthcare and marketing industries
• Ability to manage multiple projects and meet deadlines
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Provide examples of your writing and editing work, demonstrating your ability to create engaging content for various audiences.
• Demonstrate your understanding of the healthcare industry and Doctor Care Anywhere's mission and values.

ATS Keywords: Content Marketing, Copywriting, SEO, B2B Marketing, B2C Marketing, Healthcare Knowledge, Project Management, Marketing Automation, CMS Platforms, Investor Relations, Storytelling, Editing, Engagement Metrics, Brand Narrative, Customer Education, Sales Enablement

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to demonstrate their fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot (preferred)
• SEO tools (e.g., SEMrush, Ahrefs)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with HubSpot and other marketing automation tools is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Agile and autonomous
• Results-driven
• Adaptable and flexible
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you have a passion for creating engaging content that drives brand awareness and customer engagement?
• Are you comfortable working in a hybrid environment, with occasional travel to the London office?
• Do you thrive in a fast-paced, dynamic work environment and enjoy collaborating with cross-functional teams?

ASSUMPTION: Doctor Care Anywhere values candidates who are patient-centric, innovative, collaborative, accountable, and respectful. They seek individuals who are agile, autonomous, results-driven, adaptable, and strong communicators.

⚠️ Potential Challenges

• Managing multiple projects and meeting deadlines in a fast-paced environment.
• Balancing remote work and in-office collaboration effectively.
• Adapting to the unique needs and preferences of diverse audiences, including investors, customers, and partners.
• Staying up-to-date with industry trends and best practices in content marketing and healthcare.

ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and adapt to the unique needs of the role and the company.

📈 Similar Roles Comparison

• This role differs from other content marketing positions in its focus on investor relations content and healthcare marketing.
• Doctor Care Anywhere's unique business model and mission set it apart from other companies in the medical practices industry.
• Career progression opportunities may vary depending on the company's growth and expansion plans.

ASSUMPTION: This role offers a unique opportunity to work in a growing, innovative company in the healthcare industry, with the potential for significant career growth and development.

📝 Sample Projects

• Developing a series of blog posts on the latest trends in telemedicine and telehealth.
• Creating a whitepaper on the benefits of Doctor Care Anywhere's services for corporate customers.
• Writing and designing an investor presentation to showcase the company's growth and achievements.

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Doctor Care Anywhere support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Doctor Care Anywhere measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your writing and editing work, demonstrating your ability to create engaging content for various audiences.
• Demonstrate your understanding of the healthcare industry and Doctor Care Anywhere's mission and values.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.