📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Wodify
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel content strategies
- Creating compelling content for an exciting and growing industry
- Leveraging AI tools to generate high-quality content efficiently
- Managing Wodify’s social media presence across multiple platforms
- Collaborating cross-functionally with sales, product, and leadership teams
- Staying up-to-date with the latest developments in fitness, marketing, and technology
ASSUMPTION: This role requires a strong understanding of content marketing principles and a willingness to adapt to new tools and trends in the industry.
📋 Key Responsibilities
✅ Input on content strategy: Work with the Director of Brand and Communications, Growth Marketing Manager, and Product Marketing Manager to continuously improve Wodify’s content strategy and planning.
✅ Create compelling content: Develop and execute multi-channel content strategies that reflect our brand voice and deliver clear, interesting, and accessible messaging for our SMB audience.
✅ Be an expert in leveraging AI as a partner: Use tools like ChatGPT and others to generate high-quality content efficiently, maintaining a strong editorial standard while streamlining the content creation process.
✅ Own social media: Manage Wodify’s presence across Instagram, LinkedIn, Facebook, and other channels. Craft and schedule company posts, engage our community, and help amplify the voices of our leadership within the fitness industry.
✅ Keep the website competitive: Take ownership of website content updates, ensuring all pages are SEO-optimized, user-friendly, and aligned with our messaging strategy.
✅ Use data to evaluate your work: Monitor and analyze performance metrics to continuously refine content for engagement, SEO, and lead generation.
✅ Collaborate cross-functionally: Work closely with sales, product, and leadership teams to support communications and integrated campaigns.
✅ Contribute beyond content: While content will be your core focus, you’ll also take an active role in broader marketing initiatives, ranging from event production support to creative brainstorms, campaign execution, and beyond.
✅ Stay on trend: Keep up with the latest developments in fitness, marketing, and technology to ensure our content remains fresh, relevant, and forward-looking.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field—or equivalent work experience.
Experience: 4+ years of experience in content marketing or digital marketing, including at least 2 years of content creation and management.
Required Skills:
- Strong portfolio of long-form and short-form content: ebooks, blogs, whitepapers, social media, case studies that have been written/created by you.
- Proven ability to work with AI tools to create meaningful, brand-aligned content.
- Excellent writing, editing, and storytelling skills with a strong eye for detail.
- Experience in fitness, CrossFit, boutique fitness, martial arts, or related industries
- Comfortable with tools like HubSpot, WordPress, Canva, Figma, and the Adobe Suite.
- SEO fluency and familiarity with content performance analytics.
Preferred Skills:
- Experience coaching or teaching fitness-related classes.
- Proactive, curious, and creative—you’re excited to take initiative and try new things.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
ASSUMPTION: Candidates with experience in the fitness industry and a strong portfolio of content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 yearly
Benefits:
- Medical, Vision and Dental Insurance plus company-paid disability and life insurance
- 401(k) plan and FSA
- Unlimited PTO
- Team, social and philanthropy events
- Gym/wellness reimbursement and commuter benefits
- Location-agnostic (remote, hybrid, and in-office friendly!)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a content marketing manager role with 4-5 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on gym management and fitness software
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2012, with a history of growth and expansion in the fitness software industry
Company Description:
- Wodify is a leading developer of fitness management tools that enable businesses to thrive
- Their software suite connects the world to the future of fitness with engaging performance tracking, dynamic event & competition planning, and comprehensive business management solutions
- Wodify has helped over two million members of 5000+ businesses in 100 countries get fitter, healthier, and happier
Company Specialties:
- Software development for gym management and fitness
- Customer service and support
- CrossFit, martial arts, and functional fitness
- Events management and heart rate training
Company Website: http://www.wodify.com
ASSUMPTION: Wodify’s focus on fitness and business management software provides a unique opportunity for content marketing professionals to create engaging and relevant content for a growing industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing team and the company as a whole
Reporting Structure: The Content Marketing Manager will report to the Director of Brand and Communications and collaborate with various teams, including growth marketing, product marketing, sales, and leadership
Work Arrangement: Remote OK, with the opportunity for hybrid or in-office work as needed
Growth Opportunities:
- Expanding the content marketing team and taking on additional responsibilities as the company grows
- Collaborating with cross-functional teams to gain exposure to different aspects of the business
- Developing expertise in AI-driven content creation and becoming a thought leader in the industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote OK, with the opportunity for hybrid or in-office work at Wodify’s headquarters in Philadelphia, Pennsylvania, or their office in Denver, Colorado
Office Location(s): 1100 Ludlow St, Philadelphia, Pennsylvania 19107, US and 1615 Platte St, Denver, Colorado 80202, US
Geographic Context:
- Philadelphia, Pennsylvania: A vibrant city with a rich history and a thriving fitness community
- Denver, Colorado: A growing city with a strong focus on health and wellness
- Remote work: Offers flexibility and the opportunity to work from anywhere with a stable internet connection
Work Schedule: Full-time, with the opportunity for flexible hours and unlimited PTO
ASSUMPTION: Wodify’s remote-friendly work environment provides applicants with the flexibility to balance their personal and professional lives while still having the opportunity to collaborate with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Brand and Communications
Key Assessment Areas:
- Writing and editing skills
- Understanding of content marketing principles
- Familiarity with AI tools and their application in content creation
- Cultural fit and alignment with Wodify’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your content marketing work, with a focus on long-form and short-form content
- Demonstrate your understanding of the fitness industry and Wodify’s products and services
ATS Keywords: Content Marketing, Digital Marketing, AI Tools, Writing, Editing, Storytelling, Fitness Industry, HubSpot, WordPress
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, with a focus on their content marketing portfolio and understanding of the fitness industry.
🛠️ Tools & Technologies
- HubSpot
- WordPress
- Canva
- Figma
- The Adobe Suite
- AI tools such as ChatGPT
ASSUMPTION: Familiarity with these tools is preferred, but not required. Applicants should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Lead Like a Business Owner
- Be Customer Obsessed
- Think Platform
- Commit & Deliver
- Champion Continuous Improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to new ideas
- Customer-focused and committed to delivering exceptional experiences
Self-Assessment Questions:
- Do you have a strong portfolio of content marketing work, including long-form and short-form content?
- Are you comfortable working with AI tools to generate high-quality content efficiently?
- Do you thrive in a collaborative, cross-functional environment and enjoy working with diverse teams?
- Are you passionate about the fitness industry and committed to creating engaging and relevant content for Wodify’s audience?
ASSUMPTION: Applicants should assess their fit with Wodify’s values and work style before applying to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively
- Keeping up with the latest developments in fitness, marketing, and technology
- Adapting to new tools and platforms as needed
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn and adapt, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Marketing Manager: The Content Marketing Manager role is more specialized and focused on creating and executing content strategies, while the Marketing Manager role is broader and encompasses all aspects of marketing, including content, branding, and campaign management.
- Industry-specific context: The fitness industry is growing and evolving, with new trends and technologies emerging regularly. Applicants should be prepared to stay up-to-date with the latest developments and adapt their content strategies accordingly.
- Career path comparison: The Content Marketing Manager role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing, with opportunities for growth and development within the marketing team and the company as a whole.
ASSUMPTION: Applicants should consider their career goals and long-term aspirations when evaluating this role and comparing it to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a new product launch
- Creating a series of blog posts and social media content to promote an upcoming fitness event
- Collaborating with the product team to create user-generated content for a new feature or update
ASSUMPTION: These sample projects are intended to provide applicants with a sense of the types of content marketing initiatives they may be responsible for in this role. The specific projects and priorities will vary depending on the company’s needs and the candidate’s skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the content marketing team and its structure within the broader marketing organization?
- How does the content marketing team collaborate with other departments, such as sales and product?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wodify support the professional growth and development of its employees?
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit with the organization’s values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://wodify.breezy.hr/p/d1d409d4e45e-content-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your content marketing portfolio and understanding of the fitness industry.
- Prepare examples of your content marketing work, including long-form and short-form content, to showcase your skills and expertise.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
