Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote work on Sundays)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling and engaging campaign content
• Driving engagement, brand awareness, and lead generation across digital platforms
• Collaborating with cross-functional teams to ensure content aligns with brand messaging
• Conducting market research to gain insights into industry stakeholders' requirements
• Optimizing content for SEO to improve organic search visibility and drive traffic

ASSUMPTION: This role requires a strong focus on digital content creation and marketing, with a significant emphasis on SEO and data-driven decision making.

📋 Key Responsibilities

✅ Growing new users, subscribers, database, pageviews, and engagement

✅ Conducting primary and secondary market research with industry stakeholders

✅ Conducting keyword research and optimizing content for SEO

✅ Developing and executing comprehensive content marketing strategies

✅ Creating high-quality, engaging content for digital channels

✅ Collaborating with cross-functional teams to ensure content is aligned with brand messaging

✅ Managing content calendars and schedules for timely delivery

✅ Monitoring and analyzing content performance using analytics tools

✅ Staying updated on industry trends, best practices, and emerging technologies

✅ Assisting in the planning and execution of marketing campaigns, promotions, and events

✅ Maintaining brand consistency and integrity across all content initiatives

✅ Providing guidance and education in brand messaging, style guidelines, and voice

✅ Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.

✅ Orchestrating multi-step email and newsletter campaigns, including segmentation and setup

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work effectively in a fast-paced, deadline-driven environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Journalism, or related field

Experience: Minimum of 5 years of experience in content marketing, preferably in a digital publication

Required Skills:

• Excellent writing and editing skills with a keen eye for detail and grammar
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools
• Strong understanding of SEO principles and best practices
• Experience with digital analytics tools such as Google Analytics or similar
• Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills
• Creative thinker with the ability to generate innovative ideas and solutions
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams

Preferred Skills:

• Experience with international markets or global brands
• Fluency in Arabic or other languages relevant to the Middle East market

ASSUMPTION: Given the role's focus on the Middle East market, proficiency in Arabic and experience with international markets could be beneficial but are not explicitly required.

💰 Compensation & Benefits

Salary Range: SAR 25,000 - 40,000 per month (based on industry standards for a mid-level content marketing role in Riyadh)

Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 1 month every year
• School fees contribution, SAR 40,000 per child per year (up to a max of three children)
• Wellbeing Benefits
• Family visa costs (up to a max of three children)
• Individual annual flight allowance for expats

Working Hours: Full-time (40 hours per week, with flexible working arrangements)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level content marketing role in Riyadh. The benefits listed are based on the company's provided information.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. is a leading international events, digital services, and academic knowledge business, operating in the information services industry.

Company Size: Informa Group Plc. has over 10,000 employees worldwide, making it a large enterprise with a global presence.

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves various specialist markets, including Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.
• Informa is committed to providing a disability-friendly environment and welcomes applicants from all backgrounds and circumstances.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, global company with a diverse range of brands and markets. This role may involve working with multiple brands and markets within the company's portfolio.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in content marketing.

Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: This role offers a hybrid work arrangement, with on-site work required on Sundays and the option to work remotely for one month every year.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other brands or markets within the Informa Group Plc. portfolio
• Potential opportunities in international markets or global brands

ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Informa Group Plc. has a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is known for its rich history, vibrant culture, and modern infrastructure.
• Riyadh is a major hub for business, finance, and technology in the Middle East.

Work Schedule: The work schedule is full-time, with flexible working arrangements and the option to work remotely for one month every year.

ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager or a member of the marketing team
• Final interview with the Head of Marketing or a senior member of the leadership team
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Content creation and marketing expertise
• SEO knowledge and best practices
• Project management skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your content marketing achievements and the impact you've made in previous roles
• Demonstrate your understanding of the Middle East market and the company's portfolio of brands
• Prepare questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Content Marketing, SEO, Digital Analytics, Project Management, Collaboration, Marketing Strategy, Brand Awareness, Lead Generation, Middle East Market, Global Brands

ASSUMPTION: Informa Group Plc. uses Applicant Tracking System (ATS) software to manage and streamline the application process. Including relevant keywords in your resume can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Email marketing platforms
• Social media management tools
• Digital analytics tools (e.g., Google Analytics)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferred platforms and the brand or market with which the candidate is working.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and team-oriented
• Results-driven and data-focused
• Flexible and adaptable

Self-Assessment Questions:

• How do you ensure that your content aligns with the company's brand messaging and values?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing market demands or audience preferences?
• How do you approach collaboration with cross-functional teams to ensure content is aligned with business objectives and target audience preferences?

ASSUMPTION: Informa Group Plc. values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and deadlines
• The role may involve working with multiple brands and markets within the company's portfolio, requiring candidates to have a strong understanding of each brand's unique identity and target audience
• The Middle East market may present unique cultural and linguistic challenges that candidates must be prepared to navigate
• The role may require candidates to work on weekends or outside of regular business hours to meet project deadlines

ASSUMPTION: These potential challenges highlight the importance of finding a candidate who is adaptable, culturally sensitive, and capable of working effectively in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position may offer more exposure to international markets and global brands
• The role may involve more collaboration with cross-functional teams and a greater emphasis on SEO and data-driven decision making
• Career progression in this role may involve opportunities to work with other brands or markets within the Informa Group Plc. portfolio

ASSUMPTION: This role offers unique opportunities for candidates interested in working with global brands and expanding their experience in international markets.

📝 Sample Projects

• Developing a content marketing strategy for a new brand launch in the Middle East market
• Creating a series of blog posts and social media content to drive engagement and brand awareness for an upcoming event
• Conducting market research to identify trends and opportunities in the tech industry and developing content to capitalize on these insights

ASSUMPTION: These sample projects highlight the diverse range of content marketing initiatives that candidates may be involved in, depending on the brand or market with which they are working.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to content marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its content marketing team members?
• Can you provide an example of a successful content marketing campaign that the company has executed and the role that this position played in its success?
• How does the company measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its brands, and the Middle East market
• Practice your content creation and marketing skills by developing sample content for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.