Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: 11x

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (San Francisco office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategy across the funnel
• Creating compelling content in various formats (blogs, case studies, social media, etc.)
• Collaborating with cross-functional teams to turn insights into engaging stories
• Managing editorial calendar and maintaining brand voice
• Leveraging generative AI to scale content creation
• Optimizing content for discoverability, conversion, and distribution
• Tracking performance and iterating for impact

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work effectively with various teams. Familiarity with technical topics and SEO is crucial for success in this position.

📋 Key Responsibilities

✅ Own and execute content strategy across the funnel—top to bottom

✅ Write and edit compelling content across formats: blog posts, customer case studies, SEO landing pages, product explainers, social media, email, video scripts, and more

✅ Work closely with GTM, product, and leadership teams to surface insights and turn them into stories that resonate

✅ Manage our editorial calendar and maintain brand voice and consistency across channels

✅ Leverage generative AI to scale content creation, where it makes sense

✅ Optimize content for discoverability, conversion, and distribution—across both owned and earned channels

✅ Track performance, test new formats, and constantly iterate for impact

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)

Experience: 4+ years of content marketing experience in fast-paced B2B and/or B2C environments

Required Skills:

• Exceptional writing chops and a sharp editorial eye
• Proven experience building content that drives measurable business outcomes (traffic, engagement, pipeline)
• Comfortable with technical topics and simplifying complex ideas for non-technical audiences
• Experience working on or alongside SEO, with a good understanding of technical SEO
• Familiarity with GTM, RevTech, SaaS, or AI is a plus—but curiosity and quick learning matter more

Preferred Skills:

• Experience using or excitement to experiment with generative AI

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and content marketing experience will be prioritized.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and market rates for mid-senior level marketing roles in San Francisco)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Snacks and catered lunches

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely one day per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on AI Digital Workers and Process Automation

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2023, with a short history but rapid growth and significant traction in the market

Company Description:

• 11x is an AI and Automation company that builds autonomous digital workers.
• The company is backed by prominent investors such as a16z and Benchmark.
• 11x has achieved significant growth, 20x'ing its ARR and raising $75M+ in under a year.

Company Specialties:

• AI Digital Worker
• Process Automation
• and AI

Company Website: 11x.ai

ASSUMPTION: Working at 11x offers the opportunity to join a fast-growing startup with a strong focus on innovation and impact.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow and make a significant impact on the company's content marketing strategy

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including GTM, product, and leadership

Work Arrangement: Full-time, with the ability to work remotely one day per week and flexible hours

Growth Opportunities:

• As the company grows, there will be opportunities for the Content Marketing Manager to expand their team and take on more strategic responsibilities
• The role offers the chance to work on a wide range of content types and channels, allowing for skill development and growth
• 11x's rapid growth and success provide ample opportunities for career advancement within the company

ASSUMPTION: This role offers a high level of responsibility and the chance to make a significant impact on the company's content marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in San Francisco

Office Location(s): 11x's headquarters is located in San Francisco, with the option to work remotely one day per week

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and ample networking opportunities
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely one day per week

ASSUMPTION: Working in San Francisco offers a dynamic and innovative work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Content assessment and writing test
• Interview with the Head of Marketing
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Writing skills and content strategy
• Understanding of technical topics and ability to simplify complex ideas
• Cultural fit and alignment with 11x's values
• Problem-solving skills and ability to work effectively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills, content marketing experience, and ability to work with technical topics
• Include a portfolio or samples of your work that demonstrate your writing chops and content marketing expertise
• Prepare for the content assessment and writing test by brushing up on your writing skills and familiarizing yourself with 11x's brand voice and content
• Research 11x's mission, values, and company culture to ensure a strong cultural fit

ATS Keywords: Content Marketing, Writing, SEO, Editorial Skills, B2B Marketing, B2C Marketing, GTM, RevTech, SaaS, AI, Generative AI, Content Strategy, Performance Tracking, Storytelling, Technical Writing, Content Optimization

ASSUMPTION: The application process for this role is competitive, and candidates with strong writing skills, content marketing experience, and a strategic mindset will have the best chance of success.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating visual content
• Generative AI tools (e.g., Copy.ai, Frase) for scaling content creation

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: 11x values creativity and pushing the boundaries of what's possible
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
• Impact: 11x prioritizes results and making a meaningful difference in the market

Work Style:

• Fast-paced: The company operates at a rapid pace, with a focus on speed and agility
• Data-driven: 11x uses data and analytics to inform decision-making and measure success
• Adaptable: The company values flexibility and the ability to pivot and iterate quickly

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with technical topics and simplifying complex ideas?
• Do you have a strong sense of ownership and a desire to make a meaningful impact?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong sense of ownership will be well-suited to this role.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to manage multiple projects simultaneously
• Working with technical topics and simplifying complex ideas can be challenging at times
• The fast-paced nature of the company may require adaptability and the ability to pivot quickly
• The competitive job market for content marketing roles in San Francisco may make it challenging to secure this position

ASSUMPTION: Candidates who are organized, detail-oriented, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager role at other fast-growing tech startups but may offer more responsibility and autonomy due to 11x's size and stage of growth
• Unlike some content marketing roles, this position requires a strong understanding of technical topics and the ability to work with cross-functional teams
• Career progression in this role may involve expanding the content marketing team and taking on more strategic responsibilities

ASSUMPTION: Candidates who have experience in content marketing roles at other fast-growing tech startups will be well-suited to this position.

📝 Sample Projects

• Developing a content strategy for a new product launch, including blog posts, case studies, and social media campaigns
• Creating a series of video scripts to explain complex AI concepts to non-technical audiences
• Optimizing existing content for SEO and improving organic traffic through strategic keyword integration and on-page optimization

ASSUMPTION: These sample projects are designed to showcase the range of content marketing responsibilities and the strategic mindset required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the Content Marketing Manager collaborate with other teams, such as GTM and product?
• What are the most significant challenges facing the content marketing team, and how can this role address them?
• How does 11x support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills, content marketing experience, and ability to work with technical topics
• Prepare for the content assessment and writing test by brushing up on your writing skills and familiarizing yourself with 11x's brand voice and content
• Research 11x's mission, values, and company culture to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.