Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: FLiiP

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Senior level (4-7 years)

🔹 Remote Status: Fully Remote (Canada-based)

🚀 Job Overview

Key aspects of this role include:

• Building FLiiP's content engine from scratch and making it a core GTM asset
• Leading with content experiments and launching campaigns with clear hypotheses
• Creating content across multiple formats: written, short-form, social, email, and video
• Collaborating with various teams to align messaging and deliver content that moves the needle across the funnel
• Using AI tools to work faster and smarter, without sacrificing quality

ASSUMPTION: This role requires a strong strategic mindset, excellent content creation skills, and the ability to work independently and collaboratively in a fast-paced environment.

📋 Key Responsibilities

✅ Own the full content lifecycle, from strategy and planning to production and distribution

✅ Lead with content experiments, launching and measuring campaigns with clear hypotheses

✅ Create content across various formats, including blog posts, social content, video scripts, customer stories, guides, email copy, and more

✅ Own and manage FLiiP's marketing website and blog, maintaining and updating content, layout, optimization, and integrations

✅ Leverage AI tools to scale content production smartly and efficiently

✅ Collaborate with design, growth, product marketing, and sales teams to align messaging and deliver high-impact content

✅ Fill content gaps by bringing in freelancers when needed, but maintain a strong doer and creator mindset

✅ Optimize long-form content for SEO and ensure high-value content gets the visibility it deserves

ASSUMPTION: This role requires a balance of strategic thinking, hands-on content creation, and collaboration with various teams to achieve business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience)

Experience: 4-7 years of experience in content marketing or content creation, preferably in a fast-moving B2B SaaS or startup environment

Required Skills:

• Proven track record of developing and executing content strategies that support growth, demand gen, and thought leadership
• Hands-on experience creating content across multiple formats
• Strong working knowledge of WordPress and HubSpot, including CMS, blog publishing, form setup, and basic site updates
• Comfortable using AI tools as creative and execution accelerators
• A strong portfolio of content that shows clarity, structure, creativity, and relevance to an ICP or market segment
• Operates like an owner—proactive, self-managing, and motivated by impact
• Strong collaboration skills—comfortable working with leadership, subject matter experts, and peers across departments

Preferred Skills:

• Experience marketing to small business owners or operators (e.g., gyms, fitness studios, franchises)
• Familiarity with performance content and writing for conversion
• Experience managing a brand voice across written and video formats

ASSUMPTION: Candidates should have a strong background in content marketing, with a proven track record of creating and executing successful content strategies.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - CAD 120,000 per year (Based on industry standards for mid-senior level content marketing roles in Canada)

Benefits:

• Health & Insurance Benefits: FLiiP covers 50% of group plan premiums

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically FitnessTech and Gym Management Software

Company Size: 11-50 employees (Small to Mid-size company, offering a close-knit team and direct collaboration with executive leadership)

Founded: 2015 (Over a decade of experience in the fitness industry)

Company Description:

• FLiiP is on a mission to modernize the fitness industry through its all-in-one SaaS platform
• Helps commercial gyms and multi-location operators streamline operations, increase member retention, and unlock smarter growth
• Backed by leading investors and part of the Google for Startups Accelerator

Company Specialties:

• SaaS
• FitnessTech
• Fitness Management Software
• CRM
• Members Retention
• Fitness Mobile App
• Multi-location Gyms

Company Website: myfliip.com

ASSUMPTION: FLiiP is a well-established company in the fitness industry, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-Senior level (4-7 years of experience)

Reporting Structure: Reports directly to the Chief Growth Officer (CGO)

Work Arrangement: 100% remote, based in Canada

Growth Opportunities:

• High-leverage role with full ownership of content strategy, roadmap, and execution
• Tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product
• Fast-moving, execution-first culture where experiments are welcomed, and speed is celebrated

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a high degree of ownership and impact.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Canada (No physical office required)

Geographic Context:

• Canada has a large and growing fitness industry, with a strong demand for innovative gym management solutions
• Remote work allows for a flexible work-life balance and the ability to work from anywhere in Canada
• FLiiP's remote-first culture fosters collaboration and inclusivity among team members

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in Canada, with a strong emphasis on results and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home content challenge or case study
• Final interview with the CGO and/or other team members

Key Assessment Areas:

• Content creation and strategy skills
• Collaboration and communication abilities
• Problem-solving and adaptability
• Alignment with FLiiP's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Showcase your portfolio of content that demonstrates your creativity, clarity, and relevance to an ICP or market segment
• Prepare for the take-home content challenge or case study by researching FLiiP's industry, target audience, and competition

ATS Keywords: Content Marketing, Content Creation, SEO, WordPress, HubSpot, AI Tools, Collaboration, Content Strategy, Social Media, Email Marketing, Video Production, Content Distribution, Freelancer Management, Growth Marketing, Experimentation, Analytics

ASSUMPTION: The application process for this role is likely to be competitive, with a strong emphasis on content creation skills and strategic thinking.

🛠️ Tools & Technologies

• WordPress
• HubSpot
• AI Tools (e.g., ChatGPT, Jasper, Claude, Descript, Runway, Typeframes, Notion AI)
• Video Editing Software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Candidates should be comfortable using WordPress, HubSpot, and AI tools to streamline content creation and distribution.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Execution
• Impact
• Growth

Work Style:

• Remote-first and flexible
• Results-driven and focused on impact
• Collaborative and inclusive
• Fast-paced and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable using AI tools to enhance your content creation process?
• Do you have a strong portfolio of content that showcases your creativity and strategic thinking?

ASSUMPTION: Candidates should be comfortable working in a remote, fast-paced environment and have a strong portfolio of content that demonstrates their creativity and strategic thinking.

⚠️ Potential Challenges

• Managing content creation and distribution across multiple formats and channels
• Keeping up with the fast-paced, ever-changing fitness industry
• Collaborating effectively with remote team members and stakeholders
• Balancing strategic thinking with hands-on content creation

ASSUMPTION: This role presents several challenges, including managing multiple content formats, staying current with industry trends, and balancing strategic thinking with hands-on work.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content strategy and creation, with a lesser emphasis on paid advertising
• Content marketing roles in the fitness industry may have unique challenges and opportunities, such as targeting small business owners or operators
• This role offers significant growth opportunities, with a high degree of ownership and impact on FLiiP's content marketing efforts

ASSUMPTION: This role is unique in its focus on content strategy and creation, with a high degree of ownership and impact on FLiiP's marketing efforts.

📝 Sample Projects

• Developing a comprehensive content strategy for FLiiP's marketing website and blog
• Creating a series of customer success stories highlighting FLiiP's impact on gyms and fitness businesses
• Launching a content experiment to test the effectiveness of different content formats or distribution channels

ASSUMPTION: Sample projects for this role may include developing content strategies, creating customer success stories, and launching content experiments to test different formats or channels.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into FLiiP's overall marketing strategy?
• How does FLiiP support the growth and development of its content marketing team members?
• Can you provide examples of successful content marketing campaigns FLiiP has executed in the past, and what made them successful?
• How does FLiiP measure the success of its content marketing efforts, and how will my performance be evaluated in this role?
• What are the biggest challenges facing FLiiP's content marketing efforts, and how can this role help address them?

ASSUMPTION: Candidates should ask thoughtful questions about the team structure, growth opportunities, past campaign successes, performance metrics, and challenges facing FLiiP's content marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare a portfolio of content that demonstrates your creativity, clarity, and relevance to an ICP or market segment
• Follow up with FLiiP one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.