📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Bigblue
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time job
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content roadmap to drive inbound demand and brand awareness
- Managing and growing Bigblue’s presence on paid and organic social media channels
- Coordinating cross-functional projects to support Account-Based Marketing (AMB) initiatives
- Collaborating with designers and product teams to create and optimize landing pages
- Partnering with People teams to elevate Bigblue’s employer brand
- Tracking results and optimizing content and campaigns for maximum impact and ROI
ASSUMPTION: This role requires a strong balance of creativity and data-driven decision making. The ideal candidate will have a proven track record in B2B SaaS or e-commerce marketing and be comfortable working in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
✅ Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound demand and brand awareness.
✅ Project Manage AMB Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (AMB) and demand capture for merchants ready to switch logistics.
✅ Landing Page Development: Collaborate with designers and product teams to create and optimize landing pages that convert high-intent prospects.
✅ Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
✅ Performance & Analytics: Track results, and optimize content and campaigns for maximum impact and ROI.
ASSUMPTION: The role requires strong project management skills, as well as the ability to work effectively with various teams across the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years in B2B SaaS targeting SMBs or mid-market companies or e-commerce marketing
Required Skills:
- Proven track record of driving measurable results through content and video projects
- Experience with paid and organic social, newsletter strategy, and campaign optimization
- Strong project management skills; able to lead cross-functional teams and deliver on tight timelines
- Data-driven mindset, comfortable with analytics tools
- Excellent written and verbal communication in English and French. Spanish is a plus.
- Creative, autonomous, and eager to experiment and learn
Preferred Skills:
- Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
ASSUMPTION: While not strictly required, familiarity with e-commerce fulfilment processes could provide a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research for similar roles in Paris)
Benefits:
- Competitive compensation packages, along with meaningful equity
- Fast-learning environment, entrepreneurial and strong team spirit
- Brand new offices in the 9th arrondissement
- Monthly €43.20 mobility package
- €10 meal voucher per worked day (55% paid by Bigblue) + unlimited snacks when you're at the office
- Health: Benefiz 100% covered by the company
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Paris. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain and Storage
Company Size: 51-200 employees (Small to mid-sized, offering a dynamic and agile work environment)
Founded: 2018 (Relatively young, with a strong focus on innovation and growth)
Company Description:
- Bigblue is the fulfillment solution for customer-centric brands
- Hundreds of brands leverage their warehouse network to scale operations effortlessly and build a delivery experience that boosts sales
- In a world where Amazon is increasingly dominating e-commerce, Bigblue is on a mission to help independent brands fight back
Company Specialties:
- E-commerce
- Logistics
- B2B
- D2C
- E-commerce fulfillment
- Customer retention
- Post-purchase experience
- Third party logistics (3PL) solution
- Storage
- Transportation
- Supply Chain
Company Website: https://www.bigblue.co/
ASSUMPTION: Bigblue's focus on independent brands and customer-centric approach sets it apart in the logistics industry.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and impact
Reporting Structure: Reports directly to the Head of Marketing, working closely with cross-functional teams
Work Arrangement: On-site, with potential for remote work flexibility
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to shape the company's content marketing strategy and make a significant impact
- Chance to learn and develop skills in a fast-paced, growing environment
ASSUMPTION: This role offers significant growth potential for the right candidate, as Bigblue continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the 9th arrondissement of Paris
Office Location(s): 47, Rue des Petites Écuries, Paris, Île-de-France 75010, FR
Geographic Context:
- Paris offers a vibrant cultural scene, rich history, and excellent dining options
- The 9th arrondissement is a bustling, central neighborhood with easy access to public transportation
- Bigblue's office is located near many amenities, including shops, restaurants, and parks
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The office environment at Bigblue is designed to foster collaboration and creativity, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing
- Case study or project presentation
- Final interview with the CEO
Key Assessment Areas:
- Creativity and strategic thinking in content development
- Ability to analyze data and make data-driven decisions
- Project management skills and ability to work effectively with cross-functional teams
- Communication skills and cultural fit with Bigblue's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio of content and video projects that drove measurable results
- Prepare for the case study or project presentation by demonstrating your understanding of Bigblue's business and target audience
- Be ready to discuss your approach to social media management and campaign optimization
ATS Keywords: Content Strategy, Social Media Management, Project Management, Landing Page Development, Employer Branding, Performance Analytics, B2B Marketing, Video Production, Campaign Optimization, Data Analysis, Written Communication, Verbal Communication, Creativity, Autonomy, Experimentation, Learning
ASSUMPTION: Bigblue's hiring process is designed to assess both technical skills and cultural fit, with a strong emphasis on creativity, data-driven decision making, and collaboration.
🛠️ Tools & Technologies
- Content creation and management tools (e.g., WordPress, HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's current stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Ambitious
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Creative and experimental
Self-Assessment Questions:
- How do you align with Bigblue's customer-centric approach to marketing?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach data-driven decision making in content marketing?
ASSUMPTION: Bigblue values candidates who are passionate about their work, eager to learn, and committed to driving measurable results through creative and data-driven marketing strategies.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity with data-driven decision making
- Working effectively with cross-functional teams to deliver on tight timelines
- Adapting to a growing and evolving company structure
ASSUMPTION: These challenges can be overcome by strong project management skills, a data-driven mindset, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance of creativity and data-driven decision making
- Bigblue's focus on independent brands and customer-centric approach sets it apart in the logistics industry
- This role offers significant growth potential for the right candidate, as Bigblue continues to expand and solidify its position in the market
ASSUMPTION: While there may be similarities with other marketing roles, the unique aspects of this position make it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a content roadmap that drives inbound demand and brand awareness for Bigblue
- Creating and executing a social media campaign that increases engagement and follows key performance indicators (KPIs)
- Collaborating with designers and product teams to create and optimize landing pages that convert high-intent prospects
- Partnering with People teams to elevate Bigblue’s employer brand and attract top talent
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Content Marketing Manager role at Bigblue.
❓ Key Questions to Ask During Interview
- How does this role fit into Bigblue's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bigblue support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Bigblue measure the success of its content marketing efforts, and what are the key KPIs for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of content and video projects that demonstrate your ability to drive measurable results
- Be ready to discuss your approach to social media management, campaign optimization, and data-driven decision making in your interview
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
