- Developing and executing content strategies that drive organic traffic and lead generation
- Collaborating with cross-functional teams to produce SEO-optimized content across various formats
- Building topic authority and brand positioning in key global markets (USA, UAE/KSA, UK, DACH)
- Working autonomously and proactively to make data-driven decisions and improve content performance
Assumption: This role requires a strategic mindset and strong execution skills, with a focus on both brand-building and performance-driven content.
📋 Key Responsibilities
🔑 Content Strategy & Execution
- Execute on content cluster strategies aligned with SEO and thought leadership goals
- Own the editorial calendar and ensure consistency across all channels and formats
- Plan, write, and edit high-quality content for websites, landing pages, blogs, lead magnets, and campaign assets
- Collaborate with designers and developers to ensure content and visuals work cohesively
- Work with founders and execs to build LinkedIn thought leadership presence
🔑 Lead Generation & Conversion Content
- Develop gated content that supports MQL and SQL goals (such as reports, templates, checklists, case studies, etc.)
- Develop landing pages and nurture journeys to convert traffic into MQLs and SQLs
- Support tripwire offers with compelling page content
🔑 SEO & Optimization
- Conduct on-page optimization, structure content for keywords, FAQs, and schema markup
- Monitor traffic growth, rankings, and lead attribution
🔑 Website & Email Communication
- Own the messaging and tone of voice across all assets
- Write copy for landing pages, microsites, social media, emails, and performance campaigns
- Work closely with UX/design teams to ensure clarity, persuasion, and accessibility
🔑 Content Repurposing & Distribution
- Repurpose core content across multiple formats and platforms (social media, newsletters, interviews, video scripts, etc.)
- Support cross-channel promotion efforts to maximize content reach and engagement
🔑 Reporting
- Monitor content performance using analytics tools (e.g., GA4, HubSpot, SEMrush, etc.)
- Report regularly on KPIs such as organic traffic, engagement, conversion rates, and lead quality
- Continuously improve based on keyword insights, positioning refinement, and testing
🧩 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
🔹 Experience:
- 3+ years of experience in content marketing and content strategy, with a focus on lead generation
- Proven track record in executing content strategies and driving organic traffic
- Experience working with cross-functional teams to produce SEO-optimized content
🔹 Required Skills:
- Strong content planning and execution skills
- Excellent writing and editing skills, with the ability to adapt to different tones and formats
- Proficiency in SEO and on-page optimization
- Experience with analytics tools (e.g., GA4, HubSpot, SEMrush, etc.)
- Strong organizational and project management skills
- Fluency in English (native or professional level)
🔹 Preferred Skills:
- Experience creating content for international markets (USA, DACH, UAE/KSA)
- Background in a product company or a digital agency
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Pardot, etc.)
🧩 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 11-50 employees
- Founded: 2013
- Headquarters: Krk, Primorje-Gorski, Croatia
- Specialties: Web Design, UI/UX, HTML/CSS, Web Apps, Product Design, Branding, Visual Identity, Brand Strategy, Design Systems, User Experience Design, UX Research, Interface Design, CMS Integration, Front-end Development, Mobile App Design, Digital Design, and User Interface Design
- Description: BB Agency is a full-cycle digital agency specializing in shaping brands, experiences, and products that enrich the lives of millions worldwide. They offer a full spectrum of services, from research and branding to UX, UI, and development, providing end-to-end support for businesses focused on addressing real human needs.
- Slogan: Full-cycle digital agency shaping brands, experiences, and products that enrich the lives of millions worldwide.
🔍 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Marketing or a similar role, depending on the organizational structure.
- Work Arrangement: Fully remote, with flexible working hours and a standard 40-hour workweek.
- Growth Opportunities: This role offers opportunities to grow into a senior content marketing role or a management position within the marketing department.
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office location.
- Office Location(s): Europe (remote)
- Geographic Context: This role requires working with teams and clients across multiple time zones, with a focus on key global markets (USA, UAE/KSA, UK, DACH).
- Work Schedule: Flexible working hours, with the majority of work expected to be completed during the agency's standard working hours (9 am to 6 pm CET).
💼 Interview & Application Insights
- Typical Process: Application review, video exchange with HR, cognitive testing, video exchange with the team lead, and final welcome to BB Agency.
- Key Assessment Areas: Content planning and execution, SEO and optimization, analytics, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing experience and skills.
- Prepare for interview questions about your content strategy and execution experience, as well as your approach to SEO and analytics.
- Familiarize yourself with BB Agency's portfolio and be ready to discuss how your skills and experience align with their needs.
- Company Values: BB Agency values commitment, autonomy, honesty, and a willingness to learn. They foster a culture where mistakes are seen as opportunities for growth, and collaboration is key to their success.
- Work Style: BB Agency encourages a flexible, remote-friendly work environment with a focus on results and open communication. They value curiosity, a willingness to learn, and a growth mindset.
- Self-Assessment Questions:
- How do you approach challenging core assumptions and defying expectations in your work?
- How do you balance autonomy and collaboration in a remote work environment?
- How do you ensure clarity, persuasion, and accessibility in your content, especially when working with diverse teams and stakeholders?
⚠️ Potential Challenges
- Working with multiple time zones and coordinating with teams across different regions
- Balancing brand-building and performance-driven content to meet diverse stakeholder expectations
- Keeping up with industry trends and best practices in content marketing and SEO
- Managing multiple content streams and ensuring consistency across various channels and formats
📈 Similar Roles Comparison
- Content Marketing Manager (BB Agency) vs. Content Marketing Manager (Other Agencies): BB Agency's role focuses more on international markets and collaboration with global teams, while other agencies may have a more local or regional focus. BB Agency also places a strong emphasis on autonomy and proactivity.
- Industry Context: The IT Services and IT Consulting industry is competitive and dynamic, with a strong focus on digital transformation and innovation. Content marketing plays a crucial role in driving brand awareness, lead generation, and thought leadership.
- Career Path Comparison: Content Marketing Managers at BB Agency may have more opportunities to work with international clients and teams, which can accelerate their career growth and exposure to diverse industries and markets.
📝 Sample Projects
- Developing a content strategy for a global SaaS product launch, including SEO-optimized blog posts, landing pages, and email campaigns
- Creating a series of thought leadership articles and whitepapers to establish BB Agency's expertise in digital transformation
- Collaborating with designers and developers to create a comprehensive content style guide for a major enterprise client
❓ Key Questions to Ask During Interview
- How does BB Agency approach content marketing for international markets, and what specific strategies do they use to reach audiences in the USA, DACH, UAE/KSA, and other regions?
- Can you describe a time when you had to balance brand-building and performance-driven content, and how did you ensure both aspects were effectively addressed?
- How does BB Agency support the professional development and growth of its content marketing team members?
- Can you provide an example of a content project that required close collaboration with designers, developers, and other stakeholders, and how did you ensure the messaging and visuals worked seamlessly across channels?
- How does BB Agency measure and optimize content performance, and what tools do they use to track and analyze content KPIs?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [Application URL](https://bbagency.bamboohr.com/careers/54)
- Tailor your resume and cover letter to highlight relevant content marketing experience and skills.
- Prepare for interview questions about your content strategy and execution experience, as well as your approach to SEO and analytics.
- Familiarize yourself with BB Agency's portfolio and be ready to discuss how your skills and experience align with their needs.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
