📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Finout
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-performing content strategies across various platforms
- Collaborating with cross-functional teams to support go-to-market initiatives
- Writing engaging, impactful stories that simplify technical topics for mid-level audiences
- Integrating GenAI tools to scale output and test content variations
- Managing Finout’s social media presence, mainly LinkedIn and X
ASSUMPTION: This role requires a strong understanding of B2B content marketing, with a focus on technical topics and a proven ability to write for mid-level technical audiences.
📋 Key Responsibilities
✅ Own the planning, development, and execution of high-performing content for blogs, social media, customer stories, lifecycle emails, white papers, landing pages, and more
✅ Collaborate across marketing, product, and sales to support GTM initiatives and craft content that maps to funnel stages and buyer journeys
✅ Develop content aligned with SEO best practices and demand gen strategies
✅ Write sharp, engaging narratives that simplify FinOps and cloud cost topics for mid-level technical audiences
✅ Manage Finout’s social media presence, mainly LinkedIn and X
✅ Integrate GenAI tools into your process to scale output and test content variations
✅ Partner with Product Marketing to turn features and customer pain points into compelling product-led content
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 3-5 years of experience in B2B content writing, preferably in SaaS or infrastructure-focused companies
Required Skills:
- Proven ability to write for technical buyers, preferably with experience marketing to DevOps, FinOps, or engineering personas
- Familiarity with SEO, buyer journeys, and content distribution across paid and organic channels
- Knowledge of GenAI content tools and how to use them to accelerate high-quality output
- Strong command of editorial standards and storytelling for business outcomes
- Experience working cross-functionally with GTM teams (Product, Sales, CS)
- Collaborative mindset and results-driven approach to content performance
Preferred Skills:
- Experience with specific GenAI tools (e.g., ChatGPT, Jasper)
- Familiarity with FinOps or DevOps topics
ASSUMPTION: Candidates with direct experience writing in the FinOps or DevOps space may receive a bonus.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 annually (based on experience and location)
Benefits:
- Private Health Insurance (including medical, dental, vision, and life insurance)
- 401K Plan
- Hybrid working model - 3 days per week in office (Midtown Manhattan)
- Unlimited PTO!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for B2B content marketing roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2021
Company Description:
- Finout is an enterprise-grade FinOps platform that turns cloud costs into business value
- Provides real-time visibility into multi-cloud expenses, enabling effortless allocation, optimization, and cloud spending governance across teams and features
- Helps enterprises maximize business value from cloud investments by offering governance and immediate visibility into multi-cloud expenses
Company Specialties:
- DevOps
- FinOps
- SRE
- Cloud Cost Management
- Cloud Cost Observability
- Infrastructure Cost
- IT Finance
- Cloud Economics
- Cloud Cost Tool
Company Website: finout.io
ASSUMPTION: Finout is a fast-growing startup focused on providing FinOps solutions for enterprises.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (3 days per week in office)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work closely with cross-functional teams and gain exposure to various aspects of the business
- Chance to develop expertise in FinOps and cloud cost management
ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: Hybrid (3 days per week in office)
Office Location(s): Midtown Manhattan, New York
Geographic Context:
- New York City offers a vibrant and diverse cultural scene
- Midtown Manhattan is a bustling business district with numerous amenities
- Finout's office is centrally located, with easy access to public transportation
Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited PTO
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss qualifications and fit
- Content assessment or test project to evaluate writing skills
- Final interview with the Head of Marketing and/or other team members
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of FinOps and cloud cost management topics
- Ability to work collaboratively with cross-functional teams
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio or writing samples that demonstrate your ability to write for technical audiences
- Be prepared to discuss your approach to content marketing and how you would approach specific projects or challenges
ATS Keywords: B2B content marketing, technical writing, SEO, buyer journeys, content distribution, GenAI tools, FinOps, cloud cost management
ASSUMPTION: The application process for this role may involve a content assessment or test project to evaluate writing skills and fit.
🛠️ Tools & Technologies
- GenAI tools (e.g., ChatGPT, Jasper)
- Content management systems (e.g., WordPress, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and data-informed
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach writing content that simplifies complex technical topics for mid-level audiences?
- Can you provide an example of a time when you used data or analytics to inform your content strategy?
- How do you stay up-to-date with industry trends and best practices in B2B content marketing?
ASSUMPTION: Finout values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of the FinOps industry
- Balancing remote work and in-office collaboration effectively
- Adapting to changes in the company's content strategy or priorities
ASSUMPTION: This role may present challenges related to time management, adaptability, and balancing remote work and in-office collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical topics and a deep understanding of FinOps and cloud cost management
- Compared to other B2B content marketing roles, this position offers the opportunity to work closely with cross-functional teams and gain exposure to various aspects of the business
- Career paths for this role may include moving into leadership positions or specializing in FinOps and cloud cost management
ASSUMPTION: This role offers unique opportunities and challenges compared to other B2B content marketing roles, with a strong focus on technical topics and cross-functional collaboration.
📝 Sample Projects
- Developing a series of blog posts that explain FinOps best practices for mid-level technical audiences
- Creating a white paper that explores the benefits of cloud cost observability for enterprise organizations
- Managing Finout's social media presence, including developing a content calendar and engaging with followers
ASSUMPTION: These sample projects are intended to illustrate the types of content marketing tasks that may be required in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does Finout approach content marketing for technical audiences?
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- What are the most significant challenges facing the FinOps industry, and how does Finout address them?
- How does Finout support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio or writing samples that demonstrate your ability to write for technical audiences
- Prepare for a content assessment or test project to evaluate your writing skills and fit
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
