Content Marketing Manager
Sittercity
Full-time
Remote
Worldwide
🔍 SEO & Content Marketing
📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Sittercity
🔹 Location: Chicago, IL, United States
🔹 Job Type: Remote (Telecommute)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing a data-driven content marketing strategy to drive qualified traffic, conversions, and revenue.
2. Aligning content initiatives with growth objectives across channels, including SEO, paid media, CRM, and product marketing.
3. Identifying core audiences and creating tailored messaging and content journeys to build trust and action.
4. Leading a team of content creators, freelancers, agencies, and internal stakeholders to scale high-quality content production.
5. Collaborating with cross-functional teams to ensure alignment and efficiency, supporting growth and product teams with creative support.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance data-driven decision-making with creative storytelling. The ideal candidate will have experience in tech, marketplace, or consumer-focused companies and be comfortable working in a fast-paced, growth-oriented environment.
📋 Key Responsibilities
✅ Strategy & Impact
- Develop and execute a data-driven content marketing strategy that drives qualified traffic, conversions, and revenue.
- Align content initiatives to growth objectives across channels, including SEO, paid media, CRM, and product marketing.
- Identify core audiences and create tailored messaging and content journeys that build trust and action.
ASSUMPTION: Success in this role will require a deep understanding of the target audience, market trends, and the ability to translate data insights into actionable strategies.
✅ Content Creation & Channel Ownership
- Lead the end-to-end content process in partnership with key stakeholders, from ideation to production to distribution.
- Own and optimize organic channels, including blog, website, SEO, social, and influencer partnerships.
- Partner with growth, product, and customer teams to create content across the full customer journey (awareness to retention).
ASSUMPTION: The ideal candidate will have a strong portfolio of content samples showcasing their ability to create engaging, on-brand content that resonates with target audiences.
✅ Creative Management & Collaboration
- Manage a network of creators, agencies, and internal designers to scale high-quality content production.
- Oversee editorial workflows, creative briefs, and brand voice consistency.
- Support growth and product teams with creative support, ensuring alignment and efficiency.
ASSUMPTION: Success in this role will depend on the candidate's ability to build and maintain strong relationships with external and internal content teams, fostering a collaborative and productive work environment.
✅ Performance & Optimization
- Set clear KPIs for content success (traffic, conversion, engagement, SEO rankings, etc.).
- Continuously test, measure, and optimize content performance using appropriate tools (e.g., Google Analytics, Looker).
- Stay on top of trends in parenting, childcare, content marketing, and social media to inform strategy.
ASSUMPTION: The ideal candidate will have a strong analytical mindset and be comfortable working with performance metrics and data dashboards to drive continuous improvement in content performance.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience:
- 5-8+ years in content marketing or demand generation role, preferably in a tech, marketplace, or consumer-focused company.
Required Skills:
- Proven success driving revenue-impacting growth through SEO, social, content, and partnerships.
- Experience managing external and internal content teams, including creators, agencies, and freelancers.
- Excellent writing and editorial skills, with a strong grasp of brand voice and storytelling.
- Demonstrated taste in design composition and balancing brand-forward, direct response creative.
- Strong analytical mindset and comfort working with performance metrics and data dashboards (Looker) to interpret complex data and turn insights into revenue.
- Passion for solving real-world problems and creating meaningful value for customers.
- Collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
- Exceptional, people-first leader, able to coach teams to be their best.
- Familiarity with the childcare or family services industry is a plus but not required.
Preferred Qualifications:
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Knowledge of HTML, CSS, and JavaScript.
- Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs).
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 annually (based on experience and performance)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Life and disability insurance
- Paid sick time, vacation time, and parental leave
- Nine paid holidays annually
- Remote work equipment allowance
- Tuition assistance and professional development opportunities
- Company events, social outings, and volunteer opportunities
- Sittercity membership, backup child/adult/elder care, and childcare center discounts
📊 Applicant Insights
Company Context:
Industry: Childcare services and technology
Company Size: Medium (250-999 employees)
Founded: 2001 (as a technology platform for online childcare in the U.S.)
Company Description:
- Sittercity is a purpose-driven company with the scale of an established brand and the energy of a startup.
- As the first technology platform for online childcare in the U.S., Sittercity connects millions of families and sitters with tools and experiences that make finding, hiring, and managing high-quality care easier.
- The company is committed to making childcare work by providing families and caregivers with the support and resources they need to thrive.
Company Specialties:
- Online childcare platform
- Childcare services
- Family services
- Technology for social good
📈 Role Analysis
Career Level: Mid-Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive role.
Work Arrangement: Remote (100% telecommute)
Growth Opportunities:
- This role offers opportunities for career growth within the marketing department and the broader organization.
- With success in this role, candidates may advance to senior marketing leadership positions or explore other functional areas within the company.
🌍 Location & Work Environment
Office Type: Remote (100% telecommute)
Office Location(s): Chicago, IL, United States (with remote work options for eligible candidates)
Geographic Context:
- Chicago, IL, United States: The city offers a diverse cultural scene, vibrant neighborhoods, and a robust job market. It is known for its iconic architecture, world-class museums, and professional sports teams.
Work Schedule:
- This role follows a standard full-time work schedule with flexible hours to accommodate remote work arrangements.
ASSUMPTION: The ideal candidate will be comfortable working remotely and have a dedicated workspace with reliable internet access.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the hiring manager or a member of the HR team.
2. In-depth behavioral interview with the hiring manager and/or other marketing team members.
3. Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to develop and execute data-driven content marketing strategies
- Writing and editorial skills, with a strong grasp of brand voice and storytelling
- Experience managing external and internal content teams
- Analytical mindset and comfort working with performance metrics and data dashboards
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your portfolio of content samples that demonstrate your ability to create engaging, on-brand content.
3. Prepare for behavioral interview questions that focus on your experience with content strategy, team management, and data-driven decision-making.
4. Research Sittercity's mission, values, and company culture to demonstrate your fit for the role and organization.
ATS Keywords: Content Marketing, SEO, Social Media, Email Marketing, Influencer Partnerships, Content Strategy, Data Analysis, Creative Management, Team Leadership, Brand Storytelling, Customer Engagement, Performance Optimization, Cross-functional Collaboration, Audience Targeting, Content Creation, Editorial Skills
🛠 Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- SEO best practices and tools (e.g., SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Looker)
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Committed to making childcare work for families and caregivers.
- Collaborative: Fosters a culture of teamwork and open communication.
- Innovative: Encourages creativity, continuous learning, and improvement.
- Customer-focused: Prioritizes the needs and satisfaction of families and caregivers.
Work Style:
- Results-oriented: Focused on achieving measurable outcomes and driving growth.
- Data-driven: Uses data and insights to inform decision-making and strategy.
- Adaptable: Embraces change and thrives in a dynamic, fast-paced environment.
- Collaborative: Works effectively with cross-functional teams and stakeholders.
Self-Assessment Questions:
1. How do you align with Sittercity's mission to make childcare work for families and caregivers?
2. Describe your experience working with cross-functional teams to achieve common goals.
3. How do you stay up-to-date with industry trends and best practices in content marketing?
4. Can you provide an example of a time when you had to adapt to significant changes in a project or role? How did you handle it?
5. How do you approach balancing data-driven decision-making with creative storytelling in your content marketing strategies?
🛑 Potential Challenges
1. Market dynamics: The childcare industry is evolving, and candidates should be prepared to adapt to changes in market trends and consumer behavior.
2. Team management: Balancing the needs and expectations of external and internal content teams can be challenging, requiring strong communication and leadership skills.
3. Performance metrics: Candidates should be comfortable working with performance metrics and data dashboards to drive continuous improvement in content performance.
4. Work-life balance: Remote work can present unique challenges, and candidates should be prepared to manage their time effectively and maintain a healthy work-life balance.
📝 Sample Projects
1. Developing and executing a content marketing strategy for a new product launch, resulting in a 30% increase in qualified traffic and a 20% increase in conversions within the first six months.
2. Managing a team of content creators to produce a monthly newsletter, achieving a 25% open rate and a 10% click-through rate on average.
3. Collaborating with a cross-functional team to create a series of blog posts and social media campaigns, driving a 15% increase in organic traffic and a 10% increase in engagement over a three-month period.
💡 Key Questions to Ask During Interview
1. What are the biggest challenges facing the content marketing team in the next 12 months, and how can this role help address them?
2. How does Sittercity support the professional development and growth of its marketing team members?
3. What are the key priorities for this role in the first 90 days?
4. How does Sittercity measure the success of its content marketing efforts, and what are the key KPIs for this role?
5. What is the company's approach to A/B testing and optimization, and how can this role contribute to improving content performance?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://sittercity.applytojob.com/apply/1QNMevTjwe/Content-Marketing-Manager).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your experience with content strategy, team management, and data-driven decision-making.
4. Research Sittercity's mission, values, and company culture to demonstrate your fit for the role and organization.
5. Follow up with the hiring manager or HR team two weeks after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Content Marketing Manager
🔹 Company: Sittercity
🔹 Location: Chicago, IL, United States
🔹 Job Type: Remote (Telecommute)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing a data-driven content marketing strategy to drive qualified traffic, conversions, and revenue.
2. Aligning content initiatives with growth objectives across channels, including SEO, paid media, CRM, and product marketing.
3. Identifying core audiences and creating tailored messaging and content journeys to build trust and action.
4. Leading a team of content creators, freelancers, agencies, and internal stakeholders to scale high-quality content production.
5. Collaborating with cross-functional teams to ensure alignment and efficiency, supporting growth and product teams with creative support.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance data-driven decision-making with creative storytelling. The ideal candidate will have experience in tech, marketplace, or consumer-focused companies and be comfortable working in a fast-paced, growth-oriented environment.
📋 Key Responsibilities
✅ Strategy & Impact
- Develop and execute a data-driven content marketing strategy that drives qualified traffic, conversions, and revenue.
- Align content initiatives to growth objectives across channels, including SEO, paid media, CRM, and product marketing.
- Identify core audiences and create tailored messaging and content journeys that build trust and action.
ASSUMPTION: Success in this role will require a deep understanding of the target audience, market trends, and the ability to translate data insights into actionable strategies.
✅ Content Creation & Channel Ownership
- Lead the end-to-end content process in partnership with key stakeholders, from ideation to production to distribution.
- Own and optimize organic channels, including blog, website, SEO, social, and influencer partnerships.
- Partner with growth, product, and customer teams to create content across the full customer journey (awareness to retention).
ASSUMPTION: The ideal candidate will have a strong portfolio of content samples showcasing their ability to create engaging, on-brand content that resonates with target audiences.
✅ Creative Management & Collaboration
- Manage a network of creators, agencies, and internal designers to scale high-quality content production.
- Oversee editorial workflows, creative briefs, and brand voice consistency.
- Support growth and product teams with creative support, ensuring alignment and efficiency.
ASSUMPTION: Success in this role will depend on the candidate's ability to build and maintain strong relationships with external and internal content teams, fostering a collaborative and productive work environment.
✅ Performance & Optimization
- Set clear KPIs for content success (traffic, conversion, engagement, SEO rankings, etc.).
- Continuously test, measure, and optimize content performance using appropriate tools (e.g., Google Analytics, Looker).
- Stay on top of trends in parenting, childcare, content marketing, and social media to inform strategy.
ASSUMPTION: The ideal candidate will have a strong analytical mindset and be comfortable working with performance metrics and data dashboards to drive continuous improvement in content performance.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience:
- 5-8+ years in content marketing or demand generation role, preferably in a tech, marketplace, or consumer-focused company.
Required Skills:
- Proven success driving revenue-impacting growth through SEO, social, content, and partnerships.
- Experience managing external and internal content teams, including creators, agencies, and freelancers.
- Excellent writing and editorial skills, with a strong grasp of brand voice and storytelling.
- Demonstrated taste in design composition and balancing brand-forward, direct response creative.
- Strong analytical mindset and comfort working with performance metrics and data dashboards (Looker) to interpret complex data and turn insights into revenue.
- Passion for solving real-world problems and creating meaningful value for customers.
- Collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
- Exceptional, people-first leader, able to coach teams to be their best.
- Familiarity with the childcare or family services industry is a plus but not required.
Preferred Qualifications:
- Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Knowledge of HTML, CSS, and JavaScript.
- Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs).
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 annually (based on experience and performance)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Life and disability insurance
- Paid sick time, vacation time, and parental leave
- Nine paid holidays annually
- Remote work equipment allowance
- Tuition assistance and professional development opportunities
- Company events, social outings, and volunteer opportunities
- Sittercity membership, backup child/adult/elder care, and childcare center discounts
📊 Applicant Insights
Company Context:
Industry: Childcare services and technology
Company Size: Medium (250-999 employees)
Founded: 2001 (as a technology platform for online childcare in the U.S.)
Company Description:
- Sittercity is a purpose-driven company with the scale of an established brand and the energy of a startup.
- As the first technology platform for online childcare in the U.S., Sittercity connects millions of families and sitters with tools and experiences that make finding, hiring, and managing high-quality care easier.
- The company is committed to making childcare work by providing families and caregivers with the support and resources they need to thrive.
Company Specialties:
- Online childcare platform
- Childcare services
- Family services
- Technology for social good
📈 Role Analysis
Career Level: Mid-Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar executive role.
Work Arrangement: Remote (100% telecommute)
Growth Opportunities:
- This role offers opportunities for career growth within the marketing department and the broader organization.
- With success in this role, candidates may advance to senior marketing leadership positions or explore other functional areas within the company.
🌍 Location & Work Environment
Office Type: Remote (100% telecommute)
Office Location(s): Chicago, IL, United States (with remote work options for eligible candidates)
Geographic Context:
- Chicago, IL, United States: The city offers a diverse cultural scene, vibrant neighborhoods, and a robust job market. It is known for its iconic architecture, world-class museums, and professional sports teams.
Work Schedule:
- This role follows a standard full-time work schedule with flexible hours to accommodate remote work arrangements.
ASSUMPTION: The ideal candidate will be comfortable working remotely and have a dedicated workspace with reliable internet access.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the hiring manager or a member of the HR team.
2. In-depth behavioral interview with the hiring manager and/or other marketing team members.
3. Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to develop and execute data-driven content marketing strategies
- Writing and editorial skills, with a strong grasp of brand voice and storytelling
- Experience managing external and internal content teams
- Analytical mindset and comfort working with performance metrics and data dashboards
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Showcase your portfolio of content samples that demonstrate your ability to create engaging, on-brand content.
3. Prepare for behavioral interview questions that focus on your experience with content strategy, team management, and data-driven decision-making.
4. Research Sittercity's mission, values, and company culture to demonstrate your fit for the role and organization.
ATS Keywords: Content Marketing, SEO, Social Media, Email Marketing, Influencer Partnerships, Content Strategy, Data Analysis, Creative Management, Team Leadership, Brand Storytelling, Customer Engagement, Performance Optimization, Cross-functional Collaboration, Audience Targeting, Content Creation, Editorial Skills
🛠 Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- SEO best practices and tools (e.g., SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Looker)
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Committed to making childcare work for families and caregivers.
- Collaborative: Fosters a culture of teamwork and open communication.
- Innovative: Encourages creativity, continuous learning, and improvement.
- Customer-focused: Prioritizes the needs and satisfaction of families and caregivers.
Work Style:
- Results-oriented: Focused on achieving measurable outcomes and driving growth.
- Data-driven: Uses data and insights to inform decision-making and strategy.
- Adaptable: Embraces change and thrives in a dynamic, fast-paced environment.
- Collaborative: Works effectively with cross-functional teams and stakeholders.
Self-Assessment Questions:
1. How do you align with Sittercity's mission to make childcare work for families and caregivers?
2. Describe your experience working with cross-functional teams to achieve common goals.
3. How do you stay up-to-date with industry trends and best practices in content marketing?
4. Can you provide an example of a time when you had to adapt to significant changes in a project or role? How did you handle it?
5. How do you approach balancing data-driven decision-making with creative storytelling in your content marketing strategies?
🛑 Potential Challenges
1. Market dynamics: The childcare industry is evolving, and candidates should be prepared to adapt to changes in market trends and consumer behavior.
2. Team management: Balancing the needs and expectations of external and internal content teams can be challenging, requiring strong communication and leadership skills.
3. Performance metrics: Candidates should be comfortable working with performance metrics and data dashboards to drive continuous improvement in content performance.
4. Work-life balance: Remote work can present unique challenges, and candidates should be prepared to manage their time effectively and maintain a healthy work-life balance.
📝 Sample Projects
1. Developing and executing a content marketing strategy for a new product launch, resulting in a 30% increase in qualified traffic and a 20% increase in conversions within the first six months.
2. Managing a team of content creators to produce a monthly newsletter, achieving a 25% open rate and a 10% click-through rate on average.
3. Collaborating with a cross-functional team to create a series of blog posts and social media campaigns, driving a 15% increase in organic traffic and a 10% increase in engagement over a three-month period.
💡 Key Questions to Ask During Interview
1. What are the biggest challenges facing the content marketing team in the next 12 months, and how can this role help address them?
2. How does Sittercity support the professional development and growth of its marketing team members?
3. What are the key priorities for this role in the first 90 days?
4. How does Sittercity measure the success of its content marketing efforts, and what are the key KPIs for this role?
5. What is the company's approach to A/B testing and optimization, and how can this role contribute to improving content performance?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://sittercity.applytojob.com/apply/1QNMevTjwe/Content-Marketing-Manager).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your experience with content strategy, team management, and data-driven decision-making.
4. Research Sittercity's mission, values, and company culture to demonstrate your fit for the role and organization.
5. Follow up with the hiring manager or HR team two weeks after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.