📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Thales
🔹 Location: Remote, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Netherlands)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content for Demand Generation and Account Based Marketing campaigns
- Collaborating with cross-functional teams to create and optimize content
- Managing content projects from ideation to execution
- Analyzing content performance and making data-driven optimizations
- Working with technical subject matter to create compelling content for tech-savvy audiences
ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work effectively with various teams to create engaging content that resonates with target audiences.
📋 Key Responsibilities
✅ Plan, create, and distribute enticing and high-engaging content that supports Demand Generation and Account Based Marketing campaigns
✅ Define the campaigns’ content strategy and ensure all campaigns are regularly fed with a variety of content types
✅ Develop the value proposition and messaging for our campaigns in collaboration with other stakeholders
✅ Ensure a consistent tone of voice while allowing for deviations to up the relevance for specific audiences
✅ Conduct interviews to create compelling written and video content
✅ Work closely with creative specialists to script and produce high-quality videos, adverts, infographics, and other impactful visual content
✅ Take ownership of the campaigns’ content development process from start to finish
✅ Collaborate with sales colleagues, product managers, and product marketeers to brainstorm on content ideas and ensure content alignment with organizational value proposition and brand style
✅ Research industry-related topics and stay up-to-date on the latest trends, emerging audience needs, and interests
✅ Analyze content performance and make data-driven proposals to optimize future content and its distribution
ASSUMPTION: The role involves a high level of collaboration and project management, requiring strong organizational skills and the ability to work effectively with diverse teams.
🎯 Required Qualifications
Education: Relevant degree (e.g., Journalism, Copywriting, Content Marketing, Corporate Communications)
Experience: 5+ years of experience in content marketing, content creation, copywriting, or similar roles, preferably in IT/SaaS settings or cybersecurity environments
Required Skills:
- Exceptional writing and editing skills with a keen eye for detail and aesthetics
- Deep understanding of customer journeys and ability to create relevant, engaging, and conversion-driven content
- Excellent organizational and project management skills
- Go-getter attitude and ability to take initiative
- Fluency in English; additional languages are a benefit
Preferred Skills:
- Bachelor’s or Master’s Degree in Journalism, Copywriting, Content Marketing, Corporate Communications, or similar
ASSUMPTION: Candidates should have a strong portfolio demonstrating their content creation and marketing skills, as well as experience working with technical subject matter.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on market research for similar roles in the Netherlands)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Netherlands. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the IT Services and IT Consulting industry, with a focus on Aerospace, Defence, Security, Space, Cybersecurity, Big Data, IoT, Connectivity, Artificial Intelligence, Digital, Systems, and Software.
Company Size: Thales is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: Thales was founded in 1893 and has since grown into a global leader in advanced technologies.
Company Description:
- Thales is a global leader in advanced technologies, specialized in three business domains: Defence & Security, Aeronautics & Space, and Cybersecurity & Digital identity.
- The Group invests close to €4 billion a year in Research & Development, particularly in key innovation areas such as AI, cybersecurity, quantum technologies, cloud technologies, and 6G.
- Thales has close to 81,000 employees in 68 countries and generated sales of €18.4 billion in 2023.
Company Specialties:
- Aerospace
- Defence
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' extensive experience and global presence provide a stable and innovative work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: The Content Marketing Manager will report to the Revenue Marketing team and work closely with ABM, MOPS, SDR, Channel, and Paid Media colleagues.
Work Arrangement: Remote work with flexibility for on-site collaboration when needed
Growth Opportunities:
- Expanding skills and knowledge in content marketing and related fields
- Gaining experience working with diverse teams and stakeholders
- Potential career progression within the Revenue Marketing team or related departments
ASSUMPTION: The role offers opportunities for professional growth and development, as well as the chance to work on high-impact projects with a global organization.
🌍 Location & Work Environment
Office Type: Remote work with occasional on-site collaboration
Office Location(s): Netherlands
Geographic Context:
- The Netherlands is a vibrant and multicultural country with a strong economy and a focus on innovation and technology
- The Netherlands is home to a thriving tech industry, with numerous startups and established companies
- The country offers a high quality of life, with excellent healthcare, education, and infrastructure
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while occasional on-site collaboration fosters team building and knowledge sharing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Revenue Marketing team
- Final interview with the director of Revenue Marketing
Key Assessment Areas:
- Content creation and marketing skills
- Project management and organizational skills
- Collaboration and communication skills
- Technical understanding and ability to grasp complex subject matter
Application Tips:
- Highlight relevant content marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Thales' business and the role's requirements
- Prepare examples of your content creation and marketing work to discuss during the interview
ATS Keywords: Content Marketing, Content Creation, Copywriting, Project Management, SEO, Social Media, Customer Journeys, Video Production, Research, Collaboration, Campaign Strategy, Editing, Organizational Skills, Engagement, Data Analysis, Technical Understanding
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Trust
- Performance
- Sustainability
- Ethics
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align with Thales' company values, particularly in the context of this role?
- How comfortable are you working in a remote and collaborative environment?
- How do you approach learning and adapting to new technologies and tools?
ASSUMPTION: Candidates should assess their fit with Thales' company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Working with complex and technical subject matter may require additional research and learning
- Managing multiple projects and stakeholders may present organizational and time management challenges
- Occasional on-site collaboration may require travel and flexibility in work hours
- Working in a remote environment may require strong communication and collaboration skills
ASSUMPTION: Addressing these challenges proactively and effectively will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position requires a deeper understanding of technical subject matter and a stronger focus on customer journeys and engagement
- In the context of Thales' organization, this role offers opportunities for collaboration with diverse teams and exposure to cutting-edge technologies
- Career progression may involve moving into related roles within the Revenue Marketing team or other departments, such as Product Marketing or Demand Generation
ASSUMPTION: Candidates should consider how this role aligns with their career goals and aspirations within the organization.
📝 Sample Projects
- Developing a series of blog posts and whitepapers on data security best practices for enterprise customers
- Creating a video campaign to showcase Thales' cybersecurity solutions and their impact on customer outcomes
- Designing and implementing a content strategy for a new product launch, including landing pages, social media content, and email marketing campaigns
ASSUMPTION: These sample projects illustrate the types of content marketing initiatives the candidate may be expected to develop and execute in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy for Thales?
- What are the key priorities for the first 90 days in this role?
- How does Thales support the professional development and growth of its content marketing team members?
- What are the most significant challenges facing the content marketing team currently, and how can this role address them?
- How does Thales measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your content marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Thales' business and the role's requirements
- Prepare examples of your content creation and marketing work to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
