Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Applause

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content marketing strategies to drive sales pipeline and ARR contribution.
• Creating high-quality content across various mediums, including videos, blogs, case studies, and more.
• Collaborating with cross-functional teams to meet content requirements.
• Managing freelancers and agencies to ensure content is delivered on time.
• Defining and executing Applause's thought leadership strategy.

ASSUMPTION: This role requires a strong multitasking ability and the capacity to work independently in a remote setting.

📋 Key Responsibilities

✅ Own the content calendar from beginning to end, planning, organizing, executing, and publishing content at a rapid pace.

✅ Define and execute Applause’s thought leadership strategy.

✅ Be the driving force behind audience personas, research, and topic selection.

✅ Cultivate and manage a corps of incredible freelancers and agencies, ensuring all relationships and deadlines are met.

✅ Coordinate across Marketing, Product, Sales, CS, and Partner teams to meet content requirements.

ASSUMPTION: This role may require working during non-standard hours to align with the US-based team's time zone.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of experience in content marketing for a US-based B2B SaaS or Home Services company.

Required Skills:

• Excellent content writing and editing skills across multiple disciplines.
• Ability to adapt and find creative solutions to unforeseen challenges.
• Strong work ethic and discipline.
• Effective remote work setup with a stable 50+ Mbps internet connection.

Preferred Skills:

• Experience with video production and design.
• Fluency in Spanish (for local content creation).

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the company's US-based focus.

💰 Compensation & Benefits

Salary Range: MXN 80,000 - 120,000 per month (based on industry standards for mid-level content marketing roles in Mexico City).

Benefits:

• Health insurance
• 1,000 MXN monthly internet and electricity stipend
• 22 paid company holidays
• 12 PTO days annually
• 100% remote work with no office mandate
• Amazing colleagues and energetic company culture
• Inspiring mission and software product
• Career growth opportunities at a fast-growing tech startup

Working Hours: Full-time (40 hours/week) with flexible scheduling, but expect to work during US business hours.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Applause is a global leader in testing and digital quality, focusing on helping companies supercharge their team's performance to win more lifelong customers.

Company Size: Applause has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Applause was founded in 2007, with over 15 years of experience in the industry.

Company Description:

• Applause provides authentic feedback on the quality of digital assets and experiences, delivered by real users in real-world settings.
• The company leverages a vetted community of over one million digital experts worldwide.
• Applause's disruptive approach responds with speed, scale, and flexibility, enabling digital-focused brands to build better and faster, and release with confidence.

Company Specialties:

• Crowdtesting
• Functional Testing
• Automation
• User Experience
• Customer Journey
• Payment Testing
• AI Training & Testing
• Accessibility
• App Testing
• Web Testing
• Quality Assurance
• Testing Community

Company Website: applausehq.com

ASSUMPTION: Applause's focus on digital quality and user experience makes it an attractive employer for content marketing professionals seeking to make an impact in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level content marketing professionals with 2-5 years of experience.

Reporting Structure: The Content Marketing Manager will report directly to the Chief Marketing Officer (CMO).

Work Arrangement: This role is fully remote, with no office mandate. However, effective communication and collaboration with the US-based team are essential.

Growth Opportunities:

• Potential career progression into senior or leadership roles within the marketing department.
• Expanding skills and expertise in content marketing, thought leadership, and team management.
• Gaining experience working with a global team and managing remote freelancers and agencies.

ASSUMPTION: Applause's fast-growing nature and focus on employee development present numerous opportunities for professional growth.

🌍 Location & Work Environment

Office Type: 100% remote work, with no office mandate.

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous opportunities for personal and professional growth.
• The city's time zone (CST) may require some flexibility in working hours to align with the US-based team's schedule.
• Mexico City has a humid subtropical climate, with mild winters and warm summers.

Work Schedule: Full-time (40 hours/week) with flexible scheduling, but expect to work during US business hours (CST -5).

ASSUMPTION: Applause's remote work policy allows for a better work-life balance and the opportunity to live in one of the most dynamic cities in Latin America.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (CMO)
• Final interview with the marketing team
• Background check and onboarding

Key Assessment Areas:

• Content creation and strategy development
• Adaptability and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with Applause's values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and skills relevant to this role.
• Provide examples of your best work, demonstrating your versatility in content creation and your ability to adapt to different mediums and styles.
• Demonstrate your understanding of Applause's mission and how your skills and experience align with the company's goals.

ATS Keywords: Content Marketing, B2B SaaS, Home Services, Thought Leadership, Freelancer Management, Collaboration, Remote Work, Discipline, Work Ethic, Writing, Editing, Video Production, Design, Research, Topic Selection, Creative Problem Solving

ASSUMPTION: Applause's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or HubSpot
• Project management tools like Asana or Trello
• Video editing software such as Adobe Premiere Pro or Final Cut Pro
• Design tools like Canva or Adobe Creative Suite
• SEO tools for content optimization, such as SEMrush or Ahrefs

ASSUMPTION: Applause may provide training and resources to help the Content Marketing Manager develop their skills in specific tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Applause values self-starters who can work independently and manage their time effectively.
• The company encourages a results-driven approach, with a focus on delivering high-quality content that drives business outcomes.
• Applause fosters a collaborative work environment, with regular communication and feedback between team members.

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a proven track record of managing your time effectively?
• Are you comfortable working with a diverse range of stakeholders, including freelancers, agencies, and internal teams?
• Do you possess a strong work ethic and a passion for creating high-quality content that drives business results?

ASSUMPTION: Applause's company culture values self-motivated, results-driven individuals who can thrive in a remote work environment and collaborate effectively with diverse teams.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
• Adapting to a remote work environment and collaborating effectively with a US-based team.
• Developing and executing a thought leadership strategy that resonates with Applause's target audience.
• Cultivating and managing relationships with freelancers and agencies to ensure high-quality content is delivered on time.

ASSUMPTION: Applause's fast-paced and dynamic environment may present challenges, but also offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on thought leadership and audience personas.
• Applause's global presence and remote work policy provide unique opportunities for candidates seeking international experience and flexibility.
• This role offers a clear path for career progression within the marketing department, with opportunities to take on more responsibilities and leadership roles.

ASSUMPTION: Applause's Content Marketing Manager role is unique in its focus on thought leadership and global collaboration, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing a comprehensive content strategy that aligns with Applause's business objectives and target audience.
• Creating a series of thought leadership videos featuring Applause's executives and industry experts.
• Managing the production of a quarterly industry report, showcasing Applause's insights and expertise in digital quality.

ASSUMPTION: Applause's Content Marketing Manager will have the opportunity to work on a variety of projects that showcase their skills and contribute to the company's success.

❓ Key Questions to Ask During Interview

• How does Applause support the professional development of its content marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Applause measure the success of its content marketing efforts, and what KPIs are most important?
• What is the expected timeline for reviewing and approving content, and how will I collaborate with the marketing team and other stakeholders?
• How does Applause foster a culture of innovation and continuous learning within its marketing department?

ASSUMPTION: Applause's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values, while also providing insight into the role and the company's work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Applause's careers page
• Tailor your resume and cover letter to highlight your content marketing experience and skills relevant to this role.
• Prepare examples of your best work, demonstrating your versatility in content creation and your ability to adapt to different mediums and styles.
• Demonstrate your understanding of Applause's mission and how your skills and experience align with the company's goals.
• Follow up with Applause's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.