📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Arcade
🔹 Location: San Francisco, CA (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building and executing a high-leverage content calendar
- Writing compelling, user-focused content across various channels
- Collaborating on GTM launches and product storytelling
- Scaling SEO strategy with measurable traffic and lead generation goals
- Bringing a fresh voice and tone to Arcade's brand content
- Testing, iterating, and scaling content that works
ASSUMPTION: This role requires a strong self-starter who can work independently and collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Plan and execute a high-leverage content calendar (blog, case studies, SEO, product launches)
✅ Write compelling, user-focused content across web, email, and social
✅ Collaborate on GTM launches and product storytelling
✅ Help scale Arcade's SEO strategy with measurable traffic and lead generation goals
✅ Bring a fresh voice and tone to Arcade's brand content
✅ Test, iterate, and scale content that works
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 2-5 years of experience in content marketing at a B2B SaaS company
Required Skills:
- Proven experience in content marketing, with a strong portfolio of published work
- Excellent writing and editing skills
- Strong SEO understanding and experience with SEO tools
- Ability to self-edit, self-manage, and ship content that ranks and resonates
- Intuition for product-led growth and community-driven brands
- Experience with content management systems (CMS) and marketing automation tools
Preferred Skills:
- Experience with product-led or developer-focused companies
- Familiarity with Notion, Linear, and Superhuman
ASSUMPTION: Candidates with experience in B2B SaaS content marketing and a strong portfolio will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $80k-$175k per year, plus meaningful equity (Based on experience and market rates for B2B SaaS content marketing roles in San Francisco)
Benefits:
- Unlimited PTO and sick days
- 401k, and top tier Health, Dental, and Vision insurance
- $500 a month remote work stipend
- Remote first and meeting light culture
- Biannual company retreats
- Latest productivity software such as Notion, Linear, and Superhuman
- Diverse and inclusive team culture
Working Hours: Full-time (40 hours/week), with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is competitive for the San Francisco Bay Area and reflects the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically interactive demo platforms for product storytelling
Company Size: 11-50 employees (Small to mid-sized, offering a dynamic and agile work environment)
Founded: 2021 (Relatively new, with a strong focus on growth and innovation)
Company Description:
- Arcade empowers teams to create effortlessly beautiful demos in minutes
- Designed for ease of use, Arcade removes creative and technical barriers to product showcasing
- Used by over 15,000 teams to tell better, more engaging product stories
Company Specialties:
- Interactive product demos
- Product storytelling
- B2B SaaS marketing
Company Website: arcade.software
ASSUMPTION: Arcade's focus on product storytelling and ease of use sets it apart in the competitive software development industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and impact
Reporting Structure: This role reports directly to the Head of Growth and collaborates closely with Product, Sales, and Design teams
Work Arrangement: Remote/Hybrid (3 days in the office, 2 days remote, with flexible hours)
Growth Opportunities:
- Potential to grow into a leadership role as Arcade's content team expands
- Chance to make a significant impact on Arcade's brand and customer acquisition strategy
- Opportunities to learn and grow within a fast-paced, innovative company
ASSUMPTION: This role offers significant growth potential for the right candidate, as Arcade continues to expand its team and product offerings.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): 333 Bush St, San Francisco, CA 94104
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The office is located in downtown San Francisco, offering easy access to public transportation and amenities
- The hybrid work arrangement allows for a balance between in-person collaboration and remote flexibility
Work Schedule: Full-time (40 hours/week), with flexible hours and a remote-friendly work environment
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone screen with the Head of Growth (30 minutes)
- Content assessment and writing test (1-2 hours)
- On-site interview with the Growth, Product, and Design teams (2-3 hours)
- Final interview with the CEO (30 minutes)
Key Assessment Areas:
- Writing and editing skills
- SEO knowledge and strategy
- Content marketing strategy and planning
- Cultural fit and alignment with Arcade's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Include a link to your portfolio or samples of your work
- Prepare for the content assessment and writing test by reviewing Arcade's brand voice and content guidelines
- Research Arcade's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm
ATS Keywords: Content Marketing, B2B SaaS, SEO, Product Storytelling, Brand Voice, Writing, Editing, Portfolio
ASSUMPTION: Arcade's interview process is designed to assess your skills, cultural fit, and potential impact on the company's growth and success.
🛠️ Tools & Technologies
- Content Management Systems (CMS): WordPress, HubSpot, or similar
- Marketing Automation Tools: HubSpot, Marketo, or similar
- SEO Tools: Ahrefs, Clearscope, or similar
- Project Management Tools: Asana, Trello, or similar
- Collaboration Tools: Slack, Google Workspace, or similar
ASSUMPTION: Familiarity with these tools is preferred, but not required. Arcade values candidates who are eager to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Be a coach: Empower teammates and customers to achieve their best potential
- Carry the weight: Take ownership and lead through challenges
- An open book: Foster transparency and information sharing
- Play as a team: Collaborate and build great things together
- Be kind: Maintain honesty, kindness, and high standards in all interactions
Work Style:
- Self-starter and independent worker
- Strong collaborator and team player
- Adaptable and open to feedback
- Data-driven and results-oriented
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have experience creating content that resonates with B2B SaaS audiences?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about product storytelling and helping teams showcase their products effectively?
ASSUMPTION: Arcade values candidates who align with their company values and work style, as well as those who are passionate about their mission to empower teams to become great storytellers.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing remote work and in-office collaboration
- Adapting to a fast-paced, growing startup environment
- Developing a strong understanding of Arcade's products and industry trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to Arcade's mission and values.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on product storytelling and GTM launches
- Arcade's emphasis on ease of use and creativity sets it apart from competitors in the software development industry
- This role offers significant growth potential, as Arcade continues to expand its team and product offerings
ASSUMPTION: This role is unique in its focus on product storytelling and offers a rare opportunity to make a significant impact on a growing company's brand and customer acquisition strategy.
📝 Sample Projects
- Developing a content strategy for a new product launch, including blog posts, case studies, and SEO-optimized landing pages
- Creating a series of user-focused blog posts that showcase Arcade's unique features and benefits
- Collaborating with the Product team to develop a content framework for Arcade's product documentation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborations required for this role, as well as the opportunity to make a significant impact on Arcade's brand and customer acquisition strategy.
❓ Key Questions to Ask During Interview
- How does Arcade differentiate itself from competitors in the software development industry?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Arcade support the professional growth and development of its employees?
- What are the most challenging aspects of working at Arcade, and how does the team overcome them?
- How does Arcade measure the success of its content marketing efforts, and what are the key KPIs for this role?
ASSUMPTION: These questions demonstrate your interest in Arcade's mission, values, and growth potential, as well as your commitment to understanding the role's responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare for the content assessment and writing test by reviewing Arcade's brand voice and content guidelines
- Research Arcade's products, competitors, and industry trends to demonstrate your knowledge and enthusiasm
- Follow up with Arcade's hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
