Content Marketing Manager

📌 Core Information - Job Title: Content Marketing Manager - Company: Independence Pet Group - Location: Remote (United States) - Job Type: Full-Time - Category: Insurance, Marketing - Date Posted: April 18, 2025 - Experience Level: 8+ years - Remote Status: Remote (United States) 🚀 Job Overview Key aspects of this role include: - Developing and executing content marketing strategies for multiple IPG brands. - Creating compelling, AI-informed content that resonates with both business partners and end consumers. - Collaborating with cross-functional teams to align messaging and support business objectives. - Monitoring and analyzing content performance metrics to refine strategies for lead generation, engagement, and ROI. ASSUMPTION: This role requires a strategic thinker with a strong understanding of the full content marketing lifecycle and emerging tools and technologies. 📋 Key Responsibilities ✅ Develop positioning and messaging strategies tailored to Employee Benefits and Partner personas, aligning with brand goals and partner needs. ✅ Execute a comprehensive content marketing strategy that nurtures B2B leads from awareness to conversion, while supporting end-user (pet parent) adoption and engagement. ✅ Create and manage high-quality marketing content such as whitepapers, blog articles, case studies, pitch decks, email campaigns, and event materials. ✅ Partner with EB Sales & Marketing, Product, and Creative teams to align messaging and support business objectives. ✅ Collaborate with the DTC Content Strategist to ensure consistency in brand voice, tone, visual expression, and identity across all channels. ✅ Monitor and analyze content performance metrics to refine strategies for lead generation, engagement, and ROI. ✅ Stay abreast of content marketing trends, emerging AI tools, and competitor activity to ensure innovation and effectiveness. ✅ Maintain editorial calendars and lead the timely execution of content deliverables. ✅ Manage content marketing strategies across multiple brands, maintaining a distinctive yet consistent tone and style for each. ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to meet deadlines. 🎯 Required Qualifications - Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. - Experience: 8+ years of experience in content marketing, with a proven track record in B2B marketing, lead generation, and sales enablement. Prior experience in Employee Benefits, Insurance, or similar regulated industries is highly preferred. - Required Skills: - Deep understanding of content marketing principles, funnel stages, and audience segmentation. - Proficiency in using AI tools and platforms for content planning, ideation, and production. - Exceptional writing, editing, and proofreading skills. - Familiarity with CMS platforms and marketing automation systems. - Strong analytical skills with the ability to turn data into actionable insights. - Project management expertise with strong attention to detail and deadlines. - Creative thinker with the ability to lead content innovation and experimentation. Preferred Skills: - Experience with pet insurance or related industries. - Familiarity with marketing automation tools (e.g., HubSpot, Marketo). ASSUMPTION: Candidates with experience in regulated industries and marketing automation tools may have an advantage in this role. 💰 Compensation & Benefits - Salary Range: $120,000 - $160,000 per year (based on industry standards for a Content Marketing Manager with 8+ years of experience in the Insurance industry and a remote work arrangement). - Benefits: - Comprehensive full medical, dental, and vision insurance. - Basic life insurance at no cost to the employee. - Company-paid short-term and long-term disability. - 12 weeks of 100% paid parental leave. - Health Savings Account (HSA). - Flexible Spending Accounts (FSA). - Retirement savings plan. - Personal paid time off. - Paid holidays and company-wide wellness day off. - Paid time off to volunteer at nonprofit organizations. - Pet-friendly office environment. - Commuter benefits. - Group pet insurance. - On-the-job training and skills development. - Employee Assistance Program (EAP). Working Hours: This is a full-time, remote position. Working hours will be based on business needs and determined in collaboration with your direct manager. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context - Industry: Insurance, specifically pet insurance and related services. - Company Size: 501-1,000 employees. - Founded: 2021 (as a corporate holding company; individual brands have varying founding dates). - Company Description: Independence Pet Group (IPG) is a corporate holding company that manages a diverse portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. IPG operates with a multi-brand and omni-channel approach, including its own insurance carrier, insurance brands, and partner brands. - Company Specialties: Pet products, pet services, and pet insurance. Company Website: www.independencepetgroup.com ASSUMPTION: Independence Pet Group is a growing company with a diverse portfolio of pet-related brands and services, offering opportunities for career growth and development. 📊 Role Analysis - Career Level: Mid to Senior level, with the potential for growth into a leadership role. - Reporting Structure: This role reports directly to the Director of Marketing. - Work Arrangement: Remote (United States), with the possibility of on-site collaboration with team members or attending company events. - Growth Opportunities: - Potential to lead a team of content marketers as the company grows. - Opportunities to work on various brands within the IPG portfolio. - Exposure to multiple aspects of the business, including sales, product, and creative teams. ASSUMPTION: This role offers opportunities for career growth and development within the company's expanding portfolio of pet-related brands and services. 🌍 Location & Work Environment - Office Type: Remote (United States). - Office Location(s): N/A (remote work). - Geographic Context: The United States has a well-established pet insurance market, with a growing demand for pet-related services and products. - Work Schedule: Full-time, with flexible hours based on business needs and collaboration with the direct manager. ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to succeed in this role. 💼 Interview & Application Insights - Typical Process: 1. Application review, 2. Phone or video screen, 3. In-depth interview with the hiring manager and/or team members, 4. Final interview with the Director of Marketing, 5. Offer extension. - Key Assessment Areas: Writing and editing skills, content marketing strategy, understanding of AI tools, analytical skills, and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight your content marketing experience, particularly in B2B environments. - Include relevant work samples (e.g., whitepapers, case studies, campaign copy, pitch decks) that demonstrate your ability to create compelling B2B2C content. - Prepare for interview questions related to content marketing strategy, AI tools, and your understanding of the pet insurance industry. ATS Keywords: Content marketing, B2B marketing, lead generation, sales enablement, AI tools, writing, editing, project management, analytics, pet insurance. ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase their chances of being selected for an interview. 🛠️ Tools & Technologies - AI tools and platforms for content planning, ideation, and production. - CMS platforms and marketing automation systems. - Project management tools (e.g., Asana, Trello, Monday.com). - Analytics tools (e.g., Google Analytics, Tableau, Power BI). ASSUMPTION: Familiarity with industry-standard tools and platforms will be beneficial in this role. 👔 Cultural Fit Considerations - Company Values: Pet-centric, innovative, collaborative, data-driven, and customer-focused. - Work Style: Fast-paced, dynamic, and results-driven, with a strong emphasis on teamwork and collaboration. Self-Assessment Questions: 1. How do you align with Independence Pet Group's company values, particularly in a remote work environment? 2. How comfortable are you working in a fast-paced, dynamic environment with multiple stakeholders? 3. How do you ensure consistency in brand voice, tone, visual expression, and identity across multiple channels and brands? ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Independence Pet Group. ⚠️ Potential Challenges - Managing content marketing strategies across multiple brands while maintaining a distinctive yet consistent tone and style for each. - Staying up-to-date with content marketing trends, emerging AI tools, and competitor activity in a rapidly evolving industry. - Balancing the needs of both B2B and B2C audiences within the multi-brand ecosystem. ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic and fast-paced environment. 📈 Similar Roles Comparison - Content Marketing Manager (Pet Insurance Industry): This role is similar to other content marketing manager positions within the pet insurance industry, but it focuses specifically on B2B2C content marketing and requires experience in Employee Benefits and regulated industries. - Content Marketing Manager (Insurance Industry): This role is similar to content marketing manager positions within the broader insurance industry, but it requires a strong understanding of pet insurance and related services. - Content Marketing Manager (B2B2C): This role is similar to other B2B2C content marketing manager positions, but it requires experience in regulated industries and a strong understanding of both B2B and B2C audiences. ASSUMPTION: Applicants should research similar roles within the pet insurance, insurance, and B2B2C industries to better understand the unique requirements and expectations of this position. 📝 Sample Projects - Developing a whitepaper on the benefits of pet insurance for Employee Benefits decision-makers. - Creating a blog series on pet health trends and how pet insurance can support pet parents. - Designing a pitch deck to showcase IPG's pet insurance offerings to potential partners. ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific requirements of this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Independence Pet Group? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does the company support the professional development and growth of its employees? 4. What are the most challenging aspects of working in a remote environment for this role? 5. How does the company measure the success of its content marketing efforts? ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific requirements of the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your content marketing experience, particularly in B2B environments. - Include relevant work samples (e.g., whitepapers, case studies, campaign copy, pitch decks) that demonstrate your ability to create compelling B2B2C content. - Prepare for interview questions related to content marketing strategy, AI tools, and your understanding of the pet insurance industry. - Follow up with the hiring manager one week after submitting your application to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.