📌 Core Information
🔹 Job Title: Content Marketing Manager, Blog - Remote
🔹 Company: Designit
🔹 Location: Seattle, WA, United States
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior Level
🚀 Job Overview
Key aspects of this role include:
1. Strategic Planning: Develop and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs to drive KPIs and customers into the marketing funnel.
2. Content Governance: Ensure all blog content adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog’s visibility.
3. Cross-Functional Collaboration: Partner with various teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs.
4. Performance Analysis: Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics.
5. Stakeholder Education: Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices.
*ASSUMPTION:* This role requires a strategic thinker with a passion for storytelling, audience engagement, and executing content strategies in a fast-paced environment. The ideal candidate is adaptable, a self-starter, and thrives on bringing their growth mindset and subject matter expertise to the table.
📋 Key Responsibilities
✅ Content Strategy: Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel.
✅ Content Governance and Optimization: Ensure all blog content (new and maturing posts) adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog’s visibility.
✅ Cross-Functional Collaboration: Partner with product marketing, integrated marketing, brand, SEO, and PR/corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs.
✅ Editorial Calendar Planning and Management: Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content.
✅ Performance Analysis and Recommendations: Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies.
✅ Stakeholder Education and Relationship Building: Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with both clients and internal stakeholders and articulate strategy, performance, and recommendations.
✅ Operational Oversight and Coordination: Partner with blog team coordinators reviewing content to optimize customer journeys, align with strategic blogging best practices, and staging in content management systems (CMS). Delegate and distribute workload to ensure blogs meet publishing timing and SLAs.
✅ Platforms and New Features Implementations: Partner with the platform team on blog and content management system’s layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and user experience optimization. Coordinate to ensure website functionality and flag technical issues.
*ASSUMPTION:* This role requires strong analytical skills, excellent communication, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education:
* Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience:
* 4-6 years of experience in content marketing or content strategy
* Minimum of 3 years of experience in digital marketing or editorial publishing
* Experience with tech brands and cloud computing, preferred
* Ability to track, analyze, and report on content performance and make data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity reporting tools preferred)
Required Skills:
* Excellent verbal and written communication, critical thinking, and presentation skills
* Enterprise client-facing and customer service experience is a plus
* Knowledge of content management systems (WordPress, Adobe Experience Manager, etc.)
* Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook
*ASSUMPTION:* Candidates with a proven track record in content marketing, strong analytical skills, and experience working with tech brands will be prioritized.
💰 Compensation & Benefits
Salary Range: $80,000 - $82,000 per year
*This compensation range is indicative of the role. Compensation offered is on the basis of evaluation during the interview process, the candidates range and depth of experience, business and market financials, and internal pay parity.*
Benefits:
* Comprehensive health, dental, and vision insurance
* Retirement savings plan with company match
* Generous vacation and paid time off policy
* Flexible work arrangements and remote work options
* Professional development opportunities and tuition reimbursement
* Employee discounts and wellness programs
*Assumption:* Designit offers competitive benefits packages to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services
Company Size: Medium (501-1,000 employees)
Founded: 1986
Company Description:
Designit is an award-winning experience innovation company with creativity at its core. For over 30 years, we've helped businesses build competitive advantage and deliver positive change through creative pragmatism. Our expertise in strategy, design, marketing, and tech enables us to create bespoke solutions to complex client problems. Our clients include BMW, Kraft-Heinz, and Microsoft. With 700+ designers, analysts, creators, strategists, and marketers across 14 locations, we're united by a single ambition to create the change we want to see in the world and turn innovation into progress that can be shared by all.
Company Specialties:
* Brand and Graphic design
* Business Strategy and Venture design
* Service and Customer Experience Design
* Product and Industrial Design
* Digital Design and Technology
* Architecture and Space Design
* Organizational Design
* Professional Education
* Creative Technology
* Product Design
* Brand Strategy
* Design Research
* UX Design
* CMX
* Design Research
* Sustainability
* and Do No Harm
Company Website:
www.designit.com
*ASSUMPTION:* Designit's diverse expertise and global presence make it an attractive employer for professionals seeking to work on complex, innovative projects with a strong focus on design and user experience.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Head of Content Marketing and works closely with various cross-functional teams, including product marketing, integrated marketing, brand, SEO, and PR/corporate comms.
Work Arrangement: Remote, with a flexible work schedule that aligns with the Pacific Time Zone (8am-5pm PST).
Growth Opportunities:
* Potential to grow into a senior leadership role within the content marketing team or explore other opportunities within Designit's diverse service offerings
* Opportunities to work on high-impact projects with global brands and collaborate with talented team members from various disciplines
*ASSUMPTION:* This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and expand their expertise within the content marketing field or explore other areas of interest within the company.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events
Office Location(s): Seattle, WA, USA (with the option to work remotely from other locations within the United States)
Geographic Context:
* Seattle is a vibrant, tech-centric city with a strong startup scene and a high cost of living compared to other U.S. cities
* The Pacific Northwest region offers a mild climate, abundant natural beauty, and a rich cultural scene
* The local tech industry is diverse and dynamic, with a strong focus on cloud computing, AI, and machine learning
Work Schedule: Flexible, with a focus on delivering results and maintaining a healthy work-life balance
*ASSUMPTION:* Designit's remote work arrangement and flexible work schedule allow employees to balance their personal and professional lives effectively, while still meeting the demands of the role.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screening to assess cultural fit and basic qualifications
2. In-depth behavioral interviews to evaluate problem-solving skills, strategic thinking, and communication abilities
3. Final interviews with senior leadership to discuss career growth opportunities and expectations
Key Assessment Areas:
* Strategic thinking and problem-solving skills
* Ability to analyze and interpret data to inform content strategy and decision-making
* Excellent communication and presentation skills
* Experience working with cross-functional teams and managing stakeholder relationships
* Familiarity with content management systems and SEO best practices
Application Tips:
* Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
* Prepare examples of your content strategy, performance analysis, and stakeholder management successes to discuss during interviews
* Research Designit's company culture and values to demonstrate your fit within the organization
*ASSUMPTION:* Designit's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Being prepared with relevant examples and a clear understanding of the company's mission and values will help you succeed in the interview process.
🛠️ Tools & Technologies
* Content management systems (WordPress, Adobe Experience Manager, etc.)
* SEO and analytics tools (Adobe Analytics, Google Search Console, Power BI, Microsoft Clarity)
* Microsoft Office Suite (Word, PowerPoint, Excel, Teams, Outlook)
* Collaboration and project management tools (Asana, JIRA, Confluence)
* Design and prototyping tools (Sketch, Figma, Adobe XD)
*ASSUMPTION:* Familiarity with the listed tools and a willingness to learn new technologies as needed will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
* Creativity and innovation
* Pragmatism and results-driven approach
* Collaboration and teamwork
* Continuous learning and improvement
* Sustainability and social responsibility
Work Style:
* Strategic and data-driven decision-making
* Strong communication and presentation skills
* Ability to work effectively in a remote and cross-functional team environment
* Adaptability and flexibility in a fast-paced, dynamic work environment
* Strong commitment to Designit's mission and values
Self-Assessment Questions:
1. How do you approach analyzing data to inform content strategy and decision-making?
2. Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
3. How do you stay up-to-date with industry trends and best practices in content marketing?
4. Can you describe a situation where you had to adapt to a significant change in your work environment or project scope?
5. How do you ensure that your content resonates with your target audience and drives engagement?
*ASSUMPTION:* Designit values candidates who align with their core values, possess strong strategic thinking skills, and demonstrate a commitment to continuous learning and improvement.
⚠️ Potential Challenges
1. Workload Management: Balancing multiple projects, deadlines, and stakeholder expectations can be challenging, requiring strong time management and prioritization skills.
2. Cross-Functional Collaboration: Working with various teams and managing stakeholder relationships can be complex, demanding excellent communication and diplomatic skills.
3. Data Analysis: The role requires strong analytical skills to interpret data and inform content strategy, which may be challenging for candidates without a strong data background.
4. Remote Work Environment: The remote work arrangement may present challenges in maintaining work-life balance and fostering a sense of connection with colleagues.
📈 Similar Roles Comparison
1. Content Marketing Manager (Tech Industry): This role differs from content marketing roles in other industries, as it requires a deep understanding of tech brands, cloud computing, and AI/machine learning technologies.
2. Senior Content Strategist: This role is more senior and may involve managing a team, while this role focuses on individual contributor responsibilities.
3. Content Marketing Manager (Agency): This role may involve managing client relationships and multiple client projects, while this role is focused on internal content strategy and execution.
*ASSUMPTION:* This role is unique in its focus on content strategy for a global tech brand, requiring a strong understanding of the tech industry and its target audiences.
📝 Sample Projects
1. Developing a content strategy for a new product launch, including blog content, social media promotion, and email marketing campaigns.
2. Analyzing blog performance data to identify trends, optimize content, and improve engagement metrics.
3. Managing a cross-functional team to create and publish a series of blog posts on a new company initiative, ensuring brand consistency and adherence to SEO best practices.
*ASSUMPTION:* These sample projects illustrate the strategic, analytical, and collaborative aspects of the role, showcasing the candidate's ability to manage projects, analyze data, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role fit into the broader content marketing strategy for the company?
3. What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
4. How does the company support the professional development and growth of its content marketing team members?
5. What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
*ASSUMPTION:* Asking these questions demonstrates the candidate's interest in understanding the role's context, priorities, and growth opportunities, as well as their commitment to driving results and contributing to the team's success.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://www.linkedin.com/jobs/view/123456789/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare examples of your content strategy, performance analysis, and stakeholder management successes to discuss during interviews.
4. Research Designit's company culture and values to demonstrate your fit within the organization.
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📜 Disclaimer
Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.
Designit will only retain your records or application for as long as relevant laws require and will only share your information pursuant to a lawful request.
