Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Moodle

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Spain & UK)

🚀 Job Overview

Key aspects of this role include:

• Strategic content planning and creation to engage global audiences
• Collaboration with cross-functional teams to align content with business goals
• Leadership of in-house content agency to deliver high-quality results
• Performance tracking and optimization using analytics tools

ASSUMPTION: This role requires a balance of strategic thinking and hands-on content creation, with a focus on driving business outcomes through engaging storytelling.

📋 Key Responsibilities

✅ Collaborate with teams to create content that resonates with audiences and aligns with brand messaging

✅ Define clear content goals and manage a seamless content pipeline

✅ Write, edit, and produce high-quality content (blogs, eBooks, videos, etc.)

✅ Measure content performance and optimize strategy based on metrics

✅ Lead Moodle’s in-house content agency and manage content marketing budget

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to balance multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in content creation and content marketing in a B2B environment

Required Skills:

• Proven track record of creating innovative and unique content
• Strong writing and editing skills
• Understanding of SEO principles and analytics tools
• Basic knowledge of design principles and software
• Experience leading a creative team
• Exceptional communication and interpersonal skills

Preferred Skills:

• Familiarity with Moodle and understanding of the e-learning market
• Experience working in a global, remote team

ASSUMPTION: Candidates with experience in the e-learning industry and remote work environments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Content Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Flexible work arrangements
• Work-life balance and wellbeing support
• Opportunity to work with a global team and make a real difference

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning Providers

Company Size: 51-200 employees (Global team of over 280 members in more than 25 countries)

Founded: 2001

Company Description:

• Moodle is the world’s most customizable and trusted online learning solution
• Offers a range of products and services, including Moodle LMS, Moodle Workplace, Moodle Apps, and MoodleCloud
• Committed to using business as a force for good, with a focus on education and social impact

Company Specialties:

• Open source LMS / CMS / VLE
• Education and e-learning
• Workplace learning and learning management systems

Company Website: http://moodle.com

ASSUMPTION: Moodle's global presence and commitment to open-source technology make it an attractive employer for candidates seeking international exposure and a mission-driven work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a leadership role

Reporting Structure: Reports directly to the Global Marketing Director

Work Arrangement: Fully flexible, working from anywhere in Spain or the UK

Growth Opportunities:

• Potential to lead and expand the in-house content agency
• Opportunity to work on global campaigns and collaborate with diverse teams
• Possibility to transition into a leadership role within the marketing department

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in content marketing and leadership.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from any location in Spain or the UK)

Office Location(s): N/A (Remote work only)

Geographic Context:

• United Kingdom: A vibrant and diverse country with a strong e-learning industry
• Spain: A Mediterranean country with a growing e-learning market and a high quality of life

Work Schedule: Flexible, with a focus on results and productivity

ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also providing opportunities for international collaboration and exposure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Global Marketing Director
• Content assessment and/or case study presentation
• Final interview with the Global Marketing Director and/or other team members

Key Assessment Areas:

• Content creation and strategy skills
• Leadership and team management abilities
• Cultural fit and alignment with Moodle's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant content marketing experience and achievements
• Prepare a portfolio showcasing your best content creation and strategy work
• Research Moodle's mission and values to demonstrate your alignment with the company's goals

ATS Keywords: Content Marketing, B2B Marketing, SEO, Analytics, Team Leadership, Communication, Interpersonal Skills, Research, Writing, Editing, Budget Management, Creative Thinking, Stakeholder Engagement, E-learning Knowledge

ASSUMPTION: A strong application will demonstrate a proven track record of content marketing success, as well as a clear understanding of Moodle's mission and values.

🛠️ Tools & Technologies

• Content creation and management tools (e.g., WordPress, Google Docs, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, SEMRush)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Innovation
• Integrity
• Education

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and comfortable working in a global, remote environment

Self-Assessment Questions:

• Do you thrive in a diverse, global environment and build strong, positive relationships with stakeholders?
• Are you comfortable working remotely and managing your time effectively?
• Do you align with Moodle's values and mission to empower educators and learners worldwide?

ASSUMPTION: Candidates who demonstrate a strong fit with Moodle's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing a global team and coordinating content efforts across time zones
• Balancing multiple projects and deadlines while maintaining high-quality standards
• Adapting to a remote work environment and maintaining productivity
• Keeping up with the latest trends and best practices in content marketing and the e-learning industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content creation and strategy, with a strong emphasis on driving business outcomes
• Moodle's global presence and commitment to open-source technology set it apart from other e-learning providers
• This role offers significant growth potential and the opportunity to work on high-impact, global campaigns

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a comprehensive content strategy to support the launch of a new Moodle product or feature
• Creating a series of engaging blog posts or videos to educate users on the benefits of Moodle's open-source platform
• Managing a team to produce a high-quality eBook or whitepaper on a relevant e-learning topic

ASSUMPTION: These sample projects demonstrate the range of content creation and strategy tasks that the Content Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Moodle?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does Moodle support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Moodle foster a positive and inclusive work environment for its remote team members?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and assess their fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and achievements
• Prepare a portfolio showcasing your best content creation and strategy work
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.