📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: GlossGenius
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive B2B content marketing strategy
- Creating high-quality content to drive awareness, consideration, and conversion
- Collaborating with cross-functional teams to optimize content distribution
- Leveraging AI tools to increase content output and velocity
- Analyzing content performance and iterating on strategy based on data insights
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a fast-paced, growing startup environment.
📋 Key Responsibilities
✅ Design and implement a comprehensive B2B content marketing strategy
✅ Create compelling, high-quality content (e.g., thought leadership, case studies, webinars, guides, sales enablement materials, ROI calculators)
✅ Champion insights-driven content creation and provocative thought leadership pieces
✅ Work closely with Sales, SEO, Paid Media, Lifecycle Marketing, Product Marketing, and other teams to identify content needs and optimize distribution strategies
✅ Define key content performance metrics and regularly analyze results to demonstrate the impact of content on business outcomes
✅ Develop and implement scalable content creation and management systems, leveraging AI tools and efficient workflows
ASSUMPTION: This role requires a proactive approach to content creation and management, with a focus on maximizing efficiency and output.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years in B2B SaaS content marketing, with a track record of developing and executing successful content strategies to drive measurable business outcomes
Required Skills:
- Proven ability to translate customer insights, competitive intelligence, and market trends into high-impact content themes, formats, and assets
- Strong understanding of content distribution channels and experience collaborating with cross-functional teams
- Analytical mindset with the ability to track content performance, derive insights, and make data-driven decisions
- Proficiency using Content Management Systems (e.g., WordPress, Webflow), Google Analytics, and email marketing software
- Experience creating or managing the production of video content (e.g., tutorials, interviews, social clips) is preferred
Preferred Skills:
- Familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems
- Experience working in a startup or fast-paced environment
- Proficiency in using AI tools for content creation and management
ASSUMPTION: Candidates with a strong portfolio demonstrating their content creation and strategy skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $145,000 per year (New York, California, and Washington) + target equity + benefits
Benefits:
- Flexible PTO
- Competitive health & dental insurance options, with premiums partially or fully covered by GG
- Fertility and adoption benefits via Carrot
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
- Team Bonding opportunities
Working Hours: Full-time, with flexible hours and 2 days per week in the office (Tuesdays & Thursdays)
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York, California, and Washington areas. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing business management tools for small business owners in the beauty and wellness space
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2016, with a mission to empower small business owners to focus on being creators, not admins
Company Description:
- GlossGenius offers a range of business management tools, including booking and scheduling, marketing, analytics, payment processing, and more
- The company aims to position itself as a forward-thinking leader in the beauty and wellness industry
- GlossGenius is backed by several high-profile investors, including Bessemer Venture Partners and L Catterton
Company Specialties:
- Beauty and wellness software
- Small business management tools
- Embedded fintech solutions
Company Website: http://glossgenius.com
ASSUMPTION: GlossGenius is a growing startup with a strong focus on innovation and customer success, making it an attractive opportunity for content marketing professionals looking to make an impact in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibility as the company expands
Reporting Structure: This role reports directly to the Director of Brand Marketing
Work Arrangement: Hybrid, with 2 days per week in the office (Tuesdays & Thursdays) and the rest of the time working remotely
Growth Opportunities:
- As the company grows, there may be opportunities to take on more responsibility or move into a leadership role
- GlossGenius offers professional development opportunities, including a yearly stipend for learning and educational-related expenses
- The company's focus on innovation and customer success provides ample opportunities for content marketing professionals to learn and grow
ASSUMPTION: This role offers a unique opportunity for content marketing professionals to make a significant impact in a growing startup environment, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 days per week in the office (Tuesdays & Thursdays) and the rest of the time working remotely
Office Location(s): New York, NY
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous opportunities for networking and professional development
- The city's thriving tech industry provides ample opportunities for collaboration and growth
- New York is home to a large and growing beauty and wellness industry, making it an ideal location for GlossGenius
Work Schedule: Full-time, with flexible hours and the ability to work remotely for most of the week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR
- Content strategy presentation or case study review
- Final interview with the Director of Brand Marketing and other team members
- Background check and offer extension
Key Assessment Areas:
- Content strategy development and execution
- Content creation and management skills
- Collaboration and communication abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with GlossGenius' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare a content strategy presentation or case study showcasing your ability to develop and execute successful content marketing campaigns
- Research GlossGenius and the beauty and wellness industry to demonstrate your understanding of the company and its target market
ATS Keywords: B2B SaaS content marketing, content strategy, thought leadership, sales enablement, AI tools, content management, cross-functional collaboration, data analysis, beauty and wellness industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content marketing skills, strategic thinking, and cultural fit with GlossGenius.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Webflow)
- Google Analytics
- Email marketing software
- Marketing automation platforms (e.g., HubSpot)
- AI tools for content creation and management
ASSUMPTION: Candidates should be comfortable using a variety of content management and marketing tools, as well as AI tools for content creation and management.
👔 Cultural Fit Considerations
Company Values:
- Empowering small business owners
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer success and satisfaction
- Integrity and transparency
Work Style:
- Proactive and strategic
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and flexible
- Passionate about the beauty and wellness industry
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and customer insights to inform your content strategy?
- Can you provide an example of a time when you had to pivot your content strategy based on data insights or market changes?
- How do you collaborate with cross-functional teams to optimize content distribution and maximize its impact?
ASSUMPTION: Candidates who align with GlossGenius' values and work style, and can demonstrate their ability to thrive in a dynamic, growing startup environment, will be highly competitive for this role.
⚠️ Potential Challenges
- Managing content creation and distribution for a diverse and growing customer base
- Keeping up with the fast-paced and ever-changing beauty and wellness industry
- Balancing the need for strategic, long-term content planning with the demands of day-to-day content creation and management
- Collaborating effectively with cross-functional teams in a hybrid work environment
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a fast-paced, dynamic startup environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the beauty and wellness industry and its use of AI tools for content creation and management
- Compared to similar roles in other industries, this position offers a unique opportunity to make a significant impact in a growing startup environment
- Career path opportunities may include moving into a leadership role or taking on more responsibility as the company expands
ASSUMPTION: Candidates should research similar roles in the beauty and wellness industry and consider how their skills and experience make them a strong fit for this unique opportunity.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for a new product launch in the beauty and wellness industry
- Creating a series of thought leadership articles and webinars to establish GlossGenius as an industry authority
- Managing the production of video content (e.g., tutorials, interviews, social clips) to support content marketing goals
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to succeed in this role.
❓ Key Questions to Ask During Interview
- How does GlossGenius plan to continue growing and expanding its customer base in the beauty and wellness industry?
- What are the biggest challenges facing the beauty and wellness industry, and how can content marketing help address them?
- How does GlossGenius plan to leverage AI tools to improve content creation and management processes?
- What opportunities are there for growth and professional development in this role?
- How does GlossGenius support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and achievements
- Prepare a content strategy presentation or case study showcasing your ability to develop and execute successful content marketing campaigns
- Research GlossGenius and the beauty and wellness industry to demonstrate your understanding of the company and its target market
- Follow up with the hiring manager or HR one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
