📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: ThoughtSpot
🔹 Location: Mountain View, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy that elevates ThoughtSpot's voice in the market and drives engagement across key buyer personas in data, analytics, and business functions.
- Creating high-impact content across formats to support full-funnel marketing efforts and collaborate with various teams to deliver compelling narratives.
- Partnering with customers and sales teams to turn real-world success into storytelling assets like case studies, testimonial videos, and reference content.
- Leveraging SEO insights, market trends, and performance data to optimize and refine content for reach, relevance, and impact.
ASSUMPTION: This role requires a strategic thinker with strong writing and storytelling skills, as well as experience in content marketing or a related field, preferably in B2B SaaS or enterprise tech.
📋 Key Responsibilities
✅ Define and execute a content strategy that elevates ThoughtSpot’s voice in the market and drives engagement across key buyer personas in data, analytics, and business functions.
✅ Create high-impact content across formats—including blog posts, customer stories, landing pages, thought leadership, videos, and webinars—that supports our full-funnel marketing efforts.
✅ Collaborate closely with Product Marketing, Demand Gen, Comms, Brand, and Field teams to deliver compelling narratives that showcase the value of our products.
✅ Partner with customers and sales teams to turn real-world success into storytelling assets like case studies, testimonial videos, and reference content.
✅ Leverage SEO insights, market trends, and performance data to optimize and refine content for reach, relevance, and impact.
✅ Support campaign and event initiatives by delivering content that connects with users at every stage of their journey—from awareness to advocacy.
✅ Help build and scale editorial operations, including content planning, workflow management, and editorial guidelines.
✅ Contribute to a culture of creativity, quality, and curiosity—pushing the boundaries of what great B2B content can be.
ASSUMPTION: The ideal candidate will have experience in content marketing, editorial, or communications, with a proven ability to create and manage content that drives pipeline, supports product launches, and fuels brand awareness.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field (or equivalent experience)
Experience: 6+ years of experience in content marketing, editorial, or communications—preferably in B2B SaaS, data, or enterprise tech.
Required Skills:
- Exceptional writing, editing, and storytelling skills with the ability to distill complex concepts into compelling, accessible narratives.
- Experience collaborating with cross-functional teams and managing content calendars and production workflows.
- Strong understanding of SEO best practices and performance measurement tools (e.g., Google Analytics, HubSpot, SEMrush).
Preferred Skills:
- Experience working in a high-growth startup or scale-up environment.
- Familiarity with the modern data stack or data/analytics tools.
- Ability to manage external writers, designers, or agencies.
- Passion for empowering people to use data in smarter, faster, more impactful ways.
ASSUMPTION: While a degree is preferred, ThoughtSpot values real-world experience and is open to considering candidates with equivalent skills and accomplishments.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Content Marketing Manager with 6+ years of experience in the Bay Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off and work-life balance
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible work arrangements and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Bay Area. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-native Intelligence Platform for data-driven teams
Company Size: Medium (501-1,000 employees) – ThoughtSpot offers the benefits of a mid-sized company with a collaborative and innovative culture.
Founded: 2012 – ThoughtSpot has established itself as a leader in AI-powered analytics and natural language search, with a decade of experience in the industry.
Company Description:
- ThoughtSpot is the experience layer of the modern data stack, leading the industry with its AI-powered analytics and natural language search.
- The company empowers data-driven teams to turn insight into impact by providing an intuitive, natural language search interface for exploring business data.
- ThoughtSpot's platform offers unified capabilities, including an agentic AI analyst called Spotter, ensuring intelligent decision-making happens seamlessly, wherever and whenever needed.
Company Specialties:
- Business Intelligence
- Analytics
- Data Visualization
- Dashboards
- Reporting
- Big Data Analytics
- Data Discovery
- Data Modeling
- Data Governance
- Artificial Intelligence
Company Website: https://www.thoughtspot.com
ASSUMPTION: ThoughtSpot's focus on AI-powered analytics and natural language search sets it apart in the industry, offering applicants a unique opportunity to work on cutting-edge technology in the data analytics space.
📊 Role Analysis
Career Level: Mid-level to Senior – This role offers an opportunity for experienced content marketing professionals to make a significant impact on ThoughtSpot's growth and success.
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and collaborate closely with various teams, including Product Marketing, Demand Gen, Comms, Brand, and Field teams.
Work Arrangement: Remote OK – ThoughtSpot offers flexible work arrangements, including remote work options, to accommodate employees' needs and preferences.
Growth Opportunities:
- As ThoughtSpot continues to grow, there will be opportunities for the Content Marketing Manager to take on additional responsibilities and advance their career within the marketing organization.
- The company encourages professional development and offers training and mentorship programs to support employee growth.
- ThoughtSpot's collaborative and innovative culture fosters an environment where employees can learn from one another and drive meaningful change.
ASSUMPTION: The Content Marketing Manager role at ThoughtSpot offers a unique opportunity for experienced professionals to make a significant impact on the company's growth and success, while also enjoying a flexible and collaborative work environment.
🌍 Location & Work Environment
Office Type: Hybrid – ThoughtSpot's Mountain View headquarters offers a modern and collaborative work environment, with both on-site and remote work options available.
Office Location(s): 444 Castro Street, Suite 1000, Mountain View, California 94041, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering easy access to top tech companies, venture capital firms, and startup incubators.
- The area is known for its diverse and multicultural communities, as well as its vibrant food scene and outdoor recreation opportunities.
- Mountain View is well-connected by public transportation, with nearby Caltrain and VTA Light Rail stations, making it an attractive location for commuters.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available
ASSUMPTION: ThoughtSpot's hybrid work environment offers employees the best of both worlds – the opportunity to collaborate and build relationships with colleagues in person, while also enjoying the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Writing and storytelling skills
- Content strategy and planning
- Collaboration and teamwork
- SEO knowledge and experience
- Alignment with ThoughtSpot's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your writing and storytelling abilities through samples or links to your portfolio
- Demonstrate your understanding of ThoughtSpot's products and market position in your application materials
- Prepare thoughtful questions to ask during the interview process, focusing on the company's growth plans, team dynamics, and opportunities for professional development
ATS Keywords: Content Marketing, SEO, Storytelling, Collaboration, Data Analysis, Content Strategy, Editing, Writing, Project Management, Analytics, Creative Thinking, Communication, Brand Awareness, Digital Marketing, Video Production
ASSUMPTION: ThoughtSpot's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company's long-term success.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or HubSpot
- SEO tools like Google Analytics, SEMrush, or Ahrefs
- Project management software like Asana, Trello, or Monday.com
- Video production and editing tools like Adobe Premiere Pro, Final Cut Pro, or iMovie
ASSUMPTION: The ideal candidate will have experience with relevant content marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Curiosity – ThoughtSpot values employees who are curious and passionate about learning and growth
- Bold Ideas – The company encourages employees to think outside the box and challenge the status quo
- Selfless Excellence – ThoughtSpot fosters a culture of collaboration and mutual support, where employees prioritize the success of the team over individual recognition
Work Style:
- ThoughtSpot values a flexible and adaptable work style, with a focus on results and impact over hours worked
- The company encourages employees to take ownership of their work and make decisions that drive business outcomes
- ThoughtSpot fosters a culture of open communication and active listening, where employees feel comfortable sharing their ideas and feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can drive change and make a significant impact?
- Are you passionate about storytelling and empowering people to use data in smarter, faster, more impactful ways?
- Do you value collaboration and teamwork, and are you comfortable working with cross-functional teams to deliver compelling narratives?
ASSUMPTION: ThoughtSpot's culture is built on a foundation of curiosity, bold ideas, and selfless excellence, with a focus on empowering employees to drive meaningful change and make a significant impact on the company's success.
⚠️ Potential Challenges
- Managing multiple content formats and channels, including blog posts, customer stories, landing pages, thought leadership, videos, and webinars
- Balancing strategic content planning with day-to-day execution and project management
- Keeping up with industry trends and best practices in content marketing and SEO
- Collaborating effectively with cross-functional teams, including Product Marketing, Demand Gen, Comms, Brand, and Field teams
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
ASSUMPTION: The Content Marketing Manager role at ThoughtSpot offers a unique opportunity to make a significant impact on the company's growth and success, but also presents challenges that require strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other Content Marketing Manager roles in the industry, this position offers a unique opportunity to work on cutting-edge technology in the data analytics space, with a focus on AI-powered analytics and natural language search.
- ThoughtSpot's mid-sized company structure offers the benefits of a collaborative and innovative culture, with opportunities for professional growth and development.
- This role is well-suited for experienced content marketing professionals looking to take the next step in their career, with a focus on driving meaningful impact and making a significant contribution to the company's success.
ASSUMPTION: The Content Marketing Manager role at ThoughtSpot offers a unique combination of industry-leading technology, a collaborative and innovative culture, and opportunities for professional growth and development.
📝 Sample Projects
- Developing a comprehensive content strategy that aligns with ThoughtSpot's business objectives and buyer personas
- Creating a series of blog posts, customer stories, and landing pages that showcase the value of ThoughtSpot's AI-powered analytics and natural language search capabilities
- Producing a thought leadership video featuring ThoughtSpot's CEO or other executives, discussing the company's vision for the future of data analytics and AI
ASSUMPTION: The Content Marketing Manager role at ThoughtSpot offers a unique opportunity to work on high-impact projects that drive business outcomes and showcase the company's innovative technology and thought leadership.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content marketing team, and how can this role help address them?
- How does ThoughtSpot support the professional development and growth of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ThoughtSpot measure the success of its content marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
- What opportunities are there for collaboration and knowledge-sharing with other teams, such as Product Marketing, Demand Gen, Comms, Brand, and Field teams?
ASSUMPTION: ThoughtSpot values curiosity and bold ideas, and encourages candidates to ask thoughtful questions during the interview process to demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ThoughtSpot's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and storytelling abilities, content strategy and planning, and collaboration and teamwork
- Prepare a portfolio or samples of your work that demonstrate your ability to create high-impact content across formats
- Research ThoughtSpot's products, market position, and industry trends to show your understanding of the company and its competitive landscape
- Prepare thoughtful questions to ask during the interview process, focusing on the company's growth plans, team dynamics, and opportunities for professional development
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
