Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Mappedin

🔹 Location: Remote (Waterloo, ON)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with occasional office presence)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning Mappedin’s content strategy
• Creating high-performing content across multiple channels
• Collaborating with internal teams to translate technical ideas into clear, compelling content
• Optimizing content for SEO and performance metrics
• Managing a content calendar that supports demand gen campaigns and product launches

ASSUMPTION: This role requires a strong understanding of B2B SaaS, SEO, and the full marketing funnel. The ideal candidate will have experience in content marketing and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Own and execute Mappedin’s content strategy, driving traffic, supporting lead generation, and strengthening brand voice

✅ Create and manage content across various formats: blogs, whitepapers, case studies, email nurture sequences, social copy, and more

✅ Collaborate with internal teams to translate technical ideas into clear, compelling content

✅ Build and manage a content calendar that supports demand gen campaigns and product launches

✅ Optimize content for SEO and performance metrics

✅ Maintain brand tone and messaging consistency across all platforms

✅ Regularly measure, analyze, and report on content performance, making data-driven decisions for future initiatives

✅ Leverage AI tools to streamline content creation, optimize SEO performance, and uncover insights that inform strategy and campaign effectiveness.

ASSUMPION: This role requires strong writing and editing skills, as well as the ability to manage multiple projects and deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3-5 years of experience in content marketing, preferably in B2B SaaS

Required Skills:

• Exceptional writing and editing skills with a portfolio to showcase
• Strong understanding of SEO, lead funnels, and buyer personas
• Experience with content management systems and marketing tools (e.g., HubSpot, Google Analytics)
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strategic mindset and collaborative spirit

Preferred Skills:

• Familiarity with indoor mapping or proptech industries

ASSUMPTION: While familiarity with indoor mapping or proptech industries is a bonus, it is not required. The ideal candidate will have a strong foundation in content marketing and be eager to learn about the industry.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 CAD per year (Based on industry standards for a mid-level content marketing role in Waterloo, ON)

Benefits:

• Flexible work hours and remote work options
• Flexible vacation policy
• Company-provided hardware and office equipment
• Competitive health, dental, and vision benefits
• Employee assistance program
• Retirement savings plan with company matching

Working Hours: Full-time (37.5 hours/week), flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in Waterloo, ON. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Indoor Mapping and Spatial Data Management

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2011, Waterloo, Ontario

Company Description:

• Mappedin is a global leader in indoor mapping and spatial data management
• Power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more
• Make maps as powerful indoors as they are outdoors using AI-powered mapping technology

Company Specialties:

• Indoor Wayfinding
• Turn-by-Turn Directions
• Indoor Mapping
• Retail Technology
• Mobile Wayfinding
• Web Wayfinding
• Mapping SDKs
• Digital Mapping
• Indoor Maps
• Indoor Location Information
• Indoor Map Management
• Indoor Navigation
• Digital Directory
• Blue Dot Navigation
• Digital Kiosk
• Indoor Mapping Software
• Indoor positioning
• PropTech
• Indoor Analytics
• Smart Office Technology
• Mapping Software
• AI mapping

Company Website: https://www.mappedin.com

ASSUMPTION: Mappedin is a fast-growing, innovative company that values curiosity, collaboration, and a competitive spirit. They offer a dynamic work environment with opportunities for growth and learning.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid (Remote with occasional office presence)

Growth Opportunities:

• Potential to grow into a senior role as the company expands
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Chance to learn about indoor mapping and spatial data management

ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a significant impact on the company's content strategy.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with occasional office presence)

Office Location(s): Waterloo, Ontario

Geographic Context:

• Waterloo is a mid-sized city located in the heart of Canada's Technology Triangle
• Close proximity to major tech hubs like Toronto and Kitchener-Waterloo
• Offers a high quality of life with affordable housing, short commutes, and a vibrant tech community

Work Schedule: Full-time (37.5 hours/week), flexible hours

ASSUMPTION: Waterloo offers a unique blend of urban and rural living, with easy access to major cities and a strong tech industry presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Video interview with the hiring manager and/or team members
• Final round interview with the Marketing Manager and/or other senior leaders
• Background check and reference check (if applicable)

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO and content strategy
• Ability to manage multiple projects and deadlines
• Cultural fit with the company's values and work environment
• Industry-specific knowledge (if applicable)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Showcase your portfolio of writing samples and any relevant content marketing projects
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and industry to demonstrate your enthusiasm and understanding

ATS Keywords: Content Strategy, B2B SaaS, SEO, Content Creation, Email Campaigns, Collaboration, Data Analysis, Project Management, Technical Writing, Marketing Tools, Lead Generation, Brand Messaging, AI Tools, Content Management Systems, Buyer Personas, Fast-Paced Environment

ASSUMPTION: The interview process at Mappedin is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Content Management Systems (e.g., HubSpot, WordPress)
• Marketing Automation Tools (e.g., Marketo, Pardot)
• SEO Tools (e.g., SEMrush, Ahrefs)
• Project Management Tools (e.g., Asana, Trello)
• AI Tools (e.g., Frase, Copy.ai)
• Design Tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Play for the team
• Stay curious
• Challenge opinions
• Take risks
• Learn from mistakes
• Be competitive
• Win together

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and data-informed
• Adaptable and resilient
• Comfortable working remotely and independently

Self-Assessment Questions:

• How do you align with Mappedin's value of 'playing for the team'?
• How comfortable are you working in a fast-paced, dynamic environment?
• How do you approach challenging opinions and taking risks in your work?
• How do you ensure you're learning from your mistakes and applying those lessons to your work?
• How do you balance working independently and collaborating with a remote team?

ASSUMPTION: Mappedin values candidates who are passionate about their work, curious about the industry, and eager to contribute to the company's success.

⚠️ Potential Challenges

• Occasional office presence may be required, which could disrupt remote work routines
• The fast-paced nature of the role may lead to tight deadlines and high workloads
• The company is growing and changing rapidly, which can result in shifting priorities and responsibilities
• The role may require working with technical subject matter, which can be challenging for those without a technical background

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a willingness to adapt to change.

📈 Similar Roles Comparison

• Content Marketing Manager vs. Content Strategist: Both roles focus on content strategy, but the Content Marketing Manager role is more focused on execution and day-to-day content creation, while the Content Strategist role is more focused on high-level strategy and planning
• B2B SaaS vs. B2C: B2B SaaS content marketing requires a deep understanding of the target audience's pain points and how the product addresses them, while B2C content marketing focuses more on storytelling and emotional appeal
• Content Marketing Manager vs. Digital Marketing Manager: Both roles involve content creation and strategy, but the Digital Marketing Manager role is more focused on the overall digital marketing strategy, including SEO, social media, and paid advertising, while the Content Marketing Manager role is more focused on content creation and distribution

ASSUMPTION: The specific responsibilities and requirements of these roles may vary depending on the company and industry.

📝 Sample Projects

• Developing a content strategy for a new product launch
• Creating a series of blog posts that establish the company as a thought leader in the industry
• Managing an email nurture campaign that drives leads and supports the sales team
• Collaborating with the product team to create user-friendly onboarding content
• Optimizing existing content for SEO and improving performance metrics

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities that a Content Marketing Manager at Mappedin may encounter.

❓ Key Questions to Ask During Interview

• How does the content marketing team collaborate with other departments, such as product and sales?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does the company support the professional development of its content marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the content marketing team's efforts?
• How does the company approach A/B testing and optimization of content?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's approach to content marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on content marketing, SEO, and B2B SaaS
• Prepare a portfolio of writing samples and any relevant content marketing projects to showcase your skills
• Research the company and industry to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.