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📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: athenahealth
🔹 Location: New Caledonia
🔹 Job Type: Remote
🔹 Category: 🔍 SEO & Content Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leveraging expertise in content strategy within the healthcare technology sector
- Creating authoritative, high-quality content for engaging prospective customers
- Developing long-form, multimedia content for awareness, consideration, and demand
- Aligning content strategy with audience needs and buyer journey stages
ASSUMPTION: The role requires consistent collaboration with cross-functional teams to ensure content aligns with overall marketing goals and healthcare industry standards.
📋 Key Responsibilities
✅ Create and support content marketing initiatives across the marketing funnel
✅ Lead the creation of multi-format content including blogs, infographics, and videos
✅ Manage and grow the YouTube channel through strategic planning and execution
✅ Collaborate with other teams to ensure content aligns with brand and SEO strategies
✅ Monitor content performance metrics to optimize content strategies
✅ Utilize SEO best practices to enhance content visibility
ASSUMPTION: Responsibilities will involve a data-driven approach to refine and enhance content impact across digital platforms.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Marketing, Business Administration, Communications, or related field
Experience: 5+ years in content marketing or related field
Required Skills:
- Content Strategy
- Healthcare Technology
- SEO Optimization
- Content Creation
- Video Production
Preferred Skills:
- B2B and SaaS Experience
- Data Analysis
- Project Management
ASSUMPTION: The candidate should have a portfolio demonstrating proficiency in creating impactful content and a track record of working within digital marketing environments.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Health and financial benefits
- Various location-specific perks including commuter support and tuition assistance
- Collaborative workspaces
Working Hours: 40 hours per week with flexibility for remote work
ASSUMPTION: Compensation package likely includes standard industry benefits given the company's reputation and size.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees, which offers opportunities for significant contributions while having the resources to support growth
Founded: 1997
Company Description:
- Focused on simplifying the practice of healthcare with innovative tech solutions
- Creates products and services to support US healthcare systems
- Promotes a collaborative, inclusive, and innovative work culture
Company Specialties:
- Revenue Cycle Management
- Patient Engagement
- Electronic Health Records (EHR)
Company Website: athenahealth.com
ASSUMPTION: Company is currently experiencing growth, providing both stability and career advancement opportunities.
📊 Role Analysis
Career Level: Mid-level position requiring independent management of content strategies
Reporting Structure: Likely reports to Content Studio lead or similar position
Work Arrangement: Hybrid model with flexibility for remote work
Growth Opportunities:
- Potential to specialize further in healthcare technology content
- Opportunities for advancement within the Marketing department
- Potential to lead larger content initiatives or teams
ASSUMPTION: This role will allow the individual to refine leadership skills and gain deeper insights into the healthcare tech industry.
🌍 Location & Work Environment
Office Type: Emphasizes modern, innovative environments with hybrid work flexibility
Office Location(s): Various locations, including Boston, Austin, Bangalore and Pune
Geographic Context:
- Workplaces designed to foster innovation and productivity
- Opportunities for remote work to allow for a flexible lifestyle
- Culturally rich locations offering a variety of amenities and living conditions
Work Schedule: Flexible hours to accommodate different working environments
ASSUMPTION: The hybrid model indicates a supportive environment in balancing professional and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial application submission through company career page
- Phone interview with HR for first-round screening
- Technical interview with Hiring Manager
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of SEO and metrics
- Communication and teamwork abilities
Application Tips:
- Ensure your portfolio highlights versatility in content formats
- Emphasize any healthcare technology content experience
- Showcase data-driven decision-making in previous roles
ATS Keywords: SEO, Content Strategy, Video Production, Healthcare Technology
ASSUMPTION: The application process will emphasize a candidate’s ability to drive content strategies forward effectively.
🛠️ Tools & Technologies
- SEO tools like Ahrefs or SEMrush
- Content management systems (CMS) such as WordPress
- Video editing software like Adobe Premiere or Final Cut Pro
ASSUMPTION: Familiarity with these tools will be beneficial for daily tasks and long-term project success.
👔 Cultural Fit Considerations
Company Values:
- Innovation in healthcare technology
- Diversity and inclusion within the workplace
- Commitment to professional development and growth
Work Style:
- Collaborative yet independent
- Adaptable to changes and new challenges
- Proactive and results-oriented
Self-Assessment Questions:
- Are you comfortable working in a dynamic, rapidly evolving digital landscape?
- Can you translate complex healthcare topics into engaging content?
- Do you thrive in a cross-functional team environment?
ASSUMPTION: Success in this role will require alignment with the company’s mission and a proactive approach to content marketing.
⚠️ Potential Challenges
- Navigating the complexities of healthcare regulations
- Ensuring content remains relevant and up-to-date
- Balancing creative content with data-driven insights
- Managing cross-departmental collaboration effectively
ASSUMPTION: Challenges will likely be mitigated through strong internal support and resources available at athenahealth.
📈 Similar Roles Comparison
- Other content manager roles may not require specific healthcare technologies knowledge
- Might involve less emphasis on multimedia content creation
- Could vary in expectations for cross-departmental collaboration
ASSUMPTION: This position emphasizes a unique combination of healthcare content experience and multimedia skills.
📝 Sample Projects
- Content campaign for new healthcare software release
- SEO-driven blog series on healthcare technology trends
- Video series exploring patient engagement strategies
ASSUMPTION: Projects will focus on integrating content efforts across platforms to create coherent marketing strategies.
❓ Key Questions to Ask During Interview
- How does athenahealth measure the effectiveness of its content strategies?
- What tools do you utilize for content optimization and why?
- Can you describe the team structure within the marketing department?
- How does athenahealth support career growth within the company?
- What are the company's current focus areas in content marketing?
ASSUMPTION: Asking these questions will help gauge alignment with career goals and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Ensure your resume is updated to reflect relevant experience
- Include a link to your portfolio demonstrating long-form content expertise
- Optionally provide a cover letter detailing your interest in the role
- Prepare to discuss past experiences that align with the responsibilities listed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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