Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Leonardo.Ai

🔹 Location: Sydney, NSW, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the content strategy to establish Leonardo.Ai as an industry leader in generative AI.
• Building and executing a scalable content program, ensuring high production quality while maintaining efficiency and agility.
• Creating, editing, and overseeing high-quality content across various formats to support rapid content production.
• Recruiting, managing, and mentoring a team of freelance content producers, writers, editors, and designers.
• Collaborating closely with marketing, creative, and product teams to identify content gaps, develop campaigns, and drive engagement across all channels.

ASSUMPTION: This role requires a strategic and highly creative individual who can inspire, educate, and engage a global base of creators while working collaboratively with various teams.

📋 Key Responsibilities

✅ Develop and own the content strategy, aligning with audience needs, market trends, and storytelling best practices to establish Leonardo.Ai as an industry leader in generative AI.

✅ Build and execute a scalable content program, ensuring high production quality while maintaining efficiency and agility.

✅ Create, edit, and oversee high-quality content, including articles, guides, reports, newsletters, video scripts, and more, to support rapid content production.

✅ Recruit, manage, and mentor a team of freelance content producers, writers, editors, and designers to enable efficient content creation and distribution.

✅ Deeply understand the generative AI space and the evolving needs of creative users, mapping content to different stages of their journey to maximize impact.

✅ Collaborate closely with marketing, creative, and product teams to identify content gaps, develop campaigns, and drive engagement across all channels.

✅ Monitor performance data to refine and scale high-performing content, continuously optimizing for reach, engagement, and conversion.

✅ Stay ahead of industry trends and audience behavior, leveraging insights to evolve the content strategy and ensure Leonardo.Ai remains top-of-mind.

ASSUMPTION: This role requires a mix of strategic and hands-on responsibilities, with a strong focus on collaboration and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: 5-10 years of commercial experience in content marketing, driving business impact with a mix of strategic and hands-on roles.

Required Skills:

• Excellent communication and storytelling skills; an editorial background is a bonus but not essential.
• Proven experience in building a content program from the ground up.
• Ability to analyze data, generate insights, and report on content effectiveness.
• Strong project management skills and ability to multitask in a fast-paced environment.

Preferred Skills:

• Experience working with AI or generative AI technologies.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the AI or tech industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AU$120,000 - AU$160,000 per annum, plus equity. This range is based on industry standards for a Content Marketing Manager with 5-10 years of experience in the tech industry in Sydney.

Benefits:

• Impact the future of AI.
• Remote and hybrid work options.
• 6 weeks working abroad.
• 18 weeks of gender-neutral paid parental leave.
• Wellness budget.
• Home office budget.
• Training and conference expenses.
• Fun and engaging company events, both virtual and in-person.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Leonardo.Ai operates in the technology industry, specifically focusing on generative AI for content creation. The company is part of Canva and has experienced significant growth since its founding in 2022.

Company Size: Leonardo.Ai has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Leonardo.Ai was founded in 2022, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Leonardo.Ai is a tech startup that leverages generative AI technologies to create an entire content production platform.
• The company aims to supercharge asset production for users by incorporating numerous forms of generative AI into its tooling and workflows.
• Leonardo.Ai is committed to creating an inclusive environment where everyone feels valued and empowered, with a focus on work-life balance and continuous learning opportunities.

Company Specialties:

• Generative AI technologies.
• Content production platform.
• AI-powered creativity tools.

Company Website: leonardo.ai

ASSUMPTION: Leonardo.Ai's focus on generative AI and content creation makes it an attractive option for candidates interested in the intersection of technology and creativity.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional with 5-10 years of commercial experience in content marketing. The position offers opportunities for growth and leadership within the content marketing function.

Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including marketing, creative, and product.

Work Arrangement: This is a hybrid role, with employees working on-site in Sydney for 3 days per week and remotely for 2 days per week.

Growth Opportunities:

• As the content marketing function grows, there may be opportunities for the incumbent to take on additional responsibilities or mentor junior team members.
• The company's rapid growth and expansion present opportunities for career progression within Leonardo.Ai or its parent company, Canva.

ASSUMPTION: This role offers a unique opportunity for an experienced content marketing professional to build and grow a content program from its early foundational stages.

🌍 Location & Work Environment

Office Type: Leonardo.Ai's office is located in Sydney, NSW, Australia, and offers a vibrant and collaborative work environment.

Office Location(s): 100 Harris St, Pyrmont NSW 2009, Australia

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales, offering a diverse range of cultural, recreational, and professional opportunities.
• The office is located in the Pyrmont neighborhood, which is known for its vibrant food and entertainment scene, as well as its proximity to the Sydney Harbour foreshore.
• The area is well-served by public transportation, making it easily accessible from various parts of the city.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely up to 2 days per week.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Sydney office for 3 days per week.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screen with the HR team.
• In-depth interview with the Head of Marketing and other stakeholders.
• Final interview with the CEO or another senior leader.

Key Assessment Areas:

• Strategic thinking and content strategy development.
• Content creation and editing skills.
• Project management and team leadership abilities.
• Cultural fit and alignment with Leonardo.Ai's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your content marketing achievements and the impact you've made in previous roles.
• Demonstrate your understanding of the generative AI space and Leonardo.Ai's platform in your application materials.

ATS Keywords: Content strategy, content marketing, content creation, team management, project management, AI, generative AI, storytelling, data analysis, industry trends, audience engagement.

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and data-driven approach to content marketing in their application materials.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Contentful).
• Project management tools (e.g., Asana, Trello, Jira).
• Design and editing tools (e.g., Adobe Creative Suite, Sketch, Figma).
• AI-powered content generation tools (e.g., Copy.ai, Frase, Jasper).

ASSUMPTION: Candidates should be comfortable using a range of content marketing tools and be open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered.
• Flexible: We understand the importance of work-life balance and offer flexible work arrangements to support our employees' well-being.
• Empowering: We prioritize our employees' growth and offer continuous learning opportunities and career growth tailored to their goals.
• Impactful: We believe in the power of AI to transform industries and strive to create meaningful impact through our work.

Work Style:

• Collaborative: We work closely with various teams to drive engagement and achieve our goals.
• Data-driven: We make informed decisions based on data and analytics to optimize our content's performance.
• Agile: We operate in a fast-paced environment and are adaptable to change and new opportunities.

Self-Assessment Questions:

• Do you thrive in a collaborative and data-driven work environment?
• Are you comfortable working in a hybrid setting, with a mix of on-site and remote work?
• Do you have a proven track record of building and growing a content program from the ground up?

ASSUMPTION: Candidates should assess their fit with Leonardo.Ai's values and work style before applying to ensure a successful and fulfilling experience in the role.

⚠️ Potential Challenges

• Managing a team of freelance content producers, writers, editors, and designers may present unique challenges in terms of communication, coordination, and quality control.
• Working in a fast-paced and rapidly growing startup environment may require adaptability and the ability to manage multiple priorities effectively.
• Establishing Leonardo.Ai as an industry leader in generative AI may necessitate innovative thinking and a willingness to challenge the status quo.
• Competing with larger, more established content marketing teams may require a strategic and targeted approach to content creation and distribution.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively in their application materials and interviews.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position focuses on the generative AI space and requires a deep understanding of AI-powered content creation tools.
• As a startup, Leonardo.Ai offers a unique opportunity to build and grow a content program from its early foundational stages, with a high degree of autonomy and impact.
• Candidates with experience in the tech industry or a strong interest in AI may find this role particularly appealing, as it offers the chance to work at the intersection of technology and creativity.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other content marketing positions when deciding whether to apply.

📝 Sample Projects

• Developing a comprehensive content strategy for Leonardo.Ai's generative AI platform, including audience personas, content pillars, and channel-specific tactics.
• Creating a series of blog posts, articles, and guides that showcase the capabilities of Leonardo.Ai's platform and provide valuable insights into the generative AI space.
• Managing a team of freelance content producers to create and distribute a monthly newsletter featuring the latest trends, tips, and success stories from the generative AI community.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Content Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Leonardo.Ai's content marketing function and the priorities for the first 90 days in this role?
• How does Leonardo.Ai support the professional development and growth of its content marketing team members?
• Can you provide examples of how Leonardo.Ai's content marketing efforts have driven business impact and contributed to the company's growth?
• How does Leonardo.Ai approach collaboration and information sharing between its content marketing, creative, and product teams?
• What are the key performance indicators (KPIs) for the content marketing function, and how are they tracked and reported?

ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company, and to assess their fit with Leonardo.Ai's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, content creation, and team management abilities.
• Prepare examples of your content marketing achievements and the impact you've made in previous roles, demonstrating your understanding of the generative AI space and Leonardo.Ai's platform.
• Follow up with the Leonardo.Ai HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.