📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: BuildOps
🔹 Location: Raleigh, North Carolina
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days a week) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging content across various channels
- Collaborating with Content and Marketing teams to create a consistent brand voice
- Elevating thought leadership through bylines and ghostwriting for strategic media placement
- Managing content schedules, timelines, and deadlines with exceptional organizational skills
ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and project management skills to succeed.
📋 Key Responsibilities
✅ Master and effectively utilize BuildOps' brand voice, tone, messaging, and positioning for all internal and external communications
✅ Write and produce clever, engaging, and helpful creative content that directly speaks to the needs and challenges of our customers
✅ Contribute to, communicate within, and track progress using the BuildOps content calendar, collaborating closely with the Content team
✅ Conduct thorough research on competitors, interview internal team members, and engage directly with our customers to uncover compelling content opportunities
✅ Write bylines and contribute to thought leadership pieces on behalf of BuildOps executives for publication on our channels and external platforms
✅ Ghostwrite articles, opinion pieces, and other content for strategic media placement to enhance BuildOps' brand reputation and reach
✅ Manage assigned content schedules, timelines, and deadlines with exceptional organizational skills
ASSUMPTION: This role involves a mix of creative writing, strategic planning, and project management, requiring strong multitasking and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years of content, communications, or creative writing experience with a proven track record of contributing to content strategy across online and offline channels
Required Skills:
- Expert-level proficiency in grammar and syntax with strong proofreading skills
- Excellent communication skills, adaptable to various audiences and mediums
- Proven ability to manage time and projects effectively
- Strong thematic thinking and attention to detail
- Familiarity with marketing collaboration tools and content management systems
Preferred Skills:
- Experience in the construction or SaaS industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and experience in content strategy.
💰 Compensation & Benefits
Salary Range: $105,000 to $120,000 per year
Benefits:
- Generous equity grant, become an owner in our company!
- Comprehensive benefits package
- Flexible paid time off
- Work from Home Stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules with lunch provided for in-office days
- Company events like BBQs and team-building activities, both in-person and virtual
Working Hours: Full-time, 40 hours per week with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on industry standards for a Content Marketing Manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development for the Construction Industry
Company Size: 51-200 employees (Mid-size company with a startup-like culture)
Founded: 2018, with a strong focus on growth and innovation
Company Description:
- BuildOps is a fast-paced, high-growth startup committed to transforming the commercial contracting industry through its all-in-one business platform
- The company aims to take commercial contractors from pen and paper operations to digitized, efficient, data-driven business
- BuildOps has raised multiple rounds of funding from reputable Venture Capital firms, including Founders Fund, Fika Ventures, Siemens Next47, and Greenspring Associates
Company Specialties:
- All-in-one business platform for commercial contractors
- Field service and project management software
- Inventory management, contracts, workflow, and accounting integration
Company Website: http://buildops.com
ASSUMPTION: BuildOps is a well-funded, rapidly growing startup with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote
Growth Opportunities:
- Potential career progression to Senior Content Marketing Manager or similar roles
- Opportunities to lead and mentor junior team members
- Chance to grow with the company as it expands and enters new markets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of in-office and remote work
Office Location(s): Los Angeles, Toronto, and Raleigh
Geographic Context:
- Raleigh, North Carolina, is a mid-sized city with a growing tech industry
- The area offers a relatively low cost of living compared to other major tech hubs
- Raleigh has a diverse and vibrant cultural scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Writing and content creation skills
- Strategic thinking and planning abilities
- Project management and organizational skills
- Cultural fit and alignment with BuildOps' values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy experience and relevant achievements
- Include a portfolio or writing samples that demonstrate your creativity and versatility
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Content strategy, creative writing, project management, thought leadership, ghostwriting, brand voice, marketing collaboration tools
ASSUMPTION: BuildOps' interview process is designed to assess both your technical skills and cultural fit, with a strong focus on problem-solving and adaptability.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot, or similar)
- Marketing collaboration tools (e.g., Asana, Trello, or similar)
- Project management tools (e.g., JIRA, Monday.com, or similar)
- Writing and editing tools (e.g., Google Docs, Microsoft Word, or similar)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and content creation tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer-centric approach
- Collaboration and teamwork
- Accountability and ownership
Work Style:
- Fast-paced and dynamic, with a strong focus on growth and innovation
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Results-driven and focused on achieving measurable outcomes
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
- Are you a strong collaborator, and do you enjoy working with diverse teams to achieve common goals?
- Do you have a proven track record of creating engaging content that drives results and resonates with target audiences?
ASSUMPTION: BuildOps' culture is fast-paced, collaborative, and focused on innovation, with a strong emphasis on customer success and continuous improvement.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Balancing creative and strategic thinking with project management and organizational skills
- Adapting to a fast-paced, dynamic work environment with a strong focus on growth and innovation
- Working with diverse teams and stakeholders to align content strategies and achieve common goals
ASSUMPTION: Success in this role requires strong multitasking, prioritization, and project management skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Content Strategist: Both roles focus on creating and executing content strategies, but the Content Marketing Manager role places more emphasis on day-to-day content creation and project management
- Industry-specific context: BuildOps' focus on the construction industry sets it apart from other content marketing roles, requiring a strong understanding of the industry and its target audience
- Career path comparison: Content Marketing Manager roles can lead to senior content marketing, director, or similar leadership positions, with opportunities to specialize in specific content channels or industries
ASSUMPTION: While Content Marketing Manager roles share similarities with other content-focused positions, the industry-specific context and career path opportunities make this role unique.
📝 Sample Projects
- Developing and executing a quarterly content calendar for BuildOps' blog and social media channels
- Collaborating with the Content team to create a comprehensive content style guide that ensures consistent brand voice and messaging across all channels
- Writing and publishing a thought leadership piece on the future of commercial contracting, featuring insights from BuildOps' executives and industry experts
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and collaboration to creative content writing and execution.
❓ Key Questions to Ask During Interview
- How does BuildOps support the professional growth and development of its content marketing team members?
- What are the key priorities for the Content Marketing team in the first 90 days, and how does this role contribute to achieving those objectives?
- How does BuildOps measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other marketing team members and stakeholders?
- How does BuildOps' culture support work-life balance, and what resources are available to help team members manage their time and priorities effectively?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy experience and relevant achievements
- Prepare a portfolio or writing samples that demonstrate your creativity and versatility
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
