📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: BuildOps
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (Los Angeles, Toronto, Raleigh)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing engaging content across various channels
- Collaborating with Content and Marketing teams to create a consistent brand voice
- Elevating thought leadership through bylines and ghostwriting for strategic media placement
- Managing content schedules, timelines, and deadlines
- Empathizing with target personas and tailoring messaging to specific audience segments
ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and project management skills. The ideal candidate will be comfortable working in a fast-paced, high-growth startup environment and have experience managing multiple projects and deadlines.
📋 Key Responsibilities
✅ Master and effectively utilize BuildOps' brand voice, tone, messaging, and positioning for all internal and external communications
✅ Write and produce clever, engaging, and helpful creative content that directly speaks to the needs and challenges of our customers
✅ Contribute to, communicate within, and track progress using the BuildOps content calendar, collaborating closely with the Content team
✅ Conduct thorough research on competitors, interview internal team members, and engage directly with our customers to uncover compelling content opportunities
✅ Write bylines and contribute to thought leadership pieces on behalf of BuildOps executives for publication on our channels and external platforms
✅ Ghostwrite articles, opinion pieces, and other content for strategic media placement to enhance BuildOps' brand reputation and reach
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring the candidate to be comfortable with both content creation and planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years of content, communications, or creative writing experience, with a proven track record of contributing to content strategy across online and offline channels
Required Skills:
- Expert-level proficiency in grammar and syntax, with strong proofreading skills
- Excellent communication skills, adaptable to various audiences and mediums
- Proven ability to manage time and projects effectively
- Strong content research, development, and execution experience across various formats
- Demonstrated ability to create content for diverse audience segments and personas
- Solid thematic thinking and attention to detail, with the ability to understand overall business objectives and contribute to well-aligned content strategies and execution plans with clearly defined KPIs
Preferred Skills:
- Familiarity with marketing collaboration tools and content management systems
- Experience working in a startup environment
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their writing skills and experience in content strategy. They should also be comfortable using project management tools and collaborating with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $105,000 to $120,000 USD per year
Benefits:
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible paid time off
- Work from Home Stipend
- Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules with lunch provided for in-office days
- Company events like BBQs and team-building activities, both in-person and virtual
- Talented and motivated team members who care deeply about one another
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a Content Marketing Manager role in Toronto, Canada. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on construction technology (ConTech)
Company Size: 51-200 employees, which means the company is in a growth phase, offering opportunities for career advancement and impact
Founded: 2018, with headquarters in Santa Monica, CA, USA
Company Description:
- BuildOps is the only all-in-one management software built specifically for the modern commercial specialty contractor
- Focusing on trade contractors, BuildOps combines service, project management, and more into a single SaaS platform
- BuildOps enables subcontractors to run their entire business on one software solution that manages their invoicing & billing, scheduling, estimates, proposals, payments, workflows, custom forms, financial reporting, and more
Company Specialties:
- Field service & project management platform
- Software development for commercial service contractors
- Construction technology (ConTech)
Company Website: http://buildops.com
ASSUMPTION: BuildOps is a fast-paced, high-growth startup committed to transforming the commercial contracting industry through its all-in-one platform. The company is well-funded and backed by reputable Venture Capital firms, indicating stability and growth potential.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and collaborate closely with the Content team and other marketing functions
Work Arrangement: Hybrid, with 3 days in the office (Los Angeles, Toronto, or Raleigh) and 2 days remote
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's content strategy and brand voice
- Opportunity to learn and develop skills in a fast-paced, high-growth startup environment
ASSUMPTION: This role offers a unique opportunity to shape the company's content strategy and brand voice while working in a dynamic, growth-oriented environment.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office, 2 days remote)
Office Location(s): Los Angeles, California, USA; Toronto, Ontario, Canada; Raleigh, North Carolina, USA
Geographic Context:
- Los Angeles: A major tech hub with a vibrant startup scene and a diverse talent pool
- Toronto: A multicultural city with a thriving tech industry and a strong focus on innovation
- Raleigh: A growing tech hub with a lower cost of living compared to other major cities
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. The location options provide access to diverse talent pools and vibrant tech communities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- Take-home content assignment to evaluate writing and strategic thinking skills
- In-depth interview with the Head of Marketing and other team members to discuss the role, responsibilities, and company culture
- Final interview with the CEO or another executive to discuss the company's mission, vision, and growth plans
Key Assessment Areas:
- Writing and content creation skills
- Strategic thinking and content planning abilities
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio or provide writing samples that demonstrate your ability to create engaging, on-brand content
- Prepare for the take-home assignment by researching BuildOps' brand voice, tone, and messaging guidelines
- Be ready to discuss your thoughts on the construction industry, content marketing trends, and how you can contribute to BuildOps' growth
ATS Keywords: Content Marketing, Content Strategy, Creative Writing, Project Management, Brand Voice, Thought Leadership, Ghostwriting, A/B Testing, SEO, SEM, Marketing Automation, CRM, Marketing Analytics, Marketing Campaigns, Content Calendar, Content Management System, Collaboration Tools
ASSUMPTION: The application process will focus on assessing the candidate's writing and strategic thinking skills, as well as their cultural fit and alignment with BuildOps' brand voice and values.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or HubSpot
- Marketing automation and analytics tools like Google Analytics, Marketo, or HubSpot
- Project management tools such as Asana, Trello, or Jira
- SEO and A/B testing tools like SEMrush, Ahrefs, or Optimizely
- Design tools such as Canva, Adobe Creative Suite, or Sketch
ASSUMPTION: The ideal candidate will have experience using a variety of content creation, project management, and marketing tools to streamline their workflow and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: BuildOps prioritizes understanding and addressing the needs of its customers
- Innovative: The company encourages creativity, experimentation, and continuous learning
- Collaborative: BuildOps fosters a culture of teamwork, open communication, and mutual support
Work Style:
- Fast-paced: The company operates in a dynamic, high-growth environment that requires adaptability and quick decision-making
- Data-driven: BuildOps uses data and analytics to inform content strategy and measure performance
- Creative: The company values originality, boldness, and a unique point of view in its content
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth startup environment?
- Are you comfortable working with data and analytics to inform content strategy?
- Can you effectively balance creativity and strategic thinking in your content approach?
ASSUMPTION: BuildOps values candidates who are adaptable, data-driven, and creative, with a strong customer focus and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, high-growth startup environment
- Balancing creative and strategic thinking in content development and planning
- Working with a diverse range of stakeholders, including customers, team members, and media contacts
- Adapting to changes in company priorities and content strategy
ASSUMPTION: The Content Marketing Manager role at BuildOps presents unique challenges that require strong project management skills, adaptability, and the ability to balance creativity and strategic thinking.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance of creative and strategic thinking, as well as project management skills
- Content Marketing Managers in other industries may not have the same level of responsibility for thought leadership and ghostwriting
- This role offers a unique opportunity to shape the company's content strategy and brand voice in a fast-paced, high-growth startup environment
ASSUMPTION: The Content Marketing Manager role at BuildOps is unique in its blend of creative, strategic, and project management responsibilities, offering a rare opportunity to make a significant impact on the company's content strategy and brand voice.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including messaging, channels, and KPIs
- Creating a series of thought leadership articles that establish BuildOps' executives as industry experts and drive brand awareness
- Managing a content calendar for a quarterly marketing campaign, ensuring consistent messaging and on-brand content across all channels
ASSUMPTION: The Content Marketing Manager role at BuildOps involves a wide range of projects that require strong strategic thinking, creativity, and project management skills.
❓ Key Questions to Ask During Interview
- How does BuildOps differentiate its content strategy from competitors in the ConTech industry?
- What are the key priorities for the Content team in the first 90 days, and how can this role contribute to their success?
- How does BuildOps measure the success of its content marketing efforts, and what are the key KPIs for this role?
- What opportunities are there for growth and professional development within the Content team and the company as a whole?
- How does BuildOps support work-life balance for its employees, particularly those working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's mission, vision, and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or provide writing samples that showcase your ability to create engaging, on-brand content
- Prepare for the take-home assignment by researching BuildOps' brand voice, tone, and messaging guidelines
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
