Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Weaver AI

🔹 Location: San Mateo, California, United States (Remote OK)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote-friendly with optional co-working days in the Bay Area

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling stories to amplify Weaver AI's brand and drive awareness
• Collaborating directly with the founding team to shape the company's narrative
• Building a content engine that supports product launches and grows the waitlist
• Optimizing content for SEO and distribution across various channels

ASSUMPTION: This role requires a strong understanding of content marketing strategies and a passion for storytelling to effectively communicate Weaver AI's unique value proposition.

📋 Key Responsibilities

✅ Own the end-to-end content strategy—from ideation to execution—across blog, social, newsletters, and community

✅ Translate product capabilities and customer stories into clear, compelling content

✅ Collaborate with design and product teams to create launch assets, explainers, and educational content

✅ Optimize content for SEO and distribution across channels

✅ Manage a content calendar and maintain publishing consistency

✅ Track performance and iterate on what’s working

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously while maintaining a consistent publishing schedule.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: 3-5 years of experience in content marketing, ideally at a startup or SaaS company

Required Skills:

• Excellent writing and editing skills with a portfolio of published work
• Deep understanding of product marketing and audience targeting
• Comfortable working in a fast-paced, iterative environment

Preferred Skills:

• Experience marketing to designers or dev tools audience
• Familiarity with tools like Webflow, Notion, or Figma

ASSUMPTION: Candidates with experience in the design or tech industry may have a better understanding of Weaver AI's target audience and product offerings.

💰 Compensation & Benefits

Salary Range: $70,000 - $120,000 per year (Based on experience and industry standards for a mid-level content marketing role in the San Francisco Bay Area)

Benefits:

• Competitive hourly or monthly compensation based on experience
• Flexible hours and async-friendly culture
• Remote-friendly setup with optional co-working days in the Bay Area
• We’ll cover the cost of a laptop or any tools you need to do your best work
• Opportunity to convert to a full-time role with equity as we grow

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content marketing role in the San Francisco Bay Area. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on generative AI for fashion and textiles

Company Size: 2-10 employees (Small, agile team with a flat hierarchy)

Founded: 2023 (Less than 2 years ago)

Company Description:

• Weaver AI empowers fashion brands to transform raw inspiration into runway-ready masterpieces using generative AI
• The company aims to eliminate tedious workflows, allowing designers to focus on pushing boundaries and setting trends
• Weaver AI is rewriting the rules of fashion design and fostering innovation in the industry

Company Specialties:

• Generative AI for fashion and textiles
• Fashion design innovation
• Product development and marketing for AI-driven tools

Company Website: weaverai.in

ASSUMPTION: Weaver AI is a young, innovative company focused on leveraging AI to revolutionize the fashion industry. As a small startup, it offers a dynamic and agile work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the founding team and works closely with design and product teams

Work Arrangement: Remote-friendly with optional co-working days in the Bay Area

Growth Opportunities:

• As the first marketing hire, this role has the potential to grow into a leadership position as the company expands
• Opportunity to convert to a full-time role with equity as the company grows
• Gain experience in marketing a cutting-edge AI product in the fashion industry

ASSUMPTION: This role offers significant growth potential as Weaver AI continues to expand and establish itself in the market.

🌍 Location & Work Environment

Office Type: Remote-friendly with optional co-working days in the Bay Area

Office Location(s): San Mateo, California

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem
• The region offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
• San Mateo is located in the southern part of the Bay Area, approximately 20 miles south of San Francisco

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Writing assignment to evaluate content creation skills
• Final interview with the founding team to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Writing and editing skills
• Understanding of content marketing strategies
• Alignment with Weaver AI's mission and values
• Ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and any relevant industry knowledge
• Include a portfolio of your published work to showcase your writing and editing skills
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Content Marketing, Writing, Editing, Product Marketing, SEO, Launch Assets, Educational Content, Iterative Environment, Startup, SaaS, Fashion, AI

ASSUMPTION: The application process for this role may be more competitive due to the company's innovative product and the unique opportunity it offers in the growing AI and fashion industries.

🛠️ Tools & Technologies

• Webflow
• Notion
• Figma
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, HubSpot)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience in content marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Weaver AI values pushing the boundaries of what's possible in fashion design
• Collaboration: The company fosters a culture of working together to achieve common goals
• Customer-centricity: Weaver AI prioritizes understanding and meeting the needs of its customers

Work Style:

• Agile and iterative: The company values a fast-paced, iterative work environment
• Creative and innovative: Weaver AI encourages employees to think outside the box and challenge the status quo
• Customer-focused: The company prioritizes understanding and meeting the needs of its customers

Self-Assessment Questions:

• Do you thrive in a fast-paced, iterative work environment?
• Are you passionate about storytelling and communicating complex ideas clearly and concisely?
• Do you align with Weaver AI's mission to revolutionize the fashion industry using AI?

ASSUMPTION: Candidates who are comfortable working in a dynamic, agile environment and share Weaver AI's passion for innovation and customer-centricity will be a strong fit for this role.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment may require adaptability and the ability to manage multiple projects simultaneously
• As the first marketing hire, this role may involve wearing multiple hats and taking on responsibilities beyond traditional content marketing
• The fashion industry is highly competitive, and standing out with a unique AI-driven product may present challenges
• The remote-friendly work arrangement may require strong self-motivation and time management skills

ASSUMPTION: These challenges are inherent to working in a small, agile startup and can be overcome with strong communication, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a deep understanding of both the fashion industry and AI-driven products
• As the first marketing hire, this role offers significant growth potential and the opportunity to shape the company's narrative
• Compared to other content marketing roles, this position may require more collaboration with design and product teams to create launch assets and educational content

ASSUMPTION: Candidates with experience in both content marketing and the fashion or tech industries may find this role particularly appealing and well-suited to their skillset.

📝 Sample Projects

• Developing a content strategy to launch Weaver AI's first product and grow its waitlist
• Creating a series of blog posts and social media content that highlights the benefits of using AI in fashion design
• Partnering with design and product teams to create launch assets and educational content for upcoming product releases

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the content marketing manager may work on, but the specific projects may vary based on the company's priorities and the manager's unique skills and ideas.

❓ Key Questions to Ask During Interview

• How does Weaver AI plan to differentiate itself in the competitive fashion industry?
• What are the most significant challenges facing the company in the next 12 months, and how can this role help address them?
• How does Weaver AI support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Weaver AI plan to scale its marketing efforts as the company grows?

ASSUMPTION: These questions are designed to help candidates better understand the company's goals, culture, and expectations for the content marketing manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and any relevant industry knowledge
• Prepare a writing sample that demonstrates your ability to create compelling content for a fashion or tech audience
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.