📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Trullion
🔹 Location: New York, NY, USA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product-focused content strategies to drive engagement and brand visibility
- Creating high-impact, SEO-optimized content across various channels and formats
- Collaborating cross-functionally to ensure messaging consistency and scale content operations
- Conducting content analytics and competitive research to identify gaps and optimize performance
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and proficiency in various content marketing tools. The ideal candidate will have experience in B2B SaaS and a solid understanding of SEO, email marketing, and web analytics.
📋 Key Responsibilities
✅ Drive a product-first content strategy that aligns with business goals, working closely with Product Marketing
✅ Create high-impact, SEO-optimized content such as whitepapers, ebooks, case studies, emails, web/blog copy, ads, event materials, and executive communications
✅ Ensure messaging consistency across all channels by collaborating with Events, Demand Generation, Brand, Sales, and Partnerships teams
✅ Scale content operations by managing editorial calendars, workflows, and working with external writers and creative partners
✅ Conduct content analytics and competitive research to drive engagement, pipeline, and brand visibility, and identify content gaps
ASSUMPTION: This role requires a strong understanding of the product roadmap and the ability to translate complex technical concepts into compelling content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 3+ years of content marketing experience in enterprise B2B SaaS, with a background in fintech, Big 4 accounting, or startups being a plus
Required Skills:
- Proficient with tools like Hubspot, AI platforms, and Wordpress
- Strong writer with a portfolio showcasing analytical thinking across formats and channels
- Deep knowledge of SEO, email marketing, web analytics, and broader content strategy
- Excellent communicator with a track record of actionable insights and cross-functional collaboration
Preferred Skills:
- Experience in the accounting or fintech industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in content marketing, with a strong portfolio demonstrating their ability to create engaging and effective content.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 USD per year
Benefits:
- Comprehensive benefits package
- Personal development opportunities
- Excellent work-life balance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Content Marketing Manager role in New York City. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting technology
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Trullion is revolutionizing the accounting world with its AI-powered platform designed for finance teams, accountants, and auditors
- The company automates financial workflows, increases efficiency, prevents costly oversights, and drives collaboration
- Trullion is headquartered in New York, with offices in Tel Aviv and London, and is backed by prominent investors
Company Specialties:
- Contract Intelligence
- Artificial Intelligence
- Machine Learning
- NLP
- Accounting Technology
- Lease Accounting
- Revenue Recognition
Company Website: trullion.com
ASSUMPTION: Trullion is a fast-growing startup with a strong focus on innovation and customer-centricity. The company's mission is to build accounting and audit technology that people love, making the industry more efficient, transparent, and human-oriented.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director of Product Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to contribute to the company's mission and make a significant impact on its growth
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Trullion continues to expand and solidify its position in the accounting technology market.
🌍 Location & Work Environment
Office Type: On-site, modern office space
Office Location(s): New York, NY, USA
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is a major hub for finance, technology, and other industries, providing ample networking opportunities
- New York has a humid subtropical climate, with hot summers and cold winters
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: New York City offers a dynamic and stimulating work environment, with a wealth of resources and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- Content marketing assessment or case study presentation
- Interview with the Director of Product Marketing
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Writing and content creation skills
- Understanding of SEO and content strategy
- Cross-functional collaboration and communication abilities
- Alignment with Trullion's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Include a portfolio or samples of your work that demonstrate your ability to create engaging and effective content
- Prepare for the content marketing assessment or case study presentation by researching Trullion's products and industry
- Be ready to discuss your alignment with Trullion's core values and company culture during the interview process
ATS Keywords: Content Marketing, SEO, Email Marketing, Web Analytics, B2B SaaS, Analytical Thinking, Cross-Functional Collaboration, Content Strategy, Hubspot, Wordpress, Fintech, Big 4 Accounting, Startups, Content Operations, Content Analytics, Competitive Research
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's content marketing skills and cultural fit with Trullion.
🛠️ Tools & Technologies
- Hubspot
- AI platforms
- Wordpress
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Web analytics tools (e.g., Google Analytics)
ASSUMPTION: The ideal candidate will be proficient in using various content marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Think BIG: We are ambitious, proactive, and love challenging the status quo
- We live by truth: We uphold the highest standards of accuracy and accountability
- On Your Side: We are on this journey together and want to collaborate and empower each other to succeed
- Committed: Committed to execution. Committed to delivery. Committed to excellence.
Work Style:
- Collaborative: We work closely together to achieve our goals
- Adaptable: We embrace change and are open to new ideas
- Results-driven: We focus on delivering tangible outcomes and driving business growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can challenge the status quo and drive innovation?
- Are you committed to delivering excellence and upholding the highest standards of accuracy and accountability?
- Do you enjoy collaborating with others and empowering them to succeed?
ASSUMPTION: Trullion values candidates who are ambitious, proactive, and committed to delivering excellence. The ideal candidate will be a strong collaborator who embraces change and is open to new ideas.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for creativity with the requirement to adhere to brand guidelines and SEO best practices
- Collaborating effectively with cross-functional teams, including those with different priorities and work styles
- Adapting to changes in the product roadmap or company priorities
ASSUMPTION: The Content Marketing Manager role at Trullion may present challenges related to managing multiple projects, balancing creativity with guidelines, and adapting to changes in the company's priorities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on product-focused content, requiring a deep understanding of the product roadmap and technical concepts
- Compared to other content marketing roles in the accounting technology industry, this position offers the opportunity to work on cutting-edge AI-powered solutions and drive innovation in the field
- In terms of career path, this role can lead to leadership positions in content marketing or other areas of the business, as Trullion continues to grow and expand
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on product-focused content and the chance to drive innovation in the accounting technology field.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including lighthouse content, email campaigns, and event materials
- Conducting a competitive analysis and content audit to identify gaps and optimize performance across the funnel
- Creating a series of blog posts or articles that explain complex technical concepts in an accessible and engaging way
ASSUMPTION: The Content Marketing Manager at Trullion will have the opportunity to work on a variety of projects that showcase their content creation, strategy, and analytical skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Trullion's products?
- What are the biggest challenges facing the content marketing team in the next 6-12 months?
- How does Trullion support the professional development and growth of its employees?
- What is the company's approach to measuring and optimizing the performance of content marketing efforts?
- How does Trullion foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare a portfolio or samples of your work that demonstrate your ability to create engaging and effective content
- Research Trullion's products and industry to prepare for the content marketing assessment or case study presentation
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
