📌 Core Information
🔹 Job Title: Content Marketing Manager
🔹 Company: Intenseye
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy aligned with business goals, SEO, and brand positioning.
- Creating and managing content across various platforms, including blog posts, whitepapers, case studies, newsletters, landing pages, TV & video content, and social media.
- Collaborating with internal teams and external experts to stay updated on industry trends and competitors.
- Optimizing content for SEO, lead generation, and conversion, and tracking performance using relevant tools.
- Managing content projects and campaigns, ensuring consistency, quality, and strategic alignment across all touchpoints.
ASSUMPTION: This role requires a strong focus on storytelling, writing, and editing skills, as well as a solid understanding of digital marketing principles and SEO. Experience in a B2B SaaS or tech startup environment would be beneficial.
📋 Key Responsibilities
✅ Own and execute a content strategy aligned with business goals, SEO, and brand positioning.
✅ Plan, write, and edit a wide variety of content, including blog posts, whitepapers, case studies, newsletters, landing pages, TV & video content, and social media.
✅ Manage and grow our social media presence and newsletters, and help launch and manage a performance marketing podcast.
✅ Collaborate with product and sales teams to develop content that supports the buyer journey and revenue goals.
✅ Manage our content calendar and ensure consistent publishing cadence.
✅ Optimize content for SEO, lead generation, and conversion, and track performance using relevant tools.
✅ Stay up to date on industry trends and competitors to surface timely and relevant content opportunities.
✅ Collaborate with our Design team to ensure every piece of content looks and feels like Intenseye, and review content from other contributors for quality and consistency.
✅ Develop compelling messaging, scripts, booth, print, and presentation materials for webinars and live events.
✅ Support integrated marketing campaigns with strategic content creation and organized project management.
ASSUMPTION: This role requires strong project management skills, the ability to work autonomously, and comfort in a fast-paced, startup environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 4+ years of experience in content marketing, preferably in a B2B SaaS or tech startup environment.
Required Skills:
- Exceptional writing, editing, and storytelling skills with a strong portfolio.
- Solid understanding of SEO, content analytics, and digital marketing principles.
- Experience working cross-functionally with sales, product, and design teams.
- Comfortable in a fast-paced, startup environment—able to take initiative and deliver autonomously.
Preferred Skills:
- Experience with HubSpot or equivalent marketing automation platforms.
- Familiarity with project management tools like Asana, Trello, or Monday.com.
ASSUMPTION: While not essential, experience in the EHS/HSE industry would be beneficial for understanding the context and creating relevant content.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a mid-senior level content marketing role in New York)
Benefits:
- Great Salary, Health Benefits, and Equity in a fast-growing business
- Employee Stock Option Package
- Parental Leave
- Annual Learning & Development Stipend
- Flexible PTO/Vacation + public holidays
- Comprehensive Family Medical Insurance, Dental & Vision
- Flexibility on work location and hours
Working Hours: Full-time (40 hours/week) with flexibility on work location and hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on workplace safety using computer vision AI.
Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with opportunities for growth and impact.
Founded: 2018. Intenseye has been operating for 7 years, providing ample time for the company to establish itself and grow.
Company Description:
- Intenseye is on a mission to transform workplace safety with computer vision AI.
- The company provides 24/7 visibility into unseen hazards, ergonomic risk factors, and leading indicator data.
- Intenseye empowers EHS and operations leaders to drive proactive changes that reduce work-related injury and illness rates, improve compliance, and save lives.
Company Specialties:
- Real-Time Safety Management & SIF Prevention
- AI-Powered Health and Safety Solutions
Company Website: http://www.intenseye.com
ASSUMPTION: Intenseye's focus on workplace safety and AI technology makes it an innovative and forward-thinking company to work for.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity to grow and make a significant impact on the company's content marketing strategy.
Reporting Structure: Reports directly to the CEO, providing a high level of visibility and influence on the company's content marketing efforts.
Work Arrangement: On-site with remote flexibility. This arrangement allows for a balance between collaboration and remote work.
Growth Opportunities:
- As the company grows, there may be opportunities to expand the content marketing team and take on a leadership role.
- Intenseye's focus on innovation and technology provides opportunities to learn and grow in the field of AI and computer vision.
ASSUMPTION: This role offers significant growth potential, both within the content marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Intenseye's office is located in New York City, providing a vibrant and dynamic work environment.
Office Location(s): 1250 Broadway, Suite 401, New York, NY 10001, US
Geographic Context:
- New York City offers a diverse and multicultural environment, with numerous opportunities for networking and professional growth.
- The city is home to a thriving tech industry, with many startups and established companies in close proximity.
- New York City provides ample opportunities for cultural and recreational activities outside of work.
Work Schedule: Full-time (40 hours/week) with flexibility on work location and hours. This arrangement allows for a healthy work-life balance.
ASSUMPTION: Intenseye's office location in New York City provides a dynamic and engaging work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the CEO to discuss the role, responsibilities, and expectations.
- Skills assessment or case study presentation to evaluate writing, editing, and project management skills.
- Final interview with the CEO to discuss the role and make a hiring decision.
Key Assessment Areas:
- Writing and editing skills, with a focus on storytelling and creating engaging content.
- Understanding of SEO, content analytics, and digital marketing principles.
- Ability to work autonomously and manage multiple projects simultaneously.
- Cultural fit and alignment with Intenseye's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your writing, editing, and project management skills, as well as your experience with content marketing in a B2B SaaS or tech startup environment.
- Include a portfolio of your best work, showcasing your writing, editing, and storytelling abilities.
- Prepare for the interview by researching Intenseye's mission, values, and industry focus, and be ready to discuss your ideas for driving content marketing success.
ATS Keywords: Content Marketing, SEO, Digital Marketing, Writing, Editing, Storytelling, Content Analytics, Social Media Management, Project Management, Performance Tracking, Industry Insights, Content Strategy, Lead Generation, Buyer Journey, Campaign Planning
ASSUMPTION: Intenseye's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- HubSpot or equivalent marketing automation platforms
- Project management tools like Asana, Trello, or Monday.com
- SEO tools like SEMrush, Ahrefs, or Moz
- Content creation and design tools like Canva, Adobe Creative Suite, or Sketch
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Safety First: Intenseye prioritizes the safety and well-being of its employees and customers above all else.
- Innovation: The company encourages creativity, continuous learning, and a growth mindset.
- Collaboration: Intenseye fosters a culture of teamwork, open communication, and mutual respect.
Work Style:
- Agile and dynamic, with a focus on results and continuous improvement.
- Data-driven, with a strong emphasis on performance tracking and analytics.
- Collaborative, with a focus on teamwork and open communication.
Self-Assessment Questions:
- Do you have a strong commitment to safety and a passion for making a positive impact on workplace safety?
- Are you comfortable working in a fast-paced, startup environment and able to take initiative and deliver autonomously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Intenseye's company values and work style require candidates who are passionate about safety, innovative, collaborative, and data-driven.
⚠️ Potential Challenges
- The fast-paced, startup environment may require candidates to be adaptable and comfortable with change.
- The role may involve managing multiple projects simultaneously, requiring strong project management skills and the ability to prioritize effectively.
- The company's focus on innovation and technology may require candidates to learn new tools and processes quickly.
- The role may require candidates to work with external experts and industry influencers, necessitating strong communication and networking skills.
ASSUMPTION: These challenges are inherent in a fast-growing, innovative company like Intenseye and can be overcome with the right skills and mindset.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position reports directly to the CEO, providing a high level of visibility and influence on the company's content marketing efforts.
- Intenseye's focus on workplace safety and AI technology sets it apart from other B2B SaaS companies, offering a unique opportunity to work in a cutting-edge industry.
- This role offers significant growth potential, both within the content marketing function and across the broader organization, as the company continues to grow and expand its offerings.
ASSUMPTION: This role offers a unique combination of responsibility, influence, and growth potential, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive content strategy for Intenseye's annual user conference, including blog posts, social media content, email marketing, and on-site materials.
- Creating a series of case studies highlighting Intenseye's success stories and customer testimonials, showcasing the company's impact on workplace safety and compliance.
- Launching and managing a performance marketing podcast, featuring interviews with industry experts, customers, and thought leaders in the field of workplace safety and AI technology.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic content marketing campaigns, with a focus on driving awareness, engagement, and growth.
❓ Key Questions to Ask During Interview
- How does Intenseye plan to expand its content marketing efforts in the coming year, and how can this role contribute to that growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Intenseye support the professional development and growth of its content marketing team?
- What are the biggest challenges facing the content marketing function at Intenseye, and how can this role help address them?
- How does Intenseye measure the success of its content marketing efforts, and what key performance indicators (KPIs) does the company track?
ASSUMPTION: These questions are designed to assess the candidate's understanding of Intenseye's content marketing strategy, as well as their ability to contribute to the company's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing, editing, and project management skills, as well as your experience with content marketing in a B2B SaaS or tech startup environment.
- Include a portfolio of your best work, showcasing your writing, editing, and storytelling abilities.
- Prepare for the interview by researching Intenseye's mission, values, and industry focus, and be ready to discuss your ideas for driving content marketing success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
