📌 Core Information
🔹 Job Title: Content Marketing Manager:in (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various platforms to attract and inform target audiences
- Conducting research on renewable energy trends to keep content relevant and up-to-date
- Optimizing content for search engines (SEO) to increase organic traffic
- Collaborating with the marketing team to develop editorial plans and implement content strategies
- Analyzing content performance and continuously improving it
ASSUMPTION: This role requires a strong focus on creating high-quality, engaging content that resonates with target audiences and drives organic traffic. The ideal candidate will have a background in content creation, preferably in the renewable energy or technology sector, and a solid understanding of SEO principles.
📋 Key Responsibilities
✅ Write and edit texts that engage target audiences across various platforms, such as the company website, blogs, and newsletters
✅ Research current topics and trends in the renewable energy sector to keep content informative and up-to-date
✅ Optimize content for search engines (SEO) to increase organic traffic
✅ Collaborate with the marketing team to develop editorial plans and implement content strategies
✅ Analyze content performance and continuously improve it
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their content creation skills, preferably in the renewable energy or technology sector. They should also have a solid understanding of SEO principles and be comfortable using SEO tools.
🎯 Required Qualifications
Education: A degree in communication, journalism, marketing, or a related field
Experience: At least 2 years of writing experience, preferably in renewable energy or technology
Required Skills:
- Excellent writing skills in German
- Strong research skills
- Familiarity with SEO principles and tools (e.g., ahrefs, Google Search Console)
- Creativity and a good sense for engaging topics
- Proactive work ethic and high level of responsibility
- Ability to prioritize tasks in a fast-paced environment and work on important tasks with a 100% approach
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Fluency in English
ASSUMPTION: While a degree in a relevant field is required, the ideal candidate's portfolio and experience will be given more weight in the hiring process. Familiarity with SEO tools is a plus but not a deal-breaker, as the company is willing to provide training.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Work in Germany's first green unicorn and actively contribute to the solar energy revolution
- Diverse team with over 65 nationalities
- Hybrid work model (combination of remote and on-site work)
- Modern office in Berlin-Friedrichshain with various amenities (e.g., table tennis, yoga, rooftop terrace)
- Onboarding day to learn about the company, team, and founder
- Regular company updates and learning opportunities
- Strong team spirit and memorable team events
- Feedback-driven culture that values growth and input
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Berlin. The final salary will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Enpal is a leading provider of solar panels, heat pumps, and smart meters in Europe. They specialize in renewable energy solutions and are committed to driving the energy transition.
Company Size: Enpal has over 1,000 employees, making it a mid-sized company with a dynamic and collaborative work environment.
Founded: Enpal was founded in 2017 and has since grown to become Germany's first green unicorn.
Company Description:
- Enpal is a market leader in solar panels, heat pumps, and smart meters in Europe
- They use artificial intelligence to connect energy storage, charging stations, and heat pumps to the power grid
- Enpal is committed to becoming the largest virtual power plant in Europe
Company Specialties:
- Renewable energy solutions
- Solar panels
- Heat pumps
- Smart meters
- Virtual power plants
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on renewable energy and sustainability makes it an attractive employer for environmentally conscious candidates. The company's rapid growth and innovative approach to energy solutions also contribute to its appeal.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Content Marketing Manager will report directly to the Head of Marketing and work closely with the marketing team.
Work Arrangement: Hybrid (combination of remote and on-site work)
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the company
- Opportunities to work on high-impact projects and contribute to the company's growth
- Chance to gain experience in a fast-growing, innovative company in the renewable energy sector
ASSUMPTION: The Content Marketing Manager role offers a unique opportunity to work at the intersection of marketing and renewable energy. The ideal candidate will be eager to grow with the company and take on new challenges as it continues to expand.
🌍 Location & Work Environment
Office Type: Modern office in Berlin-Friedrichshain with various amenities (e.g., table tennis, yoga, rooftop terrace)
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office is located in the trendy Friedrichshain neighborhood, known for its nightlife, street art, and alternative culture
- Berlin offers a high quality of life, with affordable housing, a rich cultural scene, and numerous green spaces
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work model offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having access to the company's modern office and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Writing and editing skills
- Research skills and ability to stay up-to-date on industry trends
- SEO knowledge and ability to optimize content
- Collaboration and teamwork skills
- Proactivity and initiative
Application Tips:
- Tailor your application to highlight your relevant experience and skills
- Include a portfolio showcasing your content creation skills, preferably in the renewable energy or technology sector
- Prepare for interview questions related to your writing and research skills, as well as your understanding of SEO principles
- Be ready to discuss your approach to content creation and how you stay up-to-date on industry trends
ATS Keywords: Content creation, writing, editing, research, SEO, renewable energy, marketing, collaboration, teamwork, proactivity, initiative
ASSUMPTION: Enpal uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- Content Management System (CMS)
- SEO tools (e.g., ahrefs, Google Search Console)
- Microsoft Office or Google Workspace
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the tools listed above is preferred but not required. The ideal candidate should be comfortable learning new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Sustainability and environmental responsibility
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Openness to new ideas and feedback
- Results-driven and proactive approach
Self-Assessment Questions:
- Do you share Enpal's commitment to sustainability and environmental responsibility?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with a diverse team?
- Are you proactive and results-driven, with a strong focus on delivering high-quality work?
ASSUMPTION: Enpal values diversity and inclusion and is committed to creating a work environment that supports employees from all backgrounds. Candidates who share the company's values and are comfortable working in a dynamic, collaborative environment are likely to be a good fit for the Content Marketing Manager role.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the renewable energy industry and Enpal's rapid growth
- Balancing multiple responsibilities and priorities in a dynamic work environment
- Working effectively with a diverse, multicultural team
- Adapting to changes in the company's content strategy and priorities
ASSUMPTION: The Content Marketing Manager role offers a unique opportunity to work at the intersection of marketing and renewable energy. However, the fast-paced nature of the industry and Enpal's rapid growth may present challenges for candidates who prefer a more stable or predictable work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Content Marketing Manager role at Enpal requires a strong focus on renewable energy and sustainability
- Enpal's commitment to innovation and continuous learning sets it apart from more traditional companies in the renewable energy sector
- As a mid-sized company, Enpal offers a more collaborative and dynamic work environment than larger corporations, but may also provide fewer opportunities for career advancement
ASSUMPTION: Candidates who are passionate about renewable energy and sustainability, and who thrive in dynamic, collaborative work environments, are likely to be a good fit for the Content Marketing Manager role at Enpal.
📝 Sample Projects
- Developing a content strategy for Enpal's website, blog, and social media channels to attract and engage target audiences
- Creating a series of blog posts or articles on renewable energy trends and innovations to establish Enpal as a thought leader in the industry
- Optimizing existing content for search engines (SEO) to increase organic traffic and improve Enpal's online visibility
ASSUMPTION: The Content Marketing Manager role at Enpal offers a unique opportunity to work on high-impact projects that drive the company's growth and contribute to the energy transition.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does Enpal support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing department?
- How does Enpal measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and Enpal's mission, and can help you better understand the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your content creation skills, preferably in the renewable energy or technology sector
- Prepare for interview questions related to your writing and research skills, as well as your understanding of SEO principles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
