Content Marketing Manager (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Content Marketing Manager (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits and executing on-page and off-page optimization strategies.
• Collaborating with internal teams and external stakeholders to deliver high-quality campaigns that meet client expectations.

ASSUMPTION: This role requires a strong blend of strategic thinking, technical SEO expertise, and project management skills. The ideal candidate will have experience working with enterprise-level clients and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.

✅ Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Acting as the main point of contact for clients, building strong, trust-based relationships through proactive communication.

✅ Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Executing on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Developing and implementing link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

✅ Collaborating with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.

✅ Preparing and presenting regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

ASSUMPTION: The role involves a mix of strategic planning, hands-on SEO work, and client management. Strong communication, project management, and technical SEO skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in content marketing, SEO, or a related role, with a focus on enterprise-level clients.

Required Skills:

• Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Proven experience in developing and implementing content marketing strategies.
• Strong technical SEO skills, including site audits, structured data, and Core Web Vitals.
• Excellent project management skills, with experience using project management tools like Asana.
• Excellent communication and client management skills.

Preferred Skills:

• Experience with Ahrefs or STAT.
• Fluency in French or other languages in addition to English.

ASSUMPTION: Given the remote nature of the role and the requirement for the candidate to be based in Canada, proficiency in English is essential. Fluency in French or other languages can be an asset but is not required.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Content Marketing Manager with 2-5 years of experience in Canada)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
• Mental health support through Spring Health and Headspace membership.
• Physical health support through Gympass.
• Unlimited PTO, paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment.

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in Canada.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Marketing Manager with 2-5 years of experience in Canada. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B tech and SaaS marketing. They focus on generating revenue through Customer Generation, a marketing methodology developed in-house.

Company Size: Medium-sized company with 51-200 employees, offering a collaborative and dynamic work environment.

Founded: 2014, with headquarters in Irvine, California, and global offices in Canada, Mexico, and the United Kingdom.

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies.
• Their proven Customer Generation methodology has generated over $1 billion in revenue for clients in the last 10 years.
• The company offers a range of services, including Paid Media, Content + SEO, Design, Strategy, and RevOps.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established performance marketing agency with a strong focus on B2B tech and SaaS marketing. They offer a comprehensive range of services and have a proven track record of success in generating revenue for their clients.

📊 Role Analysis

Career Level: Mid-level role, with opportunities for growth and advancement within the company.

Reporting Structure: The Content Marketing Manager will report directly to the Associate Director (AsD) and work closely with other Strategists, Specialists, and Project Managers within the team.

Work Arrangement: This role is 100% remote, with the ability to work from anywhere in Canada. The company offers state-of-the-art offices in Irvine, California, for those who prefer an on-site work environment.

Growth Opportunities:

• Progression to Senior Content Strategist or other senior roles within the company.
• Expansion of responsibilities and team leadership opportunities as the company continues to grow.
• Potential to work on high-profile enterprise-level clients and make a significant impact on the company's success.

ASSUMPTION: This role offers significant opportunities for career growth and advancement within the company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California, for those who prefer an on-site work environment.

Office Location(s): Toronto, Ontario, Canada (remote), with additional offices in Irvine, California; Mexico City, Mexico; and London, United Kingdom.

Geographic Context:

• Toronto is the largest city in Canada and the capital of the province of Ontario.
• The city is known for its diverse culture, vibrant arts scene, and robust tech industry.
• Toronto has a humid continental climate, with warm summers and cold winters.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in Canada.

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the ability to work from anywhere in Canada. The company's offices in Irvine, California, provide an on-site work environment for those who prefer a traditional office setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate SEO and content marketing skills.
• Final interview with the hiring manager and/or other team members to discuss the role, responsibilities, and company culture.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• Technical SEO skills and experience with relevant tools.
• Content marketing strategy development and implementation.
• Project management skills and experience with Asana or similar project management tools.
• Excellent communication and client management skills.
• Cultural fit and alignment with Directive Consulting's core values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
• Include specific examples of your SEO and content marketing achievements, with quantifiable results where possible.
• Prepare for the technical assessment or case study by brushing up on your SEO skills and reviewing recent industry trends.
• Research Directive Consulting's company culture and be ready to discuss how your values align with theirs.

ATS Keywords: Content Marketing, SEO, Strategy, Project Management, Client Communication, Asana, Remote, Canada, Toronto, Enterprise, B2B, SaaS, Marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical SEO skills and experience. Applicants should be prepared to demonstrate their expertise and provide specific examples of their achievements in the field.

🛠️ Tools & Technologies

• Screaming Frog
• SEMrush
• GA4
• Google Search Console
• Excel
• Asana
• Ahrefs (nice to have)
• STAT (nice to have)

ASSUMPTION: The ideal candidate will have expertise in the required tools and be comfortable learning new tools as needed. Familiarity with Ahrefs or STAT is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our team members above all else.
• Transparency: We foster an open and honest environment where information is freely shared.
• Accountability: We take ownership of our responsibilities and deliver on our commitments.
• Continuous Learning: We embrace a growth mindset and are always looking for ways to improve.
• Collaboration: We work together to achieve our goals and support each other's success.

Work Style:

• Remote-first company with a flexible work-from-anywhere policy.
• Strong focus on project management and collaboration using tools like Asana.
• Fast-paced and dynamic work environment, with a focus on results and continuous improvement.
• Open and inclusive company culture, with a diverse and global team.

Self-Assessment Questions:

• How do you align with Directive Consulting's core value of People First, and how have you demonstrated this in your previous roles?
• How do you approach remote work and maintaining productivity in a flexible work environment?
• Can you provide an example of a time when you had to learn a new tool or skill to complete a project, and how did you approach this challenge?

ASSUMPTION: Directive Consulting places a strong emphasis on cultural fit and alignment with their core values. Applicants should be prepared to discuss their values and provide specific examples of how they have demonstrated these in their previous roles.

⚠️ Potential Challenges

• The role requires a strong blend of strategic thinking, technical SEO expertise, and project management skills, which can be challenging to find in a single candidate.
• The remote work environment may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
• The role involves managing multiple projects simultaneously, which can be stressful and demanding at times.
• The company is growing rapidly, which can lead to changes in priorities and workloads.
• The Canadian job market for content marketing and SEO specialists is competitive, with many candidates vying for limited opportunities.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment. They will be able to manage multiple projects simultaneously and thrive under pressure.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Strategist or SEO Manager position in a digital marketing agency or in-house marketing team.
• However, this role places a stronger emphasis on enterprise-level client management and project management skills.
• Career progression in this role may lead to senior roles such as Senior Content Strategist, Director of Marketing, or other executive-level positions within the company.

ASSUMPTION: This role offers a unique blend of strategic thinking, technical SEO expertise, and project management skills, with a strong focus on enterprise-level client management. Applicants should be prepared to discuss their relevant experience and how it aligns with the specific requirements of this role.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for an enterprise-level SaaS client, including keyword research, content gap analysis, and competitive landscape assessment.
• Conducting a technical SEO audit for a mid-sized B2B tech company, identifying critical issues and providing actionable recommendations to improve site performance and rankings.
• Executing a link-building campaign for a high-growth startup, leveraging outreach strategies and partnerships to secure high-quality backlinks and drive organic traffic growth.

ASSUMPTION: The ideal candidate will have experience working on enterprise-level clients and be comfortable managing multiple projects simultaneously. They will be able to provide specific examples of their achievements in content marketing strategy development, SEO audits, and link-building campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to remote work and how you support employees in maintaining productivity and work-life balance?
• How does the company measure the success of its content marketing campaigns, and how do you ensure that your strategies align with these metrics?
• Can you provide an example of a time when you had to pivot your content marketing strategy due to changes in the market or client priorities, and how did you approach this challenge?
• How does the company support the professional development and growth of its employees, and what opportunities are available for career advancement within the company?
• Can you describe the company's approach to diversity, equity, and inclusion, and how do you foster an inclusive work environment for your team?

ASSUMPTION: The ideal candidate will be proactive, curious, and eager to ask insightful questions about the role, the company, and the team. They will be prepared to discuss their relevant experience and how it aligns with the specific requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on your technical SEO expertise and content marketing strategy development.
• Prepare for the technical assessment or case study by brushing up on your SEO skills and reviewing recent industry trends.
• Research Directive Consulting's company culture and be ready to discuss how your values align with theirs during the interview process.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.