📌 Core Information
🔹 Job Title: Content Marketing Manager (SubSub)
🔹 Company: SubSub (Part of Genesis)
🔹 Location: Remote (Kyiv, Ukraine preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conducting in-depth market and competitor analysis to identify trends, audience needs, and content opportunities.
- Developing engaging and strategic content across various formats to align with the brand voice and business goals.
- Tracking content performance metrics to refine content strategy and improve overall marketing effectiveness.
- Collaborating with a strong team of experienced professionals in an international tech business within the booming Creator Economy market.
ASSUMPTION: This role requires a balance of data-driven decision-making and creative thinking to effectively drive content marketing strategies.
📋 Key Responsibilities
✅ Conduct market and niche research to identify trends, audience needs, and content opportunities.
✅ Build hypotheses around content topics and translate them into engaging marketing materials.
✅ Create compelling and strategic content across various formats (articles, videos, scripts, etc.) that aligns with the brand voice and business goals.
✅ Analyze content performance metrics to refine content strategy and improve overall marketing effectiveness.
ASSUMPTION: This role may require occasional coordination with the team between 10 AM and 7 PM Kyiv time, with the rest of the workday being flexible.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 2-5 years of experience in content marketing, content production, or related roles.
Required Skills:
- Excellent written and spoken English (C1+) to create high-quality content.
- Strong understanding of different content types (blog, video, long-form, short-form) and platforms (YouTube, blog, social media).
- Ability to balance data-driven decision-making with creativity and original thinking.
- Familiarity with YouTube and influence marketing niche (preferred).
Preferred Skills:
- Experience with market research tools and analytics platforms.
- Fluency in additional languages (besides English).
ASSUMPTION: Candidates with experience in the YouTube and influence marketing niche may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level content marketing role in Kyiv, Ukraine is between UAH 30,000 - 50,000 per month (approximately USD 750 - 1,250).
Benefits:
- Health insurance
- Paid sick leave
- 20 working days of vacation
- Education compensation (access to electronic library, paid online courses, conferences, internal discussions, and workshops)
Working Hours: Flexible schedule, with occasional coordination with the team between 10 AM and 7 PM Kyiv time.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SubSub is a revenue booster for video content creators, offering digital products, expert services, and opportunities through its YouTube network to help monetize content in every possible way.
Company Size: SubSub is part of Genesis, a company with 165 employees, providing a comfortable work environment where everyone's voice is heard and respected.
Founded: SubSub was founded in 2020 as part of Genesis, a tech company that creates personalized worlds for 30+ million users worldwide.
Company Description:
- SubSub offers a digital wallet for creators (SubSub Wallet), a YouTube market analytics system (SubSub Analytics), and a system for collecting donations and subscriptions from audiences (SubSub Fan Funding).
- SubSub is an official, certified YouTube partner with a portfolio including hundreds of creators and media companies worldwide.
- SubSub provides excellent career and financial opportunities in the booming Creator Economy market.
Company Specialties:
- Digital products for video content creators
- Expert services for content monetization
- YouTube network opportunities
Company Website: https://www.subsub.cc/
ASSUMPTION: SubSub's focus on the Creator Economy market and its partnership with YouTube present unique opportunities for growth and innovation in the content marketing space.
📊 Role Analysis
Career Level: Mid-level content marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the SubSub team and works collaboratively with other departments to achieve marketing goals.
Work Arrangement: Remote OK, with occasional coordination with the team between 10 AM and 7 PM Kyiv time.
Growth Opportunities:
- Advancement within the SubSub team or broader Genesis organization.
- Expanding skills and expertise in the booming Creator Economy market.
- Potential to influence the direction of content marketing strategies and contribute to the company's success.
ASSUMPTION: The flexible work arrangement and growth opportunities make this role an attractive option for candidates seeking a balance between personal and professional development.
🌍 Location & Work Environment
Office Type: Remote, with occasional team coordination in Kyiv, Ukraine.
Office Location(s): Kyiv, Ukraine (preferred for team coordination).
Geographic Context:
- Kyiv, Ukraine, is the capital and most populous city of Ukraine, with a vibrant tech industry and a growing Creator Economy market.
- The city offers a high quality of life, with affordable living costs and a rich cultural scene.
- SubSub's remote work arrangement allows for flexibility in living arrangements and work-life balance.
Work Schedule: Flexible schedule, with occasional team coordination between 10 AM and 7 PM Kyiv time.
ASSUMPTION: The remote work arrangement and flexible schedule make this role an attractive option for candidates seeking a balance between personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview to discuss market research, content creation, and performance analysis skills.
- Final decision and offer extension.
Key Assessment Areas:
- English language proficiency (C1+) and communication skills.
- Market research and analysis skills.
- Content creation and strategic thinking abilities.
- Cultural fit and alignment with SubSub's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Creator Economy market and SubSub's products and services.
- Prepare examples of your market research, content creation, and performance analysis work to showcase during the interview.
ATS Keywords: Content Marketing, Market Research, Content Creation, Performance Analysis, Strategic Thinking, Creative Thinking, YouTube, Influence Marketing
ASSUMPTION: SubSub's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, market research, and content creation abilities.
🛠️ Tools & Technologies
- Market research tools (e.g., Google Trends, SEMrush, Ahrefs)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)
- Performance analysis tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using market research, content creation, and performance analysis tools to effectively perform their job duties.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Flexible and adaptable
- Results-driven and proactive
- Collaborative and communicative
- Open to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a creative and innovative work environment?
- Are you comfortable balancing data-driven decision-making with creativity?
- Do you enjoy collaborating with others and contributing to a positive team culture?
- Are you open to feedback and continuous learning and improvement?
ASSUMPTION: Candidates who align with SubSub's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Occasional time zone differences when coordinating with the team.
- Keeping up with the fast-paced and ever-evolving Creator Economy market.
- Balancing data-driven decision-making with creativity and original thinking.
- Adapting to a remote work environment and maintaining productivity.
ASSUMPTION: Candidates should be prepared to overcome these challenges and adapt to the unique demands of this role.
📈 Similar Roles Comparison
- Content Marketing Manager (SubSub) vs. Content Marketing Specialist (Other Company): The SubSub role may offer more opportunities for growth and strategic decision-making, while the other role might provide more specialized content creation experience.
- Industry-specific context: The Creator Economy market is rapidly growing and presents unique opportunities for content marketing professionals.
- Career path comparison: This role may lead to advancement within the SubSub team or broader Genesis organization, with potential for growth in the booming Creator Economy market.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in the Creator Economy market.
- Developing a content strategy for a new YouTube channel, including video concepts, scripting, and scheduling.
- Analyzing content performance metrics to optimize content marketing efforts and improve overall marketing effectiveness.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy for SubSub and Genesis?
- What are the most significant challenges facing the content marketing team currently, and how can this role address them?
- How does SubSub support the professional growth and development of its employees?
- What are the expectations for this role in terms of content creation, performance analysis, and team collaboration?
- How does SubSub measure the success of its content marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your market research, content creation, and performance analysis work to showcase during the interview.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
