- Job Title: Content Marketing Senior Manager
- Company: Wellhub
- Location: São Paulo, Brazil (Hybrid)
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 3, 2025
- Experience Level: 7+ years (Mid-Senior level)
- Remote Status: Hybrid (2-3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a regional content strategy that drives measurable business impact.
- Creating high-impact content that performs across multiple channels, including organic, paid, social, email, WhatsApp, and YouTube.
- Optimizing content for SEO while ensuring it aligns with broader marketing objectives and audience intent.
- Leveraging AI-powered tools to enhance content production, efficiency, and personalization.
- Collaborating with cross-functional teams to create compelling multimedia content, with a strong focus on video for YouTube and LinkedIn.
ASSUMPTION: This role requires a strategic, data-driven content marketer with deep SEO expertise, strong analytics capabilities, and experience with multimedia content creation. The ideal candidate is a high-capacity, autonomous professional with an innovative mindset, constantly looking for ways to improve content performance and increase the impact of the lead generation engine.
📋 Key Responsibilities
- Content Strategy & Creation:
- Own and execute a regional content strategy that drives measurable business impact.
- Develop high-impact content that performs across multiple channels, supporting every stage of the funnel from a user intent perspective.
- Optimize content for SEO while ensuring it aligns with broader marketing objectives and audience intent.
- Use industry-leading SEO tools (Ahrefs, Google Search Console) to track and improve content performance.
- Leverage AI-powered tools (ChatGPT, Claude, Gemini, and others) to enhance content production, efficiency, and personalization.
- Create compelling multimedia content, with a strong focus on video for YouTube and LinkedIn.
- Collaboration & Optimization:
- Collaborate with cross-functional teams to create engaging and professional presentations for pre-recorded videos, webinars, and thought leadership content.
- Continuously test and optimize content strategies, using analytics and performance insights.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and drive results in a fast-paced environment.
🎯 Required Qualifications
- Education:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Experience:
- 7+ years of high-tech marketing experience, with a broad-based understanding of all marketing disciplines and experience serving both B2B and B2C audiences.
- Proven track record of developing and executing content strategies that drive lead generation and audience engagement.
- Deep SEO expertise, including hands-on experience with tools like Ahrefs, Google Search Console, and keyword research methodologies.
- Experience using AI tools (ChatGPT, Claude, Gemini, etc.) to enhance content production and personalization.
- Strong analytical mindset, with the ability to interpret data and optimize content strategies accordingly.
- Experience with video content, particularly for YouTube and LinkedIn, including scripting, production, and performance optimization.
- Required Skills:
- Inbound and outbound marketing strategy/execution experience and an understanding of digital marketing best practices.
- Proven ability to operate autonomously, manage multiple projects, and drive results in a fast-paced environment.
- Preferred Skills:
- Comfortable on camera – able to confidently represent the brand in pre-recorded videos, webinars, and thought leadership content, delivering engaging and professional presentations.
- Experience creating audio content, such as podcasts, voiceovers, or audio-driven storytelling, with an understanding of best practices for scripting, recording, and optimizing content for engagement.
ASSUMPTION: Prior experience in developing and executing content strategies and deep SEO expertise are mandatory requirements for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 USD per year (Based on market research for Senior Content Marketing Manager roles in Brazil with 7+ years of experience)
- Benefits:
- Health, dental, and life insurance.
- Flexible work: Hybrid model with 2-3 days on-site per week, with a home office stipend and monthly flexible work allowance.
- Flexible schedule: Adjust working hours based on personal schedule, time zone, and business needs.
- Wellhub subscription: Gold plan at no cost, with discounted premium plans available.
- Paid time off: Vacations after 6 months and 3 days off per year, plus an additional day off for each year of tenure (up to 5 additional days) and an extra day off for your birthday.
- Paid parental leave: 100% paid parental leave to all new parents and extended maternity leave.
- Career growth: Outstanding opportunities for personal and career growth, with a growth mindset and investment in employee development.
- Culture: An exciting and supportive atmosphere with ambitious people from around the world, fostering a value-based culture of trust, flexibility, and integrity.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. With over 15,000 companies in 11 countries using Wellhub, the platform drives widespread employee adoption and engagement, resulting in better productivity, higher retention, and lower healthcare costs – the Wellhub Effect.
- Company Specialties: Corporate wellness, employee benefits, fitness, mindfulness, therapy, nutrition, and sleep.
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Regional Marketing Director.
- Work Arrangement: Hybrid (2-3 days on-site per week)
- Growth Opportunities: As Wellhub continues to expand its global presence, there are ample opportunities for career growth and progression within the marketing team.
🌍 Location & Work Environment
- Office Type: Hybrid (2-3 days on-site per week)
- Office Location(s): 30 Irving Pl, New York, NY 10003, US (Headquarters)
- Geographic Context: São Paulo, Brazil – The largest city in Brazil and the Americas, known for its vibrant culture, diverse neighborhoods, and bustling business scene.
- Work Schedule: Flexible schedule, with the ability to adjust working hours based on personal schedule, time zone, and business needs.
ASSUMPTION: Working in a hybrid environment allows for a better work-life balance, with the option to work from home for part of the week while still enjoying the benefits of an on-site office for collaboration and team building.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. Virtual interview with the hiring manager and/or team members.
4. Final round interview with the Regional Marketing Director.
5. Background check and onboarding.
- Key Assessment Areas:
1. Strategic thinking and content strategy development.
2. SEO expertise and data-driven decision-making.
3. Multimedia content creation and optimization.
4. Collaboration and communication skills.
5. Adaptability and problem-solving skills.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
2. Showcase your understanding of Wellhub's mission and how your skills align with the required qualifications.
3. Prepare examples of your content strategy development, SEO success stories, and multimedia content creation to discuss during the interview.
4. Research Wellhub's company culture and be prepared to discuss how you can contribute to their value-based work environment.
🛠️ Tools & Technologies
- Content management systems (CMS) and marketing automation platforms (e.g., HubSpot, Marketo, or similar)
- SEO tools (Ahrefs, Google Search Console, SEMrush, or similar)
- AI-powered content creation and optimization tools (ChatGPT, Claude, Gemini, or similar)
- Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
👔 Cultural Fit Considerations
- Company Values: Wellhub's core values include:
1. Wellbeing: Prioritize the health and well-being of employees and their families.
2. Inspire & Empower: Foster a supportive environment where everyone feels comfortable taking care of themselves and finding work-life balance.
3. Growth Mindset: Maintain a growth mindset in everything we do and invest deeply in employee development.
- Work Style: Wellhub encourages a flexible, autonomous work environment, with a strong focus on collaboration, community, and team building. The ideal candidate is a high-capacity, innovative professional who thrives in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Role-specific challenges: Balancing multiple projects and driving results in a fast-paced environment may require exceptional time management and prioritization skills.
- Company-specific challenges: As a growing global company, Wellhub may face challenges related to expansion, such as maintaining a consistent company culture and ensuring the quality of services across various regions.
- Industry-specific challenges: The wellness and fitness industry is highly competitive, with constant innovation and adaptation required to stay ahead of trends and competitors.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Senior Content Marketing Manager:
- The primary difference between these roles lies in the level of experience and the scope of responsibilities. A Senior Content Marketing Manager typically has more experience, oversees a larger team, and is responsible for developing and executing regional or global content strategies.
- Industry-specific context: The wellness and fitness industry is unique, with a strong focus on employee engagement, retention, and overall well-being. Content marketing in this context requires a deep understanding of the target audience's needs and preferences, as well as the ability to create compelling, personalized content that resonates with employees.
- Career path comparison: A Content Marketing Manager role can serve as a stepping stone to a Senior Content Marketing Manager position, with the opportunity to grow into a director or vice president role over time.
📝 Sample Projects
1. Content Strategy Development: Develop a comprehensive content strategy for a specific region or product line, including channel-specific content plans, SEO optimization, and performance metrics.
2. Multimedia Content Creation: Create a series of engaging video tutorials or webinars targeting specific employee segments, focusing on topics such as stress management, nutrition, or fitness challenges.
3. SEO Optimization: Conduct a thorough SEO audit of Wellhub's website and blog, identifying opportunities for improvement and implementing changes to boost organic traffic and search engine rankings.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. Team Structure: How is the marketing team structured, and who will I be working with closely in this role?
3. Content Strategy: What are the key objectives for the regional content strategy, and how will my work contribute to achieving those goals?
4. SEO Focus: How important is SEO in this role, and what specific SEO initiatives are planned for the upcoming months?
5. Company Culture: How does Wellhub support work-life balance, and what initiatives are in place to promote employee well-being?
📝 ASSUMPTIONS
- Job-specific assumptions: This role requires a high degree of autonomy and strong project management skills to balance multiple projects and drive results in a fast-paced environment.
- Company-specific assumptions: As a growing global company, Wellhub may face challenges related to expansion, such as maintaining a consistent company culture and ensuring the quality of services across various regions.
- Industry-specific assumptions: The wellness and fitness industry is highly competitive, with constant innovation and adaptation required to stay ahead of trends and competitors.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://wellhub.com/careers/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare examples of your content strategy development, SEO success stories, and multimedia content creation to discuss during the interview.
4. Research Wellhub's company culture and be prepared to discuss how you can contribute to their value-based work environment.
5. Follow up with the Wellhub HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
