Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Craver

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Hybrid (In-office 1-2 days a week)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Creating standout content for Craver's B2B SaaS audience to support business goals
• Collaborating with cross-functional teams to produce engaging marketing materials
• Managing the editorial calendar and ensuring content is published on time
• Analyzing content performance and optimizing strategies based on data insights
• Working with designers to create visual assets for ads and campaigns

ASSUMPTION: This role requires a strong focus on creativity, communication, and data-driven decision making to succeed in a fast-paced, competitive market.

📋 Key Responsibilities

✅ Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to Craver's B2B SaaS audience and supports business goals

✅ Break down complex topics into clear, engaging content that resonates with the target audience

✅ Own the editorial calendar, planning, scheduling, and managing content from deep-dive guides to quick newsletters and guest blogs

✅ Work side-by-side with designers to build out creative assets for ads and other campaigns

✅ Review campaign results, identify what's working and what's not, and use data to inform future content strategies

✅ Conduct keyword research to fuel Craver's blog strategy, identifying gaps, surfacing new opportunities, and building out content clusters that drive traffic and authority

✅ Write strategic, SEO-informed blog briefs that empower copywriters to produce high-ranking, results-driven content

✅ Update content that has gone stale or slipped in performance to ensure it continues to deliver results

✅ Build lead magnets like guides and templates, and craft nurturing content (like email flows) to guide prospects toward becoming customers

✅ Help shape Craver's video content, from outlining ideas to writing scripts and stepping in front of the camera when needed

✅ Keep Craver's clients in the loop with clear, thoughtful communications for new feature releases, quarterly updates, and anything else they should know

ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: A degree in Marketing, Communications, Journalism, English Literature, or a related field, or equivalent experience

Experience: At least 2 years of experience in a content marketing role, with a preference for B2B SaaS environments

Required Skills:

• Strong writing skills with the ability to take complex ideas and turn them into clear, compelling content
• Sharp eye for detail and ability to spot errors and awkward phrasing
• Familiarity with SEO principles and the ability to weave them into content without making it sound robotic
• Ability to shape content to match different tones, voices, and audiences
• Proven ability to manage projects, meet deadlines, and stay organized
• Excellent communication skills and the ability to work well with others across various teams
• Focus on results and impact, rather than just activity

Preferred Skills:

• Experience with AI, CMS platforms, and email builders
• Familiarity with the coffee shop and QSR industry
• Proficiency in video production or editing

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 75,000 per year

Benefits:

• Paid vacation (up to 4 weeks)
• Stock options
• Subsidized lunches when in the office
• Prescription coverage
• Dental coverage
• Massage therapy coverage

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a content marketing specialist role in Vancouver, British Columbia.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on mobile apps and customer engagement technology for local restaurants and coffee shops

Company Size: 11-50 employees, providing a supportive and collaborative work environment with opportunities for growth

Founded: 2017, with a mission to help local restaurants and coffee shops thrive with custom-branded mobile apps and customer engagement technology

Company Description:

• Craver works with local Vancouver brands and hundreds of others across North America, Europe, and Australia
• The platform offers commission-free plans with no setup fees or long-term contracts
• Craver has been recognized as a 2022-23 Workplace Culture Leader and a 2022 Great Places to Work winner

Company Specialties:

• Mobile Apps
• Restaurant and Coffee Shop Technology
• Rewards and Mobile Ordering

Company Website: https://www.linktr.ee/craverapp

ASSUMPTION: Craver's focus on local businesses and commitment to providing affordable, high-quality technology sets it apart from larger competitors.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career advancement within the company

Reporting Structure: The Content Marketing Specialist will report directly to Craver's Director of Marketing and work closely with the Content Marketing Manager

Work Arrangement: Hybrid, with in-office days limited to 1-2 days per week, offering a good balance between remote work and in-person collaboration

Growth Opportunities:

• As Craver continues to grow, there will be opportunities for the Content Marketing Specialist to take on more responsibilities and advance their career
• The role offers exposure to various aspects of marketing, allowing the incumbent to develop a well-rounded skill set
• Craver's supportive work environment encourages learning and professional development

ASSUMPTION: The Content Marketing Specialist role at Craver is well-suited for individuals seeking a dynamic, fast-paced environment with ample opportunities for growth and learning.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with mountain views and good vibes

Office Location(s): 777 Hornby St, Suite 1700, Vancouver, British Columbia V6Z 1S4, CA

Geographic Context:

• Vancouver is a vibrant, multicultural city known for its natural beauty, outdoor activities, and thriving food scene
• The city offers a high quality of life, with a mild climate, excellent healthcare, and a strong education system
• Vancouver is home to a diverse range of industries, including technology, film, and tourism

Work Schedule: Flexible, with the option to work from home or the office, and a focus on results rather than hours worked

ASSUMPTION: The hybrid work arrangement at Craver offers a good balance between remote work and in-person collaboration, catering to a variety of work preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Writing and communication skills
• Creativity and problem-solving abilities
• Understanding of SEO principles and data-driven decision making
• Cultural fit and alignment with Craver's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Provide examples of your writing and content creation work, if available
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Content Marketing, B2B SaaS, Writing, SEO, Marketing, Collaboration, Project Management, Coffee Shop, QSR, Local Businesses

ASSUMPTION: Craver's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Marketing Automation Tools
• SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Video Production and Editing Software (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: The specific tools and technologies used by Craver may vary, but the role requires proficiency in content creation, management, and optimization platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Growth-oriented

Work Style:

• Autonomous and self-motivated
• Results-focused
• Adaptable and open to feedback
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing your own time?
• Do you have a genuine curiosity about the coffee shop and QSR industry?
• Are you open to feedback and willing to learn and adapt your approach based on data insights?

ASSUMPTION: Craver values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, competitive market with limited resources
• Adapting to changes in priorities and strategies based on data insights and market demands
• Balancing the need for creativity and innovation with the requirement to meet business goals and KPIs

ASSUMPTION: The Content Marketing Specialist role at Craver presents unique challenges and opportunities for growth and learning in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and optimization for a B2B SaaS audience
• Craver's focus on local businesses and commitment to affordability sets it apart from larger competitors in the industry
• This role offers opportunities for career growth and advancement within the company, as Craver continues to expand and scale

ASSUMPTION: The Content Marketing Specialist role at Craver is unique in its focus on local businesses and commitment to affordability, offering candidates a distinctive opportunity to make an impact in the industry.

📝 Sample Projects

• Creating a comprehensive guide on the benefits of mobile ordering for coffee shops and QSRs
• Developing a series of social media posts and ads to promote Craver's platform and engage with local businesses
• Producing a video series featuring local business owners discussing the impact of Craver's technology on their operations and customer engagement

ASSUMPTION: The Content Marketing Specialist role at Craver involves a wide range of projects, from written content to video production, requiring a diverse skill set and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Craver support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Craver measure the success of its content marketing efforts, and what KPIs are most important?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your writing and content creation work, if available
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.