Content Marketing Specialist

📌 Core Information

🔹 Job Title: Content Marketing Specialist

🔹 Company: Straumann

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing digital content operations
• Collaborating with various stakeholders to enhance digital marketing campaigns
• Strategic oversight and hands-on execution in content creation, optimization, and platform management
• Working with Adobe Experience Manager (AEM) and other digital marketing platforms
• Optimizing content performance across channels and driving business outcomes

ASSUMPTION: This role requires a blend of strategic thinking and tactical execution, with a focus on digital content and platform management. The ideal candidate will have experience working with AEM and other digital marketing platforms, as well as strong project management skills.

📋 Key Responsibilities

✅ Lead the development, implementation, and optimization of content across digital campaigns, including social media, landing pages, email marketing, and blog posts

✅ Define content strategy aligned with campaign goals, personas, and customer journeys

✅ Collaborate with campaign stakeholders to develop personalized and segmented content experiences

✅ Plan, produce, and review assets such as banners, guides, ebooks, infographics, videos, and newsletters

✅ Ensure content is SEO-optimized, brand-compliant, and consistent in tone and messaging across channels

✅ Support the strategic roadmap for Adobe Experience Manager (AEM) and related marketing platforms with platform owners

✅ Manage content architecture, templates, and workflows in AEM

✅ Contribute to systems implementation, platform migrations, and integration with other tools (e.g., CRM, analytics)

✅ Serve as a subject-matter expert for web publishing and content governance best practices

✅ Monitor content performance across channels using tools like Google Analytics and recommend optimizations based on data

✅ Identify and propose improvements to user experience (UX), CTAs, and funnel design

✅ Support A/B testing and iterative content enhancements for campaign efficacy

✅ Manage timelines, processes, and deliverables across multiple initiatives and campaigns

✅ Serve as a liaison between technical teams, designers, content producers, and marketing leadership

✅ Coach and support junior content team members and ensure knowledge sharing across levels

✅ Maintain alignment with global and local stakeholders, ensuring regional relevancy and consistency

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and project management. The ideal candidate will have experience working with AEM and other digital marketing platforms, as well as strong interpersonal and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, Digital Media, IT, or a related field

Experience: 3+ years of experience in digital content creation and management, preferably within an enterprise or agency environment

Required Skills:

• Proven experience with Adobe Experience Manager (AEM) for sites and assets (or similar CMS platforms)
• Experience working with digital marketing platforms: Meta, LinkedIn, Google Ads, and social scheduling tools (e.g., Brandwatch, Hootsuite)
• Strong grasp of SEO, UX principles, content performance metrics, and web publishing standards
• Excellent writing, editing, and storytelling skills with attention to detail
• Fluent in English (written and verbal); other languages are a plus
• Strong interpersonal and project management skills

Preferred Skills:

• Experience in platform migrations or CMS integration projects
• Familiarity with agile/SCRUM methodologies and marketing automation tools (e.g., SAPm, HubSpot)
• Certification in Google Analytics, AEM, or Meta Ads is a plus
• Experience mentoring junior team members or managing cross-functional initiatives

ASSUMPTION: The ideal candidate will have a strong background in digital content creation and management, with experience working with AEM and other digital marketing platforms. They should also have excellent writing and interpersonal skills, as well as strong project management capabilities.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the role and location)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on dental implants and restorative dentistry

Company Size: Medium-sized (5,001-10,000 employees)

Founded: 1954, with a rich history of innovation and growth in the dental industry

Company Description:

• United for global excellence in dentistry, Straumann began as a family-owned institute and has grown into a publicly-owned holding with leading companies around the world
• The company's vision is to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community

Company Specialties:

• Medical device
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• And digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann is a well-established company with a strong reputation in the dental industry. Working for Straumann offers opportunities for professional growth and development in a global organization.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Operations Studio Manager and works cross-functionally with various teams, including campaign managers, designers, developers, and performance analysts

Work Arrangement: On-site, full-time position based in Madrid, Spain

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to gain experience working with AEM and other digital marketing platforms, as well as platform migrations and integrations
• Possibility to develop skills in project management, stakeholder communication, and cross-functional team leadership

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in digital marketing and content management, with the potential to take on more responsibilities and leadership positions over time.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and technology

Office Location(s): Peter Merian-Weg 12, Basel, Basel-Town 4052, CH (global headquarters); Madrid, Madrid, Spain (local office)

Geographic Context:

• Madrid, Spain, offers a vibrant cultural scene, rich history, and a pleasant Mediterranean climate
• The city is well-connected by public transportation and has a strong business ecosystem, with many multinational companies based there
• Madrid is also home to a diverse and growing tech industry, with numerous startups and innovation hubs

Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: Working in Madrid offers a dynamic and multicultural environment, with a wide range of professional opportunities and a high quality of life. The city's tech industry and strong business ecosystem make it an attractive location for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Digital content creation and management skills
• Experience with AEM and other digital marketing platforms
• Strategic thinking and problem-solving abilities
• Project management and stakeholder communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio or examples of your work, if applicable
• Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and cultural fit
• Research the company and its products to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Adobe Experience Manager, AEM, digital content, digital marketing, SEO, UX, project management, stakeholder communication, content strategy, platform management, platform migration, CMS, CMS integration, marketing automation, agile methodologies, marketing analytics, Google Analytics, Meta Ads, LinkedIn, Google Ads, social scheduling tools, Brandwatch, Hootsuite

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital content creation and management skills, experience with AEM and other digital marketing platforms, and strong project management and stakeholder communication abilities.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Meta (formerly Facebook) Ads Manager
• LinkedIn Ads
• Google Ads
• Brandwatch
• Hootsuite
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should have experience working with AEM and other digital marketing platforms, as well as strong project management and stakeholder communication skills.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Putting patients first in all decisions and actions
• Innovation: Continuously seeking new ideas and solutions to improve dental care
• Collaboration: Working together across functions, regions, and cultures to achieve common goals
• Excellence: Striving for the highest standards in all aspects of the business
• Integrity: Acting with honesty, fairness, and transparency in all interactions

Work Style:

• Agile and dynamic, with a focus on delivering results and value to the business
• Collaborative and inclusive, with a strong emphasis on teamwork and knowledge sharing
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Adaptable and flexible, with a willingness to take on new challenges and learn from experiences

Self-Assessment Questions:

• How do your personal values align with Straumann's company values, particularly patient-centricity and innovation?
• Describe your experience working in a collaborative, agile, and data-driven environment. How have you contributed to team success in such settings?
• How do you approach continuous learning and adaptation in your professional development?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Straumann's values and work style, with a focus on patient-centricity, innovation, collaboration, and excellence. They should also be adaptable, data-driven, and willing to take on new challenges and learn from experiences.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with tight deadlines and competing demands
• Balancing strategic planning and hands-on content creation, while also overseeing platform management and project timelines
• Communicating effectively with diverse stakeholders, including technical teams, designers, and marketing leadership
• Adapting to changes in platform roadmaps, marketing strategies, or organizational structures
• Working in a fast-paced, dynamic environment with a high degree of uncertainty and ambiguity

ASSUMPTION: This role may present challenges related to managing multiple priorities, balancing strategic and tactical responsibilities, and communicating effectively with diverse stakeholders. Candidates should be prepared to work in a dynamic, fast-paced environment and adapt to changes as needed.

📈 Similar Roles Comparison

• Compared to related roles, such as Digital Content Specialist or Marketing Campaign Manager, this role places a greater emphasis on platform management, project management, and stakeholder communication
• Industry-specific context: This role is focused on the dental industry, with a strong emphasis on digital content and platform management for dental products and services
• Career path comparison: This role offers opportunities for career progression into senior marketing roles or management positions within the company, with a focus on digital content and platform management

ASSUMPTION: This role is unique in its blend of strategic oversight, hands-on content creation, and project management responsibilities, with a focus on digital content and platform management for dental products and services. Candidates should be prepared to take on a diverse range of responsibilities and adapt to the specific needs of the role and industry.

📝 Sample Projects

• Developing and implementing a content strategy for a new product launch, including personalized and segmented content experiences
• Migrating content from an outdated CMS to Adobe Experience Manager (AEM), with minimal disruption to business operations
• Optimizing content performance across channels using tools like Google Analytics, with a focus on improving user experience (UX), CTAs, and funnel design

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role, from strategic planning and content creation to platform management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current content management landscape within the company and how this role fits into that structure?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has adapted to changes in the digital marketing landscape, and how this role has evolved as a result?
• How does the company measure the success of its digital marketing campaigns, and how does this role contribute to those metrics?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Asking these questions can help candidates better understand the role's context, the company's priorities, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, project management experience, and cultural fit
• Research the company and its products to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.